• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceAI

Everyone is freaking out about Chinese AI startup DeepSeek. Are its claims too good to be true?

By
Greg McKenna
Greg McKenna
News Fellow
Down Arrow Button Icon
By
Greg McKenna
Greg McKenna
News Fellow
Down Arrow Button Icon
January 27, 2025, 7:34 PM ET
Sam Altman, OpenAI CEO speaks with President Donald J Trump, Masayoshi Son, SoftBank Group CEO, and Larry Ellison, chairman of Oracle Corporation and chief technology officer in the Roosevelt Room at the White House on Tuesday, Jan 21, 2025 in Washington, DC.
DeepSeek says it can match or best the performance of models from U.S. firms like Sam Altman’s OpenAI at a fraction of the cost.Jabin Botsford—The Washington Post/Getty Images

The Chinese AI startup DeepSeek shocked the U.S. tech industry this weekend when it unveiled a cutting-edge large language model that could compete with top players like OpenAI—and was built on a shoestring budget. The news delivered one of the biggest one-day wipeouts to U.S. tech stocks in recent memory. Several influential voices, however, warn the staggering claims put forth by the mysterious lab can’t be taken at face value.

Recommended Video

So what exactly is DeepSeek, founded by the head of a Chinese quant trading fund, saying it has accomplished? For starters, the startup says it made its new R1 model in two months for under $6 million, or about 3% to 5% of what it reportedly cost OpenAI to create its next-generation o1 counterpart. DeepSeek also says it only had access to Nvidia H800 chips, a watered-down product designed to comply with U.S. export restrictions, as well as an older generation A100 offering—claiming in effect it has matched or bested the West’s best models with a hand tied behind its back. Several experts, however, say those claims are likely misleading or downright untrue.

One skeptic is Alexandr Wang, the CEO of Scale AI and the world’s youngest self-made billionaire, who has framed the AI race as a war the U.S. must win. Last week, Wang said his company’s tests confirmed that DeepSeek’s R1 model can indeed outperform, or at least compete with, the top American equivalents. Critically, though, he claimed that DeepSeek and other Chinese labs have gotten their hands on more cutting-edge H100 chips (previously Nvidia’s flagship offering before its Blackwell platform came out late last year) than they let on.

“My understanding is that DeepSeek has about 50,000 H100s,” he told CNBC, “which they can’t talk about, obviously, because it is against the export controls that the United States has put in place.”

Elon Musk replied to a clip of Wang’s comments in a post on X, the social media platform he owns.

“Obviously,” said Musk, the CEO of xAI, the world’s richest man, and a close ally of U.S. President Donald Trump.

Obviously

— Elon Musk (@elonmusk) January 27, 2025

Ted Mortonson, a managing director and tech strategist at Baird, also doubts DeepSeek could have built its model with reduced-capacity H800 chips. He also thinks the reaction to DeepSeek’s supposed innovations is overblown, suggesting American firms could have pursued such a model if they wanted.

“We’ve got some of the best AI engineers in the world sitting in the U.S.,” he said. “And to say that they haven’t looked at this on open-source and optimization is kind of ludicrous, if you think about it. So, I don’t personally really put a lot of trust into what Chinese companies are saying.”

DeepSeek’s cost figures misleading  

Gavin Baker, managing partner and CIO at Boston hedge fund Atreides Management, said it’s true that DeepSeek’s R1 can accomplish inference—when an already-trained model generates outputs—faster and more cheaply than Open AI’s o1. But he adds an important qualifier.

Pegging R1’s price tag at $6 million, he said, is wildly misleading. DeepSeek’s technical paper, he noted, said the figure did not include “costs associated with prior research and ablation experiments on architectures, algorithms, and data.”

“Other than that Mrs. Lincoln, how was the play?” Baker mused on X, referencing Abraham Lincoln’s assassination. “This means that it is possible to train an [R1] quality model with a $6m run *if* a lab has already spent hundreds of millions of dollars on prior research and has access to much larger clusters.”

1) DeepSeek r1 is real with important nuances. Most important is the fact that r1 is so much cheaper and more efficient to inference than o1, not from the $6m training figure. r1 costs 93% less to *use* than o1 per each API, can be run locally on a high end work station and…

— Gavin Baker (@GavinSBaker) January 27, 2025

Baker also said it probably would not have been possible for DeepSeek to train R1 without access to OpenAI’s ChatGPT-4o or o1. Permitting Chinese companies to peel off leading American models, he said, seemed to defeat the purpose of export restrictions.

“Interesting analysis,” Musk responded. “Best I’ve seen.”

While there is ample reason to question some of DeepSeek’s claims, it’s worth noting that U.S. tech leaders are for now taking them very seriously. That includes Meta CEO Mark Zuckerberg, who has reportedly assembled war rooms of engineers to examine how DeepSeek may have leveled the playing field.

Meanwhile, the prominent venture capitalist Marc Andreessen called DeepSeek’s rise a “Sputnik moment,” referring to when the Soviet Union beat the U.S. in launching a satellite into space. Investors have long been questioning whether the AI capital expenditure boom that has swept Silicon Valley in recent years is Wall Street’s next big bubble—and some are worried it’s starting to pop.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Greg McKennaNews Fellow
LinkedIn icon

Greg McKenna is a news fellow at Fortune.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

The World Cup is supposed to be an economic windfall. But ‘you’re seeing a lot of headwinds’ now
North AmericaWorld Cup
The World Cup is supposed to be an economic windfall. But ‘you’re seeing a lot of headwinds’ now
By Marco Quiroz-GutierrezApril 4, 2026
48 minutes ago
stressed student
Personal FinanceColleges and Universities
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
By Jake AngeloApril 4, 2026
2 hours ago
Scott Kupor sits at a table gesturing with both hands.
PoliticsLabor
The Trump administration is blurring the public and private sector workforce, and OPM director Scott Kupor won’t rule out conflict of interest risks
By Sasha RogelbergApril 4, 2026
3 hours ago
workers
AIdisruption
A Yale economist says AGI won’t automate most jobs—because they’re not worth the trouble
By Nick LichtenbergApril 4, 2026
5 hours ago
MUSCAT, OMAN - Locals visit Muscat Anchorage near the Strait of Hormuz on March 30, 2026 in Muscat, Oman. Several Chinese-owned vessels were reportedly able to transit the Strait of Hormuz today, the day after U.S. President Donald Trump said Iran would allow 20 ships to cross through the vital waterway. (Photo by Elke Scholiers/Getty Images)
EnergyIran
Iran’s military may be decimated, but it’s winning the energy war as it controls who gets cargoes through the Strait of Hormuz
By Jordan BlumApril 4, 2026
6 hours ago
rick steves holds american flag
PoliticsTaxes
Travel guru Rick Steves is happy to pay more taxes
By Catherina GioinoApril 3, 2026
13 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
1 day ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
24 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.