• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
HealthNovo Nordisk

Novo Nordisk Foundation CEO dismisses ‘Nokia risk’ as ‘fundamentally different’ for Denmark’s economy

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
November 26, 2024, 6:05 AM ET
Mads Krogsgaard Thomsen, chief executive officer of Novo Nordisk Foundation, during a panel session on day two of the World Economic Forum (WEF) in Davos, Switzerland, on Tuesday, May 24, 2022.
Ozempic’s rise has helped make the Novo Nordisk Foundation a global philanthropic force.Hollie Adams—Bloomberg/Getty Images
Add Fortune on Google for similar content.

The CEO of the Novo Nordisk Foundation (NNF), the philanthropic arm of the Danish Ozempic-making pharmaceutical giant, says Denmark is in a fundamentally different position in regard to the “Nokia risk,” which caused a significant economic downturn in Finland, thanks to its overreliance on one giant company.

Recommended Video

Mads Krogsgaard Thomsen, the boss of the foundation, spoke with Fortune in London about how his philanthropic organization is using the success of Novo Nordisk to spearhead social and scientific causes while batting away fears that its influence over the Danish economy is a bad thing.

Novo Nordisk has experienced a meteoric rise on the back of surging demand for its GLP-1 drugs Ozempic, Wegovy, and semaglutide, which have been shown to fight obesity. At a valuation of $373 billion, the pharmaceutical company is now Europe’s largest by market capitalization and was briefly worth more than the entire Danish economy.

The Novo Nordisk Foundation has become a major philanthropic force as a result, with Novo Holdings’ €149 billion ($156 billion) in assets under management dwarfing the $75.2 billion endowment of the Bill & Melinda Gates Foundation. 

Cautious analysts have flagged the “Nokia risk” as a potential danger from the Danish economy becoming too reliant on a single company, in this case, Novo Nordisk. 

Finland’s economy built a reliance on Nokia at the turn of the century, with the company contributing 25% of Finland’s GDP growth between 1998 and 2007. However, Nokia’s business model collapsed with the proliferation of smartphones, leaving Finland’s economy in a yearslong economic mire. 

There are parallels between Nokia and Novo Nordisk in their relation to their respective economies, at least in their rise. Denmark’s economy would have shrunk by 0.1% last year rather than growing by 1.8% without its pharmaceuticals sector. 

Danske Bank expects Novo Nordisk to play a significant part in Denmark’s economy, which it forecast in March to grow by an estimated 2.4% this year. The company is also a huge taxpayer, sending $2.3 billion in income taxes to the Danish government in 2023. 

It prompts the question of whether a shock or a gradual increase in competition could see Denmark go the same way as Finland.

However, the Novo Nordisk Foundation’s Thomsen was dismissive of these comparisons.

Denmark’s ‘Nokia risk’

“You cannot compare Novo and Nokia from a dynamic perspective,” Thomsen told Fortune. “The Nokia risk is fundamentally different.” 

“Because the Nokia, the one we all had, was an old-fashioned but wonderful, robust telephone. Then suddenly comes the first iPhone that’s totally changing the technology. Now, you could email, you could do things you never could before with smartphones. And that was a technology disrupter.”

Detractors, however, say Novo Nordisk faces a different risk, namely the expiry of its valuable patent on its weight-loss-aiding drugs, with the core patent for Ozempic expiring in 2026. After this point competitors will be able to access these patents to make their own GLP-1s, threatening the company’s chokehold on the industry.

“You will have Chinese, Russian, Brazilian, Indian companies producing stuff like semaglutide sooner rather than later, but they will [only] be able to fulfill some of the local demands, probably nationally speaking,” Thomsen admitted. However, he said that if you look at the history of the diabetes drug insulin, Novo Nordisk and Eli Lilly have continued to operate a duopoly event in the wake of patent expirations.

“The same is expectedly going to happen with GLP-1s,” said Thomsen. His main argument for this is scale.

Thomsen said that currently, only around 9 million people are making use of Novo Nordisk’s and Eli Lilly’s GLP-1s against an estimated 1 billion people living with obesity around the globe.  

“So you can multiply it by effect to 10, 15, 20, 30, the amount of volumes of these molecules needed to take down the obesity burden, the diabetes burden.

“So I think what will happen is there’s going to be a massive scale-up, where the biggest contributor to that scale-up will be the existing companies, because they simply have the scale and the technology, while there will be a multitude of small regional players that will be making biosignals. And that’s all fine and good, and prices will come down, but that’s compensated by huge volumes.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
HealthDietary Supplements
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
By Christina SnyderJuly 1, 2026
10 hours ago
kean
PoliticsCongress
Tom Kean discloses depression diagnosis behind 4-month absence from Congress: ‘until you experience it yourself, it is difficult to fully understand’
By Mike Catalini, Joey Cappelletti and The Associated PressJune 30, 2026
2 days ago
‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
HealthBrainstorm Tech
‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
By Amanda GerutJune 29, 2026
3 days ago
usa
EnvironmentHeat
Long and dangerous heat wave to roast America from Dallas to New York through July 4th holiday
By Marc Levy and The Associated PressJune 29, 2026
3 days ago
France suffers 1,000 additional deaths in just the past week amid record heat wave—and 85% involved people aged 65 and above
EuropeWeather and forecasting
France suffers 1,000 additional deaths in just the past week amid record heat wave—and 85% involved people aged 65 and above
By Kirsten Grieshaber, John Leicester and The Associated PressJune 28, 2026
4 days ago
Peter Rahal speaks on stage in front of a black and purple background.
RetailFood and drink
David Protein CEO says ‘diet trends are over’ because of GLP-1s: ‘What’s next is really hard to predict’
By Sasha RogelbergJune 28, 2026
4 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
24 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
22 hours ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
18 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.