• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

2

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

2

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
PoliticsU.S. Presidential Election

Exit polls about the economy give clues why Trump won over Harris

Paolo Confino
By
Paolo Confino
Paolo Confino
Reporter
Down Arrow Button Icon
Paolo Confino
By
Paolo Confino
Paolo Confino
Reporter
Down Arrow Button Icon
November 6, 2024, 1:54 PM ET
A voter at a polling place standing next to a voting booth
Exit polls showed that voters who were worried about the state of the economy broke for Trump at a rate of 2 to 1.Jim Watson AFP

In the 2024 election, voters made their decision based on what political strategists long considered to be the central issue of every presidential campaign: the economy. 

Recommended Video

Exit polls on Tuesday showed a stark partisan divide. Some two-thirds (67%) of voters said the condition of the economy was “not good/poor,” and only 32% thought the economy was “excellent/good.” Among those who viewed the economy negatively, 69% were Republicans and 29% were Democrats, according to the same poll. Only 8% of those with a positive outlook on the economy were Republican while a whopping 91% of people who felt the economy was doing well were Democrats. 

Those numbers presaged an insurmountable hurdle for the incumbent Democratic Party. And it appears Vice President Kamala Harris couldn’t outrun the negative sentiment. 

The actual state of economic play is more complex. Inflation has come down to 2.4% from a high of 9% in June 2022. But that means prices are growing more slowly, not that they’re low.

“[President-elect Donald] Trump is expected to be largely inheriting a pretty decent economy, with one exception, while inflation rates have fallen back down to earth, price levels are still pretty high,” Glenmede vice president of investment strategy Michael Reynolds said. “And that’s ultimately what matters for households.”

Essentially, Americans are still feeling financial pressure in their daily lives. The U.S. recovery from the pandemic-era economic slump outpaced the rest of the world. But that was little solace for voters struggling with high costs of living, a housing shortage, and a general sense of economic malaise. 

Broad macroeconomic trends, even if they’re positive, are far removed from people’s everyday lives, according to Frank Kelly, senior political strategist at the investment firm DWS. “The average mom and pop isn’t looking at the Bureau of Labor Statistics report, right?,” he said. 

Any macroeconomic gains were entirely overshadowed by voters’ feelings about the dollars and cents in their own personal budgets. In exit polls voters fretted over the cost of virtually every household staple from food in their pantry to gas in their trucks to the price of their medications. An AP poll of 120,000 voters found that roughly nine in 10 were “very” or “somewhat” concerned about grocery prices, and eight in 10 were worried about the cost of medical care and gas. 

Trump succeeded in convincing voters concerned about the economy that he was best suited to fix their problems because he spoke plainly, Kelly said. “He sounded as if you were in a Lions Club meeting or a Knights of Columbus meeting and somebody was talking about the economy,” Kelly said. “He really spoke to the common man in his language.” 

The economy ranked as a top issue among key voting groups that Trump won away from Harris. Among all Hispanic voters, 70% judged the economy as “poor,” according to a Washington Post exit poll. The same poll showed that Hispanic voters prioritized the economy more so than the overall electorate. Some 40% of Hispanics said the economy was their most important issue; two-thirds of that subset voted for Trump. 

Latinos banked on Trump to improve the economy

Trump made major inroads with Hispanic voters during this election cycle. Last election President Joe Biden won Hispanic voters 65-32 against Trump. In 2024 the Trump campaign saw a 25 point swing among Hispanics, which amounted to just a 53-45 win for Harris. 

The economy was a top issue in the 2020 election as well, in large part because the pandemic was still raging across the country. Yet despite that, four years ago there was a larger share of the electorate with a positive view of the economy. In 2020, there was an even split between those who thought the economy was strong, and those who thought the opposite, according to CNN exit polls from both elections. One thing that did hold true across elections was that voters with an unfavorable view of the economy punished the incumbent party. In 2020, Biden won voters with a negative view of the economy by 63 points. Harris lost them by 40. 

However, the feeling of dissatisfaction wasn’t just limited to the economy. It seemingly touched all aspects of American life, as voters registered dramatic levels of disappointment in the direction of the country. 

Forty-three percent of voters said they were dissatisfied with the direction of the country, according to an NBC News exit poll. In that same poll, 29% opted for an even harsher assessment of the country, reporting they were “angry” at where the U.S. was headed. For  some Americans their aggravation required cataclysmic change to the status quo. About 30% of voters wanted total upheaval in how the U.S. is run, according to the AP poll.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter will deliver clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Paolo Confino
By Paolo ConfinoReporter

Paolo Confino is a former reporter on Fortune’s global news desk where he covers each day’s most important stories.

See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

Trump’s IRS suit may end with a $1.7 billion compensation fund
PoliticsDonald Trump
Trump’s IRS suit may end with a $1.7 billion compensation fund
By Zoe Tillman, Chris Strohm, Hadriana Lowenkron and BloombergMay 16, 2026
12 minutes ago
World’s largest aircraft carrier returns from 11-month deployment, longest since Vietnam, after supporting Iran war and Maduro raid
PoliticsMilitary
World’s largest aircraft carrier returns from 11-month deployment, longest since Vietnam, after supporting Iran war and Maduro raid
By The Associated PressMay 16, 2026
29 minutes ago
Ray Dalio says China’s ascent ushers in era of ‘tribute system’
AsiaChina
Ray Dalio says China’s ascent ushers in era of ‘tribute system’
By David Westin, Edward Dufner and BloombergMay 16, 2026
37 minutes ago
trump
PoliticsElections
Trump voter remorse is almost entirely concentrated in the swing voters who gave him a shot in 2024
By Tatishe Nteta, Adam Eichen, Jesse Rhodes and The ConversationMay 16, 2026
6 hours ago
hoeg
HealthFDA
RFK ally confirms she was fired by FDA: ‘I learned so much and leave with no regrets’
By Matthew Perrone and The Associated PressMay 16, 2026
6 hours ago
iran
PoliticsIran
Iran foreign minister on dealings with Trump: ‘We are in doubt about their seriousness’
By Sheikh Saaliq, Adam Schreck and The Associated PressMay 16, 2026
6 hours ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
3 days ago
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
8 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
4 days ago
Current price of oil as of May 15, 2026
Personal Finance
Current price of oil as of May 15, 2026
By Joseph HostetlerMay 15, 2026
1 day ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
12 hours ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.