• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
FinanceReal Estate

Lower mortgage rates aren’t igniting the housing market. There are 2 key reasons why, top economist says

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
September 16, 2024, 1:33 PM ET
Diane Swonk, chief economist and managing director at KPMG LLP, during a panel on the outlook of the US election during the National Association of Business Economics (NABE) economic policy conference in Washington, DC, US, on Wednesday, Feb. 14, 2024. The theme of this year's annual meeting is "Navigating Geopolitical Turbulence and Domestic Uncertainty." Photographer: Graeme Sloan/Bloomberg via Getty Images
Diane Swonk, KPMG's chief economist earlier this year.Graeme Sloan/Bloomberg via Getty Images
Add Fortune on Google for similar content.

Anyone who wants to buy a home wants a low mortgage rate. Well, mortgage rates are falling, and yet people aren’t rushing the market. 

Recommended Video

The average 30-year fixed mortgage rate is at its lowest since February last year, and before that, it’d been dropping on the back of positive economic signs. Still, we’re sinking closer and closer to that pivotal magic number the industry loves to say will trigger a wave of movement—we’re at a 6.2% mortgage rate, and according to the real estate lifers, we need to be at 6% or lower. 

Yet, Big 4 accounting and professional services firm KPMG’s chief economist, Diane Swonk, gave a few key reasons why people aren’t buying homes despite the shift in rates in a recent interview with CNBC. It comes down to two points really: People are waiting for mortgage rates to sink further, or they simply can’t afford to buy a home because of higher costs all around. 

“We’ve not seen the reaction that we had seen earlier in the year, every time the mortgage rate dipped, people flooding into the market,” she said. “Part of that is people waiting for mortgage rates to fall more than they have on the hopes of rate cuts by the Federal Reserve. But another part of it is the affordability equation got worse.” 

The Fed is expected to deliver a 25 basis cut this week, but that’s to the federal funds rate, which refers to the interest rate banks charge each other for overnight loans, but isn’t directly tied to mortgage rates. A lower fed funds rate influences other short-term interest rates and the general interest rate environment. However, mortgage rates are more closely tied to the yield on 10-year Treasury bonds. 

So it isn’t directly clear whether or not mortgage rates will fall in the immediate aftermath of an interest rate cut, particularly because the market has already priced in a September slash. But the general population’s sentiment may be that the two are more connected than they are. Therefore, they’re holding out hope for mortgage rates to drop more. 

On the other hand, affordability is shot all around. Swonk mentioned rising insurance costs, booming home prices, and high rents, all of which are making it harder to buy or own a home regardless of borrowing costs. “It’s not just interest rates that are holding people out of the market,” she said.

Swonk shares a view held by almost all housing policy analysts and urban economists, that there’s a shortfall of housing in our country that’s made it so home prices rarely fall. Zoning and land-use regulations are the crux of the problem, she said. “We’ve been underbuilding for decades in this country, and it’s been because of a constraint on zoning,” Swonk explained. 

The number of affordable homes were in the hundreds of thousands in the 70s, but now they’re only in the thousands, and it’s because of the “not in my backyard, zoning laws we have,” she said, playing on the acronym NIMBY, used to refer to those who don’t want development in their neighborhoods. And while the presidential candidates have plans (or maybe approaches) for housing, it is a local issue more than anything else. 

“We have an affordability problem that is a supply problem,” Swonk said. “It is a huge problem in terms of building wealth for a whole generation, if not two generations, of people. And that’s one of the reasons why millennials are not as happy as their predecessors, because they do want to buy a home.” 

That isn’t to say lower mortgage rates aren’t appreciated—they are, but there’s more at play. Either way, we’ll see where mortgage rates go from here, and if it’ll be enough to bring back sidelined would-be homebuyers. 

About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Current refi mortgage rates report for July 2, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for July 2, 2026
By Glen Luke FlanaganJuly 2, 2026
1 hour ago
Mortgage rates today, July 2, 2026
Personal Financemortgages
Mortgage rates today, July 2, 2026
By Glen Luke FlanaganJuly 2, 2026
1 hour ago
Current ARM mortgage rates report for July 2, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for July 2, 2026
By Glen Luke FlanaganJuly 2, 2026
1 hour ago
hegseth
Startups & VentureVenture Capital
The defense tech boom has become a bubble—or it will be soon
By Allie GarfinkleJuly 2, 2026
1 hour ago
Emily Blunt is worth $80 million and just pocketed $15 million for her latest film—but she once wanted to be a Spanish translator for the UN
SuccessCareers
Emily Blunt is worth $80 million and just pocketed $15 million for her latest film—but she once wanted to be a Spanish translator for the UN
By Orianna Rosa RoyleJuly 2, 2026
1 hour ago
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
10 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
23 hours ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
19 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.