• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
FinanceBerkshire Hathaway

Warren Buffett’s sale of 510 million Apple shares will go down as one of the best bets of his career

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
August 11, 2024, 5:00 AM ET
Warren Buffett in 2017, around the time he was scooping up Apple shares in earnest.
Warren Buffett in 2017, around the time he was scooping up Apple shares in earnest.
Add Fortune on Google for similar content.

Starting in Q1 of 2024, Warren Buffett epically downsized his immense holdings of Apple stock in one of the best-publicized selloffs by any famous investor in recent memory. In the past two quarters, the Oracle of Omaha’s Berkshire Hathaway has sold roughly 510 million of the iPhone maker’s shares, lightening its holdings by around 56%. The size and suddenness of the exit stirred speculation that Buffett’s optimism for Apple’s stock had faded following the fantastic run over the past seven years—a surge that Buffett timed and rode to near perfection.

Recommended Video

It’s important to note that Apple remains Berkshire’s biggest equity holding, making up 41% of the conglomerate’s portfolio. At the annual meeting in May, Buffett’s admiration for Apple appeared undimmed. He declared that two of his longtime prized investments, Coca-Cola and American Express, were “wonderful” businesses, but he lauded Apple as “an even better one.”

Buffett isn’t saying why he shed such a large portion of his Apple stake, and we simply don’t know whether, going forward, he’ll maintain a giant position in what’s still the world’s most valuable enterprise. What’s clear is that overall he’s taking a far more defensive position in a pricey market. Berkshire sold $90 billion in stocks in the first half of 2024, the Apple dump accounting for the vast bulk of the proceeds.

That downshift raised Berkshire’s cash holdings from the previous record of $189 billion at the close of Q1, to $278 billion. As disclosed in its 10-Q, Berkshire further swelled its war chest in July by selling around $4 billion in shares of Bank of America, in recent years its second-largest holding, and a stock that like Apple, Buffett bought on the cheap that’s proven a fabulously profitable bet. Buffett has now amassed new loads of extra cash for channeling into beaten-down choices that look as enticing as Apple or Bank of America did years ago.

It’s hard to find a better case of “selling high” than Buffett’s Apple gambit. Examining the trajectory of the Colossus of Cupertino’s profit and valuation numbers, it’s clear that the shares have run from a screaming bargain (P/E of 16) when Buffett bought them to dangerously expensive (P/E of 32) by the time he began taking profits in a big way. Apple’s stock price has reached such a dizzying summit that the current shareholders, or folks and funds who buy now, stand little chance of reaping double-digit returns in the years ahead. And the currently super-elevated valuation means that a major correction is far more likely now than, say, just before the pandemic’s outbreak, when Apple fetched one-third today’s price.

However it’s interesting that Buffett missed the “top tick” on Apple shares. They ended Q2 at $211—the close of Berkshire’s selling period—before ramping up 12% to a record $235 on July 16. Since then, Apple’s been caught in the maelstrom that’s roiling the Magnificent Seven, a battering that as of Aug. 8 sent shares back to $211 where it started the quarter. News of the Berkshire unloading three days earlier was a big contributor to Apple’s fall.

But the American champion is the victim not of poor performance but of overheated expectations and excessive enthusiasm from the markets. Buffett saw in 2016 that the outlook on Apple was far too dour, and made one of the great wagers of his career. It made eminent sense to harvest much of those fabulous gains and soften the hit if, as is likely, Apple’s fans are expecting far, far too much.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Close to a million investors of the Trump memecoin lost a collective $3.8 billion, even as the president disclosed $636 million in earnings
CryptoCryptocurrency
Close to a million investors of the Trump memecoin lost a collective $3.8 billion, even as the president disclosed $636 million in earnings
By Marco Quiroz-GutierrezJuly 7, 2026
6 hours ago
Presidents aren’t supposed to pick winners, former White House ethics lawyer says. Trump keeps choosing Dell
PoliticsDonald Trump
Presidents aren’t supposed to pick winners, former White House ethics lawyer says. Trump keeps choosing Dell
By Mia OsmonbekovJuly 7, 2026
6 hours ago
Scott Wu, in front of a blue background, sits in a gray chair and speaks to a person out of frame.
AIProductivity
Cognition CEO says tech companies got ‘carried away’ with token leaderboards and should measure employees on output instead
By Sasha RogelbergJuly 7, 2026
7 hours ago
Commercial property insurance explained: What it covers for businesses
Personal FinanceInsurance
Commercial property insurance explained: What it covers for businesses
By Joseph HostetlerJuly 7, 2026
9 hours ago
Bill Holland gesturing
SuccessCareers
He went from working in a factory to being rich enough to retire at 32—but 3 decades later, this millionaire still works and takes public transport
By Preston ForeJuly 7, 2026
9 hours ago
What is covered by home insurance? What’s included and common exclusions explained
Personal FinanceInsurance
What is covered by home insurance? What’s included and common exclusions explained
By Joseph HostetlerJuly 7, 2026
9 hours ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
2 days ago
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
By Nicholas GordonJuly 7, 2026
18 hours ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
2 days ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.