• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
Elon Musk

Elon Musk’s just fired up Colossus—the world’s largest Nvidia GPU supercomputer built in just three months from start to finish

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
September 3, 2024, 10:18 AM ET
Tesla CEO and xAI founder Elon Musk
xAI founder Elon Musk aims to double the capacity of his Memphis supercomputer cluster in only a few months, and Tesla investors could end up benefiting as well thanks to Optimus.Richard Bord—WireImage/Getty Images
Add Fortune on Google for similar content.

Say what you will about Elon Musk, but when the technological disrupter sets his mind to something, he plays to win. 

Recommended Video

Founded only in July of last year, his latest artificial intelligence startup, xAI, just brought a new supercomputer dubbed Colossus online during the Labor Day weekend designed to train its large language model (LLM) known as Grok, a rival to Open AI’s better known GPT-4. 

While Grok is limited to paying subscribers of Musk’s X social media platform, many Tesla experts speculate it will eventually form the artificial intelligence powering the EV manufacturer’s humanoid robot Optimus.

Musk estimates this strategic lighthouse project could eventually earn Tesla $1 trillion in profits annually.

Located in Tennessee, the new xAI data center houses 100,000 Nvidia benchmark Hopper H100 processors, more than any other individual AI compute cluster. 

“From start to finish, it was done in 122 days,” Musk wrote, calling Colossus “the most powerful AI training system in the world.” 

This weekend, the @xAI team brought our Colossus 100k H100 training cluster online. From start to finish, it was done in 122 days.

Colossus is the most powerful AI training system in the world. Moreover, it will double in size to 200k (50k H200s) in a few months.

Excellent…

— Elon Musk (@elonmusk) September 2, 2024

It doesn’t end there for xAI, either: Musk estimates he will double Colossus’s compute capacity in a matter of months once he can procure 50,000 chips of Nvidia’s new, more advanced H200 series, which are roughly twice as powerful.

Musk and xAI did not respond to requests from Fortune for comment.

Built to train Grok-3, potentially the next leader in AI models

The pace at which Colossus has been set up is blistering given xAI had selected its Memphis site only in June.

Moreover, several heavy-hitting tech firms, including Microsoft, Google, and Amazon, are competing to acquire Nvidia’s prized Hopper series AI chips in the current AI gold rush alongside Musk. 

But the AI entrepreneur is a valued customer of Nvidia and pledged to spend $3 billion to $4 billion this year on CEO Jensen Huang’s hardware—just for Tesla alone.

Moreover, xAI enjoyed a head start by helping itself to Tesla’s supply of AI chips already delivered to the EV manufacturer.

The Memphis cluster will train Musk’s third generation of Grok.

“We’re hoping to release Grok-3 by December, and Grok-3 should be the most powerful AI in the world at that point,” he told conservative podcaster Jordan Peterson in July.

An early beta of Grok-2 just rolled out to users last month.

It was trained on only around 15,000 Nvidia H100s graphic processors, yet by some standards, it is already among the most capable AI large language models, according to competitive chatbot leaderboards.

Upping that GPU count nearly sevenfold suggests Musk has no intention of surrendering the race to develop artificial general intelligence to OpenAI, which he helped cofound in late 2015 after becoming worried that Google was dominating the technology.

Musk later fell out with CEO Sam Altman and is now suing the company a second time.

To help even the odds, xAI raised $6 billion in a Series B funding round in May, with the help of venture capitalists like Andreessen Horowitz and Sequoia Capital, as well as deep-pocketed investors like Fidelity and Saudi Prince Alwaleed bin Talal’s Kingdom Holding.

Tesla could be the next company to invest in Musk’s xAI

Musk has also indicated he would propose to Tesla’s board a vote on whether to invest potentially $5 billion into xAI as well, a step welcomed by a number of shareholders.

Of the roughly $10B in AI-related expenditures I said Tesla would make this year, about half is internal, primarily the Tesla-designed AI inference computer and sensors present in all of our cars, plus Dojo.

For building the AI training superclusters, NVidia hardware is about…

— Elon Musk (@elonmusk) June 4, 2024

xAI’s supercomputer cluster has caused alarm in Memphis, however, given the extreme haste with which city officials agreed to the project, which brings economic activity back to a part of the city that last housed an Electrolux factory for white goods. 

One main concern is the strain it will create on the city’s resources. Officials of municipal utility MLGW estimate that Colossus requires up to 1 million gallons of water per day to cool the servers and will consume as much as 150 megawatts of power.

But Musk is someone who only thinks big, and anything worth doing is worth doing fast—otherwise you risk falling behind the competition.

Speaking to Lex Fridman after the podcaster visited xAI’s rapidly growing operations, Musk said speed was a key part of his five-step management process. 

“Any given thing can be sped up. However fast you think it can be done,” he said last month, “it can be done faster.”

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
1 hour ago
Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
2 hours ago
A man shaves wood pieces from a block.
EconomyRetirement
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 hours ago
Best checking accounts for July 2026
Personal Financechecking accounts
Best checking accounts for July 2026
By Glen Luke FlanaganJuly 2, 2026
2 hours ago
h
EconomyJobs
‘More fizzle than sparkle’: June jobs report fails to launch a July 4 firework
By Nick LichtenbergJuly 2, 2026
3 hours ago
From Dow to JPMorgan, these are the most important female exec moves to know
NewslettersMPW Daily
From Dow to JPMorgan, these are the most important female exec moves to know
By Emma HinchliffeJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.