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Trump’s not just going after modern DEI—he just overturned an LBJ-era order safeguarding federal workers from discrimination

By
Emma Hinchliffe
Emma Hinchliffe
and
Nina Ajemian
Nina Ajemian
Down Arrow Button Icon
By
Emma Hinchliffe
Emma Hinchliffe
and
Nina Ajemian
Nina Ajemian
Down Arrow Button Icon
January 23, 2025, 8:45 AM ET
Trump's anti-DEI spree targeted a 1965 LBJ-era executive order implemented a year after the Civil Rights Act.
Trump's anti-DEI spree targeted a 1965 LBJ-era executive order implemented a year after the Civil Rights Act. CHIP SOMODEVILLA/POOL/AFP via Getty Images

Good morning! REI gets a new CEO, Apple faces a gender discrimination lawsuit, and Trump’s anti-DEI spree extends far beyond modern-era hiring rules. Have a terrific Thursday!

– Blast from the past. President Donald Trump’s plan to dismantle diversity, equity, and inclusion work in the federal government at first may sound like he’s targeting teams that have been built over the past decade or two, as DEI became more common among employers.

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Instead, Trump’s anti-DEI spree has stretched back much further—all the way to former President Lyndon Baines Johnson and the civil rights era. Among Trump’s flurry of executive orders this week, he overrode Johnson’s Executive Order 11246, which, per HuffPost, “forbade federal contractors from discriminating on the basis of race, color, religion, national origin, sex, sexual orientation or gender identity.” The Labor Department’s (surely soon-to-be-nuked) website describes Johnson’s order as a “major safeguard” for workers employed by federal contractors, which gave the secretary of labor the authority to enforce these standards for the first time.

Johnson’s executive order was issued about a year after the Civil Rights Act of 1964, part of that wave of reforms. In the press release announcing its reversal, however, the new White House says that DEI (with specific blame cast on the Biden administration) “revers[es] the progress made in the decades since the Civil Rights Act of 1964 toward a colorblind and competence-based workplace.”

In his executive order, Trump takes pains to say his administration will continue to enforce federal civil rights law. “Longstanding federal civil-rights laws protect individual Americans from discrimination based on race, color, religion, sex, or national origin. These civil-rights protections serve as a bedrock supporting equality of opportunity for all Americans. As President, I have a solemn duty to ensure that these laws are enforced for the benefit of all Americans,” the order reads. DEI, however, is a separate bogeyman—even when the order Trump is revoking predates the term itself.

Trump has issued so many DEI-related proclamations, it’s hard to keep track. There’s the fact sheet titled “President Donald J. Trump protects civil rights and merit-based opportunity by ending illegal DEI,” the fact sheet titled “President Donald J. Trump ends DEI madness and restores excellence and safety within the Federal Aviation Administration,” the presidential action “Reforming the federal hiring process and restoring merit to government service,” and the presidential action “Ending radical and wasteful government DEI programs and preferencing.”

Trump’s destruction of DEI efforts within the federal government is hardly surprising. By setting standards for federal contractors for the past half-century, however, the federal government has been able to influence the private sector. Trump’s orders not only remove that lever but direct federal agencies to initiate “civil compliance investigations” of the private sector to “end… DEI discrimination.”

Meanwhile, business leaders are at the World Economic Forum in Davos, Switzerland, coming up with other names for their DEI programs, Reuters reports. For many execs, diversity in hiring will continue, if under another name—as Hello Alice cofounder Elizabeth Gore, whose company was targeted by an anti-affirmative action lawsuit, advised businesses to do at the Fortune Most Powerful Women Summit in October.

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Today’s edition was curated by Nina Ajemian. Subscribe here.

ALSO IN THE HEADLINES

- Management gap. Goldman Sachs added 17 executives to its now 41-person management committee, with just three women in that group (with nine total now on the committee). Kim Posnett, named a global cohead of the firm's investment banking business, is the only woman with a revenue-generating role among the new appointees. Bloomberg

- Plea for mercy. The first woman to serve as spiritual leader of the Episcopal Diocese of Washington, Bishop Mariann Edgar Budde, pleaded directly with Trump during a service on Tuesday. Making eye contact with the new president from the pulpit, she asked for mercy for immigrants and LGBTQ people. New York Times

- Apple news. Apple faces a gender discrimination lawsuit, and a judge yesterday rejected the tech giant's attempt to prevent it from becoming a class-action suit. The suit started when an Apple employee saw a copy of her male coworker's tax return form on a photocopier. Apple hasn't commented on the development. Mercury News

- Via Venmo. JetBlue, headed by CEO Joanna Geraghty, has become the first airline to accept Venmo payments for flight bookings, another effort by the carrier to bring in new streams of revenue. CNN

MOVERS AND SHAKERS

REI named Mary Beth Laughton its next CEO. She most recently served as head of Nike global direct to consumer and was previously president and CEO of Athleta.

Abnormal Security, an AI-powered email security company, appointed Lisa Banks as CFO. Most recently, she was CFO of SpotOn.

Discord named Jules Shumaker chief business officer. She previously served as chief revenue officer at Unity.

Allianz Commercial, an insurance provider, named Nancy Dorvil regional head of property in North America, succeeding Jenise Klein. Previously, Dorvil was the company’s head of property in Canada.

Ankler Media is launching Like & Subscribe, an entertainment business trade focused on the creator economy that will be led by Natalie Jarvey.

ON MY RADAR

Chanel cuts 70 jobs, warning of challenging luxury environment Bloomberg

Japan’s elderly are lonely and struggling. Some women choose to go to jail instead CNN

Carrie Coon makes her entrance Town & Country

PARTING WORDS

“You surround yourself with individuals who start believing in it with you, even though you guys don’t know how you’re going to get there, but you’re going to try.”

—Actor Zoe Saldaña on how she works best

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
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Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

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By Nina AjemianNewsletter Curation Fellow

Nina Ajemian is the newsletter curation fellow at Fortune and works on the Term Sheet and MPW Daily newsletters.

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