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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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Environmentwildfires

Los Angeles wildfires have already destroyed almost 2,000 homes and other buildings and forced 130,000 people to evacuate

By
Manuel Valdes
Manuel Valdes
,
Hallie Golden
Hallie Golden
,
Julie Watson
Julie Watson
, and
The Associated Press
The Associated Press
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By
Manuel Valdes
Manuel Valdes
,
Hallie Golden
Hallie Golden
,
Julie Watson
Julie Watson
, and
The Associated Press
The Associated Press
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January 9, 2025, 4:51 AM ET
Firefighters work from a deck as the Palisades Fire burns a beach front property on Jan. 8, 2025 in Malibu, Calif.
Firefighters work from a deck as the Palisades Fire burns a beach front property on Jan. 8, 2025 in Malibu, Calif. Etienne Laurent—AP
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A fast-moving fire broke out in the hills above Hollywood Boulevard and threatened some of the most popular Los Angeles tourist spots as firefighters battled to get control on two other major blazes that killed five people, put 130,000 people under evacuation orders and ravaged communities from the Pacific Coast to inland Pasadena.

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The Sunset Fire started around 5:45 p.m. Wednesday as officials were holding a news conference to update residents on efforts to fight massive blazes in Pacific Palisades and Altadena and to warn that fire danger remained high. Los Angeles Fire Department Chief Kristin Crowley made a hasty exit after announcing the new fire and soon after an evacuation order was issued.

The Hollywood Walk of Fame was bustling and the streets around the TCL Chinese Theatre and Madame Tussauds were packed with stop-and-go traffic as sirens blared and low-flying helicopters flew overhead to dump water on the flames, which were only about a mile away. People toting suitcases left hotels while some onlookers walked toward the flames, recording the fire on their phones.

Within a few hours firefighters had made major progress. Los Angeles Fire Department Capt. Erik Scott said they were able to keep the fire in check because “we hit it hard and fast and mother nature was a little nicer to us today than she was yesterday.”

A day earlier, hurricane-force winds blew embers through the air, igniting block after block in the Los Angeles coastline neighborhood of Pacific Palisades and about 25 miles (40 kilometers) to the east in Altadena, an unincorporated community near Pasadena.

Nearly 2,000 homes, businesses and other structures have been destroyed in the Eaton and Palisades fires, and the number is expected to increase. The five deaths recorded so far were from the Eaton Fire.

The Palisades Fire already is the most destructive in Los Angeles history, with at least 1,000 structures burned.

More than half a dozen schools in the area were either damaged or destroyed, including Palisades Charter High School, which has been featured in many Hollywood productions, including the 1976 horror movie “Carrie” and the TV series “Teen Wolf,” officials said. UCLA has canceled classes for the week.

Los Angeles Mayor Karen Bass said air operations were dousing flames. She warned they still faced “erratic winds,” though not like Tuesday evening, when aircraft had to be grounded and much of the destruction occurred.

In Pasadena, Fire Chief Chad Augustin said the city’s water system was stretched and was further hampered by power outages, but even without those issues, firefighters would not have been able to stop the fire due to the intense winds fanning the flames.

“Those erratic wind gusts were throwing embers for multiple miles ahead of the fire,” he said.

As flames moved through his neighborhood, Jose Velasquez sprayed down his family’s Altadena home with water as embers rained down on the roof. He managed to save their home, which also houses their family business selling churros, a Mexican pastry. Others weren’t so lucky. Many of his neighbors were at work when they lost their homes.

“So we had to call a few people and then we had people messaging, asking if their house was still standing,” he said. “We had to tell them that it’s not.”

In Pacific Palisades, a hillside area along the coast dotted with celebrity homes, the scope of the destruction was just becoming clear:

Block after block of California Mission Style homes and bungalows were reduced to charred remains. Ornate iron railing wrapped around the smoldering frame of one house Swimming pools were blackened with soot, and sports cars slumped on melted tires.

The apocalyptic scenes spread for miles.

Actors lost homes

The flames marched toward highly populated and affluent neighborhoods, including Calabasas and Santa Monica, home to California’s rich and famous.

Mandy Moore, Cary Elwes and Paris Hilton were among the stars who lost homes. Billy Crystal and his wife Janice lost their home of 45 years in the Palisades Fire.

“We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can’t be taken away,” the Crystals wrote in the statement.

In Palisades Village, the public library, two major grocery stores, a pair of banks and several boutiques were destroyed.

“It’s just really weird coming back to somewhere that doesn’t really exist anymore,” said Dylan Vincent, who returned to the neighborhood to retrieve some items and saw that his elementary school had burned down and that whole blocks had been flattened.

Fast-moving flames allowed little time to escape

The fires have consumed a total of about 42 square miles (108 square kilometers) — nearly the size of the entire city of San Francisco.

Flames moved so quickly that many barely had time to escape. Police sought shelter inside their patrol cars, and residents at a senior living center were pushed in wheelchairs and hospital beds down a street to safety.

In the race to get away in Pacific Palisades, roadways became impassable when scores of people abandoned their vehicles and set out on foot.

Higher temperatures and less rain mean a longer fire season

California’s wildfire season is beginning earlier and ending later due to rising temperatures and decreased rainfall tied to climate change, according to recent data. Rains that usually end fire season are often delayed, meaning fires can burn through the winter months, according to the Western Fire Chiefs Association.

Dry winds, including the notorious Santa Anas, have contributed to warmer-than-average temperatures in Southern California, which has not seen more than 0.1 inches (2.5 millimeters) of rain since early May.

The winds increased to 80 mph (129 kph) Wednesday, according to reports received by the National Weather Service. Forecasters predicted wind gusts of 35-55 mph (56 to 88 kph) that could rise higher in the mountains and foothills. Fire conditions could last through Friday.

Landmarks get scorched and studios suspend production

President Joe Biden signed a federal emergency declaration after arriving at a Santa Monica fire station for a briefing with Gov. Gavin Newsom, who dispatched National Guard troops to help.

Several Hollywood studios suspended production, and Universal Studios closed its theme park between Pasadena and Pacific Palisades.

As of Wednesday evening, more than 456,000 people were without power in southern California, according to the tracking website PowerOutage.us.

Several Southern California landmarks were heavily damaged, including the Reel Inn in Malibu, a seafood restaurant. Owner Teddy Leonard and her husband hope to rebuild.

“When you look at the grand scheme of things, as long as your family is well and everyone’s alive, you’re still winning, right?” she said.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
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