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RetailShipping

A prolonged dockworkers’ strike could mean products miss peak holiday shopping season

By
Tom Krisher
Tom Krisher
and
The Associated Press
The Associated Press
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By
Tom Krisher
Tom Krisher
and
The Associated Press
The Associated Press
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September 29, 2024, 10:38 AM ET
Containers at the Port of New York and New Jersey
Containers are moved at the Port of New York and New Jersey in 2021.Seth Wenig—AP Photo

With a dockworkers’ strike threatening to close ports on the East and Gulf coasts beginning this week, Chris Butler is growing worried.

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Butler is CEO of the National Tree Company, and, like many businesses, his is counting on shipments that are en route from Asia but won’t reach their ports before an expected strike by longshoremen starting at 12:01 a.m. Eastern time Tuesday.

The company, based in New Jersey, is an importer of artificial Christmas trees and other holiday decorations. If a strike were to last just a few days, there might be time afterward to unload the trees, transport them to warehouses and have them ready for customers this season.

Yet if a strike were to keep ports closed until, say, November, about 150,000 trees might not arrive in time for the peak shopping season, imposing costs on National Tree and other businesses. In a worst-case scenario, those costs, multiplied across industries, could fuel inflation and pressure the U.S. economy.

“Definitely not an ideal situation,” Butler said.

National Tree already has stockpiled or delivered most of the roughly 2 million artificial trees it sells each year. But it would lose revenue if 150,000 of the trees got stuck in the pipeline.

Other businesses face the same predicament, with goods that could be stranded at sea if 45,000 members of the International Longshoremen’s Association make good on their threat to strike. They could shut down 36 ports from Maine to Texas that handle about half the goods shipped into and out of the United States. (West Coast dockworkers belong to a different union and aren’t involved in the strike.)

A prolonged strike would force companies to pay shippers for the delays, and goods could arrive too late for the high point of holiday shopping season. On Friday, top Biden administration officials met with port operators and told them they should negotiate with the union ahead of Tuesday, according to a White House official who insisted on anonymity to discuss an ongoing meeting.

Butler says he’s hoping for an agreement or for government intervention to halt a strike. But the U.S. Maritime Alliance, which represents shippers and ports, and the longshoremen’s union haven’t met since June. And no talks are scheduled.

The union is demanding significantly higher wages and a total ban on the automation of cranes, gates and moving containers in the loading and unloading of freight.

The Toy Association, the nation’s leading toy trade group, was among about 200 organizations that asked President Joe Biden in a letter this month to work with both sides to reach an agreement. The National Grain and Feed Association also urged Biden to take action to avert a strike, which would come just as harvest season gets underway.

Their push has put Biden and Vice President Kamala Harris, the Democratic presidential nominee, in a sensitive position: Both have courted union support and don’t want to be seen as pressuring the longshoremen to reach a settlement. Yet if an extended strike were to cause shortages of consumer goods or fuel high inflation, it could cost Harris votes in the November election.

Under the Taft-Hartley Act, Biden could seek a court order to suspend the strike for an 80-day cooling-off period. Robyn Patterson, a White House spokesperson, said in a statement that the administration has never invoked the act and isn’t considering it now.

Biden and Congress did step in two years ago to block a looming freight rail strike and force those workers to accept a deal because of widespread fears that a rail strike would have damaged the economy.

Alex Hertel-Fernandez, an associate professor of international and public affairs at Columbia University who served as a Labor Department official under Biden, suggested that the administration will follow the playbook it used in talks last year between West Coast ports and the union there: Mediating negotiations without directly intervening.

Greg Ahearn, CEO of the Toy Association, said a strike would happen at a critical moment for toy sellers and makers: Up to 60% of annual sales occur from October through December. Though some toy companies shipped goods earlier, Ahearn said a strike would make it hard to replenish hot-selling items.

A strike, he warned, could raise toy prices “based on scarcity and increased costs.”

At National Tree, Butler and his crew began preparing for a strike in July. They accelerated shipments for everything they could. But one major retail client, he said, asked for trees early. And until recently, factories in China and elsewhere couldn’t produce the rest of National Tree’s orders.

Ships containing the trees are on the way to New York but won’t get there before Tuesday. A prolonged strike, Butler said, would force most of the trees to be warehoused until next Christmas season.

A longshoremen’s strike would further distress a global supply chain that has already endured slowdowns from attacks by Yemen’s Houthi rebels on commercial shipping. Those attacks have all but shut down the use of the Red Sea and Suez Canal, said Jonathan Gold, vice president of supply chain and customs policy at the National Retail Federation. The attacks are forcing longer transit times for vessels that must navigate around the Cape of Good Hope to reach East Coast and Gulf Coast ports.

A dockworkers’ strike, Gold said, could prove even more damaging than the pandemic-induced port congestion in 2021 and 2022, when cargo was allowed to move, albeit slowly.

Eastern ports could be left at a standstill. Gold noted that carriers are already announcing surcharges on containers to address potential disruptions, a trend that could elevate inflation.

Many retailers might find it difficult to charge customers more to make up for those expenses. Most vulnerable, Gold said, would be small businesses that don’t import directly and lack the financial resources to incur higher costs.

Shippers could reroute some cargo to West Coast ports. But those ports couldn’t come close to absorbing the additional cargo. The Port of Los Angeles, for example, moved 960,000 containers in August — about 80% of its capacity — said Gene Seroka, its executive director.

The major Western railroads, Union Pacific and BNSF, have added capacity to their systems to handle more freight as imports have increased. Eastern railroads CSX and Norfolk Southern say they can move cars and crews to handle more freight coming to Chicago from the West. But it’s not clear just how much more the railroads can manage.

In any case, Butler said, it would be too costly for him to ship trees across the country by rail.

Taylor Green, co-founder of landscaping company Artificial Grass Solutions in Los Angeles, which imports artificial turf, said he bought 25% more turf than usual to ensure there would be enough for clients’ projects. He also made arrangements with alternative suppliers in case the strike goes on indefinitely. If it does, Green said, price increases would likely be necessary.

Still, like some larger retailers and manufacturers, Artificial Grass says it’s better prepared for shortages than it was during the pandemic.

“We’ve learned to be proactive rather than reactive,” Green said.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
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