• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceNvidia

Nvidia’s stock performance has been ‘staggering.’ But recent buyers of the stock are taking a far greater risk than they realize

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
November 2, 2024, 5:00 AM ET
Jensen Huang has overseen a stellar rise in Nvidia's stock.
Jensen Huang has overseen a stellar rise in Nvidia's stock.

Nvidia has become the combined Taylor Swift and Shohei Ohtani of stocks – glamorous, constantly hitting the ball out of the park literally and figuratively, attracting millions of delirious fans paying up to bask in their magic. Like Swift and Ohtani, Nvidia has racked up astounding stats: $2.5 trillion of market cap created in just 10 months, with investors feverishly trading its stock far more than any other. In a year, Nvidia has become a true star.

Recommended Video

But the analogy to the entertainment industry breaks apart on the matter of what the fans are paying for. Acolytes of Swift and Ohtani buy expensive tickets for a few hours of galvanizing fun, while investors in Nvidia want their money back and then some. A close look at the data suggests long-term investors who buy the stock at recent prices are unlikely to get the returns they’re expecting.

The analysis is based on economic profit, also called economic value added (EVA), a fundamental measure that avoids distortions in the accounting that publicly traded companies must use. It’s centered on capital, how much it costs, and how well a company uses its capital to create profit. Research has found this method of analysis is more predictive than looking at earnings per share.

An economic profit analysis assembled at Fortune’s request by Institutional Shareholder Services’ ISS EVA shows that Nvidia is every bit the superstar it appears to be. You don’t have to be a finance wonk to understand these numbers: Nvidia’s return on capital over the past four quarters is 140%, while its cost of capital is 9.3%. “Staggering,” says Bennett Stewart, one of the pioneers of economic profit analysis. “It’s hard to fathom how they could get a return on capital much higher than that.”

Here’s how astoundingly Nvidia makes money. ISS calculates EVA data for 21,000 publicly traded companies worldwide, and it reports that Nvidia is in the 100th percentile for profitability. That doesn’t mean Nvidia is in the top percentile (which would be the 99th percentile). It means Nvidia ranks above every one of those other 21,000 companies, or possibly ties with some of them.

But those remarkable numbers reflect the past, and stock prices are based on the future. Thus the critical question for investors: What are the chances that Nvidia will perform well enough in future years to justify the stock’s price, recently about $136? EVA can help answer that question.

We asked ISS EVA to calculate how fast Nvidia would have to increase its economic profit annually over the next 20 years in order to justify its recent share price. The answer: 21.4%. Nvidia must increase its economic profit by 21.4% every year for 20 years. If it can’t do that, it’s recent stock price is too high.

So can it do that? No one knows for sure, but here are some numbers for context.

· Nvidia’s economic profit over the past four quarters was $46.2 billion. Its economic profit would have to have grown to $2.2 trillion for the 20th year alone to justify its recent stock price.

· The highest economic profit ever earned by any company in 12 months is $202.7 billion, achieved by Saudi Arabian Oil Co. in 2022.

· The highest economic profit ever earned by a tech company is Apple’s $92.8 billion.

And then there’s a fact based not on math but on real-world experience: When numbers get really big, increasing them by large percentages every year becomes difficult and eventually impossible.

This isn’t just theory. EVA analyses of this type—showing a massive gap between a company’s stock price and the operating performance necessary to achieve it—have proved prescient.

A Fortune analysis in 2023 found that Tesla stock was overpriced at $210. It declined to $138, though because the stock is highly volatile, we warned that it might jump above $210, which it has done (recently $247). Most Wall Street analysts expect it to decline, dropping further from its $414 peak.

Fortune in 2021 published an EVA analysis of Amazon’s stock price showing that it was unreasonably high. Investors who bought at that price have regretted it. As we write this, the stock is exactly where it was—$186—when the analysis appeared more than three years ago.

Just before the infamous AOL-Time Warner merger was announced in 2000, Fortune published an EVA analysis showing (correctly) that AOL stock was impossibly overvalued. The stock was the currency with which AOL bought Time Warner, and a following article concluded the deal had to be doomed—as it proved to be.

Nvidia doesn’t have a problem. It’s performing spectacularly. But the recent buyers of the stock are taking a far greater risk than they may realize. They’re betting Nvidia will continue performing spectacularly for 20 years. In theory, it’s possible. In reality, betting that Taylor Swift and Shohei Ohtani will perform at the top of their game for the next 20 years might offer better odds.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Ken Griffin, founder and CEO of Citadel.
NewslettersCFO Daily
The hedge fund billionaire betting Miami can rival New York’s Wall Street
By Sheryl EstradaApril 2, 2026
7 minutes ago
farley
Future of WorkInfrastructure
Ford CEO Jim Farley says America is sleepwalking past its ‘essential economy’ crisis. Goldman Sachs just showed how big it really is
By Nick LichtenbergApril 2, 2026
29 minutes ago
Nima Ghamsari smiles
NewslettersTerm Sheet
Blend’s post-IPO reset: CEO Nima Ghamsari bets that AI can turn it all around
By Lily Mae LazarusApril 2, 2026
1 hour ago
Photo: President Trump
Big TechMarkets
Trump hails ‘tremendous progress’ in Iran but all Wall Street heard was ‘back to escalation’
By Jim EdwardsApril 2, 2026
2 hours ago
Here’s why King Charles is coming to America. And it is not the reason the President thinks 
EuropeLetter from London
Here’s why King Charles is coming to America. And it is not the reason the President thinks 
By Kamal AhmedApril 2, 2026
2 hours ago
Today’s top high-yield savings rates: Up to 5.00% on April 2, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on April 2, 2026
By Glen Luke FlanaganApril 2, 2026
2 hours ago

Most Popular

Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
23 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
By Fortune EditorsApril 2, 2026
5 hours ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.