• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessBest Workplaces

Equity of opportunity fuels business success at the Best Workplaces

By
Roula Amire
Roula Amire
and
Great Place To Work
Great Place To Work
Down Arrow Button Icon
By
Roula Amire
Roula Amire
and
Great Place To Work
Great Place To Work
Down Arrow Button Icon
September 10, 2024, 7:00 AM ET
Ranked as the No. 1 Best Workplace in Manufacturing and Production, Dow champions inclusivity by using employee resource groups as vital listening tools.
Ranked as the No. 1 Best Workplace in Manufacturing and Production, Dow champions inclusivity by using employee resource groups as vital listening tools.Courtesy of Dow

Equity at work goes beyond fair pay.

Recommended Video

Fair compensation is important, but it alone doesn’t make a workplace equitable or motivate people to work hard.

Employees are 60% more likely to give extra if they believe their employer offers equitable opportunities for special recognition and 30% more likely if they feel they’re paid fairly, according to research from Great Place To Work®.

“It’s important to pay people what they’re worth, but it’s not enough,” says Michael C. Bush, CEO of Great Place To Work. “Special recognition makes you feel like a person who is needed, not just an employee. It’s motivating to be recognized for a job well done, whether you punch a timecard on the frontlines, or log into your laptop from home. For that to happen, everyone needs an opportunity to contribute and be seen for their accomplishments.”

That responsibility falls to leaders. It’s on them to make time for their people, provide growth opportunities, and recognize hard work—not for some, but for all. That’s what equity of opportunity looks like.

With near-record low employee engagement levels, and workers looking to jump ship or “quit and stay,” executives can’t afford not to create equitable workplaces, which are more innovative, agile, and productive—business metrics essential to AI success.

In today’s challenging environment, the 2024 Fortune Best Workplaces across 10 industries stand out.

Over 90% of employees at these workplaces feel like full team members; 80% believe promotions are fair, special recognition is equitable, and they’re offered training and development opportunities equally.

That results in dividends for executives across all industries: 90% of employees are willing to give extra effort—a 53% increase over typical workplaces, nearly 90% believe their workplace adapts well to change—a 42% increase, and 88% want to stay at their company long term—a 44% increase.

“Those returns are what every executive wants, but that can’t happen without trust,” Bush says. “If your people don’t believe your processes for promotions, development, or recognition are fair, you won’t create the type of workplace you need to compete in business today. That trust is earned. And once you have it, you have to work hard to keep it. Do that, and you’ll be unstoppable.”

Workplaces with high-trust cultures significantly outperform typical workplaces across all measures of the employee experience, according to Great Place To Work research. It’s why manufacturing workers at great workplaces have higher levels of satisfaction in pay and promotions than their technology peers at average companies. Or why health care workers at great companies experience better well-being compared to construction workers at typical companies.

You might be surprised to hear that the Fortune Best Workplaces in Construction offer more opportunities for career growth than typical workplaces in any industry. At companies on the construction list, nearly 90% of employees feel they have professional development opportunities—among the highest at the Best Workplaces in any industry.

Similarly, in retail, an industry that may not seem to offer many opportunities for special recognition, a staggering 97% more employees at the Best Workplaces in Retail feel managers avoid playing favorites compared to typical retail companies.

Great Place To Work determined the 2024 industry lists by analyzing data from 1 million employees in manufacturing and production,  health care, consulting and professional services, financial services and insurance, advertising and marketing, retail, real estate, construction, biopharma, and technology.  

Equity of growth and development boosts retention

Industries don’t determine our work experience; companies do. More to the point, leaders at those companies do.

At the Best Workplaces in Construction, 91% of employees feel their managers show genuine interest in them compared with 58% at typical workplaces.

We see the virtuous circle of care that happens when people trust their leader. If employees feel management cares, they are 1.5 times more likely to stay with their company. At the top-performing workplaces in construction, 93% of people want to work there for a long time.

In addition to regular 1:1 meetings, managers at David Weekley Homes (No. 3 among large companies in construction) hold quarterly growth reviews to connect with employees on personal, professional, and team goals. Employees and managers complete growth review forms prior to meetings, and they discuss not only the previous quarter, but look ahead to the growth and development needed to achieve those goals.

Courtesy of Great Place to Work

Equitable time with leaders drives adaptability

It’s not easy for workers to approach management, ask questions and get straight answers, or be included in decision-making—a missed opportunity at many workplaces.

When employees feel they are involved in decisions that impact their work, their workplace is 1.3 times more likely to be agile. At typical workplaces, about half of employees say management includes them in decisions that affect them. That jumps to 79%—a 55% increase—at the Best Workplaces.

The winning workplaces in manufacturing and production shine, with 87% who feel leaders are approachable, 80% who believe leaders seek and respond to suggestions and ideas, and 73% who say they’re included in decision-making.

Ranked as the No. 1 Best Workplace in Manufacturing and Production, Dow relies on employee resource groups (ERGs) as an essential way to involve employees in business decisions, and serves as a vital listening tool. With support from the top, nearly every people leader (98%) participates in ERGs. Senior executives, including CEO and Chair Jim Fitterling, serve as executive sponsors and allies, committed to advancing ERGs’ goals.

Equity of recognition increases productivity

Equity of opportunity relies heavily on trust in leadership. Without trust, employees are more likely to believe leaders have favorites.

Leaders at the winning retail workplaces make sure employees feel workplaces are fair: 78% of workers feel managers avoid playing favorites, a 97% increase over typical retail companies. The result: 82% of employees at winning retail workplaces say people are willing to give extra to get the job done, a 71% increase over typical retail workplaces.

Executives at The Spinx Company, No. 9 among the large companies in retail, make time to give face-to-face recognition to frontline workers by visiting stores to celebrate employees who’ve gone above and beyond and by holding lunches to acknowledge support center workers.  

Despite their differences, the companies on the Best Workplaces by industry lists have created equitable cultures rooted in leadership trust. In return, they outperform organizations in both the employee experience and business performance across all industries. See all of Fortune‘s Great Place to Work lists here.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Authors
By Roula Amire
See full bioRight Arrow Button Icon
By Great Place To Work
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Asian man talking on the phone with his laptop in his lap
SuccessWealth
Gen Z millionaires are rushing into crypto—and they blame the risky bet on FOMO, or fear of missing out
By Preston ForeApril 2, 2026
6 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
SuccessProductivity
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Orianna Rosa RoyleApril 2, 2026
7 hours ago
Ed Bastian
SuccessCareers
12 Fortune 500 CEOs worked for Pepsi. Delta’s Ed Bastian explains why it’s a leadership factory
By Preston ForeApril 2, 2026
9 hours ago
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
AsiaAustralia
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
By Nicholas GordonApril 1, 2026
1 day ago
Ayesha and Stephen Curry
C-Suitephilanthropy
Warren Buffett revives his legendary charity lunch auction—this time with Stephen Curry. His last one raised $19 million
By Jacqueline MunisApril 1, 2026
1 day ago
Nvidia CEO Jensen Huang
SuccessJobs
Nvidia CEO Jensen Huang’s advice to workers scared of AI: You’re just confusing your job with the tools you use to do it
By Emma BurleighApril 1, 2026
1 day ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
14 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real Estate
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Fortune EditorsApril 2, 2026
15 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.