• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Successchief executive officer (CEO)

Top career coach warns Gen X about 3 changes to the CEO playbook that hurt mid-senior-level executives

By
Jane Thier
Jane Thier
Down Arrow Button Icon
By
Jane Thier
Jane Thier
Down Arrow Button Icon
December 9, 2024, 1:00 PM ET
Contemplative mature woman looking through the window
These days, CEOs’ goals are quite singular: Short-term shareholder value, which ends up equaling C-suite compensation, career coach Brett Trainor says. FGTrade—Getty Images
Add Fortune on Google for similar content.

Brett Trainor, a career coach focused on helping Gen X “escape” the nine-to-five corporate life, has a warning for his compatriots: Companies are making a string of intentional decisions to devalue workers, particularly Gen X (those between the ages of 44 and 59). 

Recommended Video

In a recent TikTok, Trainor, a Gen Xer himself who quit his corporate job during the pandemic after 30 years, explained just how companies are squeezing their mid-senior-level executives. He kicked off the video by saying no part of the current corporate playbook is good for workers.

“You know that the CEOs are not playing by the same rules where they used to pretend, at least a little bit, to care about the people within the organization,” Trainor said. These days, their goal is quite singular: short-term shareholder value, which ends up equaling C-suite compensation. 

Profits over people

One of the ways companies are prioritizing shareholder value over long-haul strong employees is by doling out what Trainor calls “phantom PIPs [performance improvement plans],” he said. “They’re pushing out really good employees that have never had a problem before.”

The second—and much more recognizable—move: Return-to-office mandates, which Trainor said often function like forced push-outs. “It’s just another veiled excuse to get people to quit,” Trainor said. 

The third method is job consolidations and dry promotions. “They’re consolidating positions in order to save money, and promoting people without paying them.” (A dry promotion describes an employee who’s given a new job title, with all the requisite new responsibilities—but no pay raise.) 

Trainor characterizes the three-pronged approach as “low-hanging-fruit expense reduction.”

Then there are the more immediate, pernicious methods of devaluing workers: layoffs and outsourcing, which companies will turn to if the first three methods don’t lead to the expense reduction they’re looking for. 

“They’re going to look to outsource any job they can, and then ultimately just reduce headcount—they’ll figure it out later,” Trainor said. 

After that, companies might move on to stock buybacks. “It’ll really improve the shareholder value,” he said, reasoning that executives’ thinking might be, “Let’s buy back the stock and artificially inflate the share price, because [then both] shareholders and the C-suite wins.”

Trainor says the playbook he’s sketched out is currently in motion at dozens of firms—most recognizably in their return-to-office mandates. 

“You’ve got Amazon, you’ve got Dell, and, to an extent, Microsoft, forcing a full return to office,” he said. “But this is just a rinse and repeat process.”

In 2023, the median tenure among Fortune 500 CEOs was five years for men and 3.8 years for women.

“That’s right in line with what these short-term plans are,” Trainor said. “They’re trying to maximize the share price so they can optimize their compensation in the short term.” Only 8% of Fortune 500 CEOs’ tenures exceed 20 years, he went on. “You’re gonna see this over and over again, with [executives] not even pretending about the people aspect of it.”

More to the point, CEOs “have zero interest in the long-term value,” Trainor told Fortune on Monday. “They won’t be there.”

Reaping what they sow

Each of these moves will end up costing the executives who carry them out, Trainor wrote on LinkedIn last month. “They’ll likely lose their most in-demand employees first—those who will have the easiest time finding new jobs,” he said. “They’ll also crush morale and create a huge amount of resentment from the employees forced to head back to the office against their will.”

Each of these actions, which Trainor considers “low-hanging fruit,” do little more than “reinforce the unfortunate reality that employees are treated like numbers on a spreadsheet,” he added. 

“Historically—and I was in corporate for over two decades—layoffs were a last-ditch effort to save the company,” Trainor told Fortune on Monday. “It was hard to bounce back from mass layoffs, and most of the companies I was with didn’t make it.” 

This was still the case, up until the pandemic. “Loyalty to employees was fading, but they still pretended to care,” he recalled. “Now layoffs are a business strategy. You see companies with record profits laying folks off to improve the bottom line. Now they package that with stock buybacks, and you have the new playbook.” 

And before anyone claims that layoffs are a direct result of advancements in AI—or in thin margins—Trainor says most companies aren’t there yet. “Few of these layoffs are a direct result of AI implementation,” he said. “Those days will come, but they have not figured that out yet. Many large older companies are still trying to figure out how to leverage digital, let alone AI.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Jane Thier
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
8 hours ago
U.S. Polo Assn. CEO J. Michael Prince
SuccessThe Promotion Playbook
U.S. Polo Assn. CEO was told he wasn’t right for a promotion—so he ‘outworked’ anyone else who wanted the job for 6 months straight
By Orianna Rosa RoyleJuly 1, 2026
15 hours ago
Nikesh Arora, chief executive officer at Palo Alto Networks
SuccessJobs
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
16 hours ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
20 hours ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
20 hours ago
Photo: Rocks balancing on driftwood, sea in background.
AIMarkets
Leveraged stock bets are ‘very concentrated in the AI ecosystem,’ Goldman Sachs warns
By Jim EdwardsJuly 1, 2026
21 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
24 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
22 hours ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
18 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.