• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentCalifornia

Just before wildfires hit, California told insurers to cover homes in risky areas. In return, they can pass on a key cost to customers

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
January 12, 2025, 8:09 AM ET
A scene of burned houses and vehicles in the Pacific Palisades neighborhood on Jan. 8, 2025.
Wildfire damage in Pacific Palisades.Tayfun Coskun—Anadolu via Getty Images
  • Days before wildfires ravaged the Los Angeles area, California’s insurance commissioner said carriers will be required to increase coverage in risky areas. In exchange, insurers got more leeway on how much they can charge homeowners.

In the final days of 2024, the State of California announced a new regulation that was meant to help homeowners in risky areas obtain more access to insurance.

Recommended Video

The rule, which goes into effect later this month, requires carriers to offer coverage in wildfire-prone regions over time, specifically, by 5% every two years until they reach at least 85% of their statewide market share, according to a statement from Insurance Commissioner Ricardo Lara’s office on Dec. 30. In return, insurers can incorporate reinsurance costs in their calculations for what they will charge consumers.

“Californians deserve a reliable insurance market that doesn’t retreat from communities most vulnerable to wildfires and climate change,” Lara said in the statement at the time, noting that all other states allow insurers to pass on reinsurance costs.

That’s after carriers have been fleeing the state in recent years, driven out by increasingly costly weather events, including previous fires that have wiped out company profits. In fact, State Farm dropped nearly 70% of its policies in Pacific Palisades last year.

But just over a week after the new rule, the Los Angeles area erupted in flames as powerful winds fueled massive wildfires in Pacific Palisades, Altadena, and the San Fernando Valley. About 12,000 structures have been damaged or destroyed. The latest estimate from AccuWeather puts damages at $135 billion to $150 billion, making it one of the worst wildfires in modern U.S. history.

Even before the blazes scorched 36,000 acres and counting, advocacy group Consumer Watchdog warned that the state’s new regulation could allow insurance companies to hike rates on homeowners by 40% to 50%—and without a significant boost in coverage for wildfire-prone regions.

California’s insurance department didn’t immediately respond to a request for comment. But Lara told CNN this week that he disputes those estimates.

Meanwhile, homeowners who lost their previous insurance policies after carriers pulled back from California either had to go without any coverage or get it from the FAIR plan established by the state as an insurer of last resort.

As of September, FAIR’s exposure to residences was $458 billion, up 61% from a year earlier. That includes nearly $6 billion worth of property that FAIR was insuring in Pacific Palisades alone at that time.

FAIR has maintained that it can pay out policyholders’ claims, noting that state laws says it can tap primary insurers to recoup its costs. That’s likely to get passed on to customers.

So either way, whether from private sector insurers or the state’s FAIR plan, California homeowners are facing the prospect of higher rates.

More on the California wildfires:

  • Los Angeles wildfires have destroyed an area larger than San Francisco as damage estimates hit up to $150 billion
  • California bans insurance cancellation in LA fire-affected areas
  • Son and father-in-law fleeing fire couldn’t get a ride from Uber or 911, then kind strangers stepped in to save them—twice
  • Victims of the Pacific Palisades fire face another harsh reality: No insurance to rebuild
  • The best way to claim insurance if you lost your home or business in the Los Angeles wildfires
The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

A chip research center site operations manager stands next to a window overlooking the facility.
EnvironmentData centers
Data centers are so hot their ‘heat island’ effect is raising temperatures up to 6 miles away and impacting 343 million people worldwide, study finds
By Sasha RogelbergApril 1, 2026
8 hours ago
trump
CommentaryEPA
The EPA just valued a human life at $0. That’s not just a moral crisis — it’s a market crisis
By Andrew BeharApril 1, 2026
12 hours ago
rice's whale
Environmentendangered species
Trump’s plan to drill for oil in the Gulf of Mexico could be foiled by just 50 survivors of a rare whale species
By Tammy Webber and The Associated PressMarch 31, 2026
1 day ago
burgum
Environmentendangered species
Washington’s ‘God Squad’ assembles to debate the fate of a rare endangered whale and drilling in the Gulf of Mexico
By Matthew Brown and The Associated PressMarch 31, 2026
1 day ago
big tech
EnvironmentData centers
Big tech was embracing clean energy and turning a corner on climate change. Then AI data centers arrived
By Tammy Webber and The Associated PressMarch 29, 2026
3 days ago
Photo of Elon Musk
EnergyElon Musk
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergMarch 29, 2026
3 days ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
1 day ago
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
C-Suite
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
By Fortune EditorsMarch 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.