• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
SuccessAmerican Dream

Donald Trump is promising to bring back the America dream—but no one can agree on what it even is anymore

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
October 12, 2024, 5:00 AM ET
A family stand outside their home, leaning on a white picket fence.
The American dream used to evoke images of white picket fences and nuclear families. It's no longer the case. Don Smetzer - Getty Images

Donald Trump is promising to bring back the American dream ‘bigger, better, and stronger than ever before’ if he wins next month’s election. The only problem is that no one can agree on what the American dream represents, and an increasing majority feel it’s completely out of reach.

Experts say society is growing increasingly skeptical of whether it will achieve the lofty goals identified by previous generations. However, they warn that if the labor market becomes disillusioned with prosperity, it bodes badly for the economy.

That said, there are still those who believe the American dream is possible for others and claim to have achieved it.

Perhaps, then, it’s time to redefine what the American dream looks like. One thing’s for sure: it’s not about white picket fences anymore.

Pessimism is growing

For the past eight years, Gonzalo Schwartz has dedicated his work to researching the American dream at the Washington D.C.-based Archbridge Institute.

For the past five years, the non-profit has carried out an American dream survey, and in 2024, pessimism that the dream cannot be achieved is at its highest yet.

Schwartz said that, to some extent, narratives about the American dream disappearing have prompted it to become a “self-fulfilling prophecy.”

For example, JPMorgan CEO Jamie Dimon—a self-professed “full-throated, red-blooded, patriotic, unwoke, capitalist CEO”—has warned that the beacon of hope that once inspired America’s workforce is fading.

Schwartz says economic conditions are also eroding individuals’ outlooks. He highlighted that while inflation is slowing in the States, wages have not kept up, meaning consumers feel they are worse off month after month.

Likewise, Schwartz pointed out that with the housing market becoming completely inaccessible to many, the American dream consists of renting.

Even that, he added, is becoming increasingly difficult due to rent inflation.

What if the American dream dies?

Would it really be that bad if Americans let go of the dream Uncle Sam was built on, especially if it’s so out of reach?

Well, yes.

The problem, explains Professor Henrietta Moore, is that economies are fundamentally built on engagement.

The American dream—or, more loosely, the idea that individuals can prosper if they participate—brings the labor force together. Without that, not only do fractions appear, but this disillusionment comes at the cost of productivity and supporting inactive workers.

The founder and director of the Institute for Global Prosperity based at University College London told Fortune: “If you have political polarization, for example, that will have a massive downward impact on productivity because what it’s basically saying to people is: ‘We’re all in it for ourselves, and we don’t need to take account of you in any way.'”

She continued: “If we have dissociative thinking about others: where you’re not concerned with others, or where you will only deal with people who already agree with you, you’re reducing your ability to come together to do something. In an economy, you need people to come together to do it.

“You can’t get people into an economy just by issuing instructions—you want people to pull together in a single direction, which is why culture is really important in firms.”

Redefining the American dream

While a loose interpretation of the American dream is anyone can succeed if they are given the opportunity to do so, more traditional benchmarks are also associated with the phrase: home ownership, financial independence, running one’s own business, for example.

Whichever interpretation consumers have of the American dream, Pew Research has found that some, more than others, believe in its existence.

Pew found in its survey of more than 8,000 people that older, richer, white respondents are the most likely to believe the American dream still exists. By far, those aged 65 and older think the notion is the most realistic, with 68% saying the dream is still possible.

This confidence falls as the respondents age. Of the youngest demographic, those aged between 18 and 29, just 39% believe the dream is still possible, with the rest saying it’s out of reach for good.

So perhaps it’s time to change the parameters—a notion put to 500 Boomers and Millennials by researchers Kristin Scott, Juan Meng and Ann Kuzma.

The trio of researchers based out of Minnesota State University Mankato found both generations generally attribute the American dream to a similar set of targets: a house, family, a car and opportunity.

They differed, however, in that Boomers were more likely to believe the dream is still relevant and important, while some Millennials would add factors such as sustainability, benevolence, and protecting the environment.

The dream for those who need it

Whatever the new values of the American dream look like, they need to be accessible to the many, not the few.

Professor Moore points to data such as an October CBO report, which found that families in the bottom 50% of America’s wealth spectrum held just 6% of the nation’s assets over the past 30 years.

“We’re trying to go into this period of extraordinary societal transformation, which will be necessary to deal with climate change, environment, biodiversity loss, but we’re doing so in a situation where we stranded about 40% of our human assets,” the expert explained.

Biden’s green jobs agenda and Inflation Reduction Act partly attempts to answer to this issue, Professor Moore added but continued: “If you’re a child brought up in poverty and you’re not fed properly and you’re brought up cold, this impedes your cognitive development.

“If your cognitive development is impeded, then you don’t do well at school, so you’re more likely to drop out. If you drop out, you’ll feel you’re on the edge of things. So and this creates ramping costs through time.

“We now have a situation where we’re carrying a huge tailwind of people who haven’t had opportunity for a long period of time.”

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Stressed job seeker
SuccessGen Z
Gen Z is right about the job hunt—it really is worse than it was for millennials, with nearly 60% of fresh-faced grads frozen out of the workforce
By Emma BurleighMay 17, 2026
7 hours ago
‘No one was coming to save me’: How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn’t fix
Successreese witherspoon
‘No one was coming to save me’: How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn’t fix
By Sydney LakeMay 17, 2026
7 hours ago
Gen Z calls degrees ‘useless’—but 20 years of data tells a different story: graduates are still the least likely to be unemployed
Successunemployment
Gen Z calls degrees ‘useless’—but 20 years of data tells a different story: graduates are still the least likely to be unemployed
By Orianna Rosa RoyleMay 17, 2026
8 hours ago
tarot
AICulture
We talked to 12 tarot card readers who are using AI. They split in 2 camps, with big implications for the technology
By Ziv Epstein, Farnaz Jahanbakhsh, Vana Goblot and The ConversationMay 16, 2026
1 day ago
tom
SuccessEntrepreneurs
Top Chef’s Tom Colicchio got a 15x return on a tech company most Americans have never heard of. He thinks his own industry is broken
By Nick LichtenbergMay 16, 2026
1 day ago
Kurt Alexander, president of Omni Hotels & Resorts
SuccessCareers
Gen Z wants AI-proof jobs. The president of a 50-property hotel chain says hospitality is hiding in plain sight
By Preston ForeMay 16, 2026
1 day ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
1 day ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
20 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
1 day ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
23 hours ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.