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TechPanasonic

Japan’s ‘god of management’ has come back as an AI avatar

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November 29, 2024, 6:42 AM ET
A photo from LAS VEGAS, NV - JANUARY 04: Lauren Sallata, Vice President of B2B Marketing of Panasonic North America, speaks as a picture of Panasonic founder Konosuke Matsushita is projected in the background during a press event for CES 2017 at the Mandalay Bay Convention Center on January 4, 2017 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 5-8 and is expected to feature 3,800 exhibitors showing off their latest products and services to more than 165,000 attendees. (Photo by Alex Wong/Getty Images)
A picture of Panasonic founder Konosuke Matsushita is projected in the background during a press event at CES 2017 at the Mandalay Bay Convention Center on January 4, 2017 in Las Vegas, Nevada.Photo by Alex Wong/Getty Images

Japanese firm Panasonic has brought back the “God of Management” in AI avatar form, ready to answer all your business questions.

Konosuke Matsushita, the founder of Panasonic, remains one of Japan’s most revered entrepreneurs even 35 years after his death aged 94 in 1989.

Panasonic’s website even has a list of quotations from Matsushita with words of wisdom on everything from “Do it now” to “Biding your time”.

Panasonic said it created the AI avatar “based on the vast amount of recorded speech and audio data from Matsushita’s writings, speeches and dialogues”.

The purpose is to “explore and enlighten his philosophy and pass it on to the next generation”, the electronics company said in a press release on Wednesday.

Responding to a demo question on whether living a good life meant living long, AI Matsushita said: “The secret to a good life is to remember the spirit of youth, to be lively and full of hope.”

Matsushita, then 24, founded the firm that would become Panasonic in his two-storey house in Osaka in 1918, producing innovative connectors and two-way sockets.

Pioneering electronic appliances from rice cookers to batteries to video recorders, Panasonic became a global titan with Matsushita making the cover of Time magazine in 1962.

In 2022, Japanese researchers launched an AI Buddha, programmed with around 1,000 teachings from Buddhist texts to answer all manner of deep and meaningful queries.

A Swiss church installed this year a similar AI version of Jesus capable of answering questions from the curious in 100 languages, according to media reports.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
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