Donald Trump Jr. is getting into the investment game.
The son of the incoming president is reportedly joining 1789 Capital, a boutique investment company that focuses almost exclusively on products and services for conservative audiences. Its most public investment to date has been $15 million in seed capital into Last Country, the startup founded by Carlson and Neil Patel.
Trump Jr. made the announcement Sunday in front of a crowd of donors, according to the New York Times. He will join 1789 as a partner, he said.
Malik, who also founded the bank Farvahar Partners, launched 1789 as an “anti woke” equity firm. It is, at present, funded modestly, with $150 million to invest, which could make it hard for the company to compete against larger VC firms.
Its narrow focus and having Trump on board, however, could attract businesses that might normally look for a bigger investor, as well as aid it in fundraising rounds of its own.
The partnership at 1789 means Trump Jr. won’t take a formal role in his father’s administration. (He will likely also continue to be an executive at the Trump Organization, where he historically has been involved in running the company’s property development. His brother Eric has oversight over the company’s operations.) He will, however, likely still be an informal advisor to Trump.
He’s also part of World Liberty Financial, the Trump-backed crypto company that launched last month.
