• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
NewslettersMPW Daily

The newest twist in women’s basketball? The ‘Unrivaled’ league which is run like a startup with the game’s biggest stars

By
Emma Hinchliffe
Emma Hinchliffe
and
Nina Ajemian
Nina Ajemian
Down Arrow Button Icon
By
Emma Hinchliffe
Emma Hinchliffe
and
Nina Ajemian
Nina Ajemian
Down Arrow Button Icon
February 13, 2025, 9:08 AM ET
two basketball players playing on the court
Angel Reese plays for Unrivaled's Rose Basketball Club. Courtesy of Unrivaled

Good morning! Tulsi Gabbard confirmed as director of national intelligence, Macquarie Group is leaving the Net-Zero Banking Alliance, and Unrivaled tries out startup-style basketball.

– Startup season. For the past several weeks, some of the best women’s basketball players in the world have been grounded in Miami, with a private chef and an on-site esthetician. That’s the standard set by Unrivaled, a new three-on-three women’s basketball league that is running during the WNBA off-season.

Recommended Video

Star WNBA players Napheesa Collier and Breanna Stewart cofounded the league, which is led by Collier’s husband Alex Bazzell, a WNBA and NBA trainer. The league raised $35 million in funding to get off the ground, with lead investor the Berman family of the credit-card business CardWorks (who have put in a bid for a WNBA franchise in Charlotte). That’s more than the league needed to raise, Bazzell says. Around 40% of Unrivaled’s revenue this season is coming from sponsorships, with more revenue than the league expected coming from other sources; its biggest sponsorship is with Samsung Galaxy (the WNBA and NBA are sponsored by AT&T). Its games have aired on TNT thanks to a multiyear deal; the first matchup in January drew an average 312,000 viewers, a number that’s close to what WNBA games used to get on lower-tier networks before the league’s recent surge. Unrivaled itself has 20 full-time staffers, with closer to 60 to 70 people working during the season.

Unrivaled is positioned as an alternative to players’ traditional off-season plans—earning sizable paychecks playing basketball outside the U.S. The ability to remain stateside (and compete in one city, rather than even travel domestically) is appealing to players who were accustomed to leaving behind their friends and family—and brand partners—for months at a time. Along with Collier and Stewart, Unrivaled players include Angel Reese, Brittney Griner, and Sabrina Ionescu (but no Caitlin Clark).

two basketball players playing on the court
Angel Reese plays for Unrivaled’s Rose Basketball Club.
Courtesy of Unrivaled

Right now, the WNBA and its players’ union are negotiating their next contract—with player compensation expected to rise for the 2026 season. Whether star players feel the need to compete during the off-season after WNBA salaries improve remains to be seen. Inaugural Unrivaled players were given equity in the league that only vests after four seasons—”just like a normal startup,” Bazzell says.

While the WNBA has been in transformation mode, Unrivaled has the opportunity to build something from scratch. In some ways, that’s easier—no union negotiations and no baggage. “It allows a lot more flexibility, and it allows us to be a little bit more aggressive and innovative,” Bazzell says. The Unrivaled season is running from January to March, and this week players are competing in a one-on-one tournament.

But Unrivaled benefits from the path the WNBA has carved. Fans are tuning into Unrivaled games to watch their favorite players, who they know from the WNBA. “That was always the model—we get the most popular, best players in the world, and they’re going to probably bring their fans with them,” Bazzell says. While Unrivaled has teams that compete against each other, those teams so far don’t have city affiliation—or owners, although selling ownership stakes is on Unrivaled’s agenda. Some fans are turning out to watch games in Miami, but most of the buzz is on social media.

As Collier told me last fall about Unrivaled: “We’re really trying to revolutionize the game a little bit.”

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Today’s edition was curated by Nina Ajemian. Subscribe here.

ALSO IN THE HEADLINES

- Arts overhaul. Deborah Rutter is out as the president of the Kennedy Center as President Trump installs himself as chairman of the arts institution and pledges to eliminate “woke” programming. Shonda Rhimes announced her resignation from the center’s board in protest. CNN

- Controversial confirmation. Tulsi Gabbard was confirmed by the Senate as Donald Trump's director of national intelligence. The former congresswoman was voted in 52-48, with Mitch McConnell the only Republican to vote against her. McConnell called Gabbard's confirmation an “unnecessary risk,” pointing to her past sympathy toward Russia and China. Washington Post

- Banks backing out. Macquarie Group, an Australian financial services firm led by CEO Shemara Wikramanayake, is leaving the global climate coalition Net-Zero Banking Alliance. Macquarie is the latest bank to leave after President Donald Trump pulled the U.S. from the Paris Agreement and withdrew pledged funding for the UN Green Climate Fund. Reuters

- Still doing DEI. Consulting firm McKinsey & Co. will continue prioritizing diversity, it said, as other top firms and large companies pull their DEI programming. Julie Sweet’s Accenture, for example, is “sunsetting” its DEI goals and career development programs. Bloomberg

- New to the club. Actor and producer Issa Rae has joined MLS expansion club San Diego FC’s ownership team as a club partner. She joined through a partnership with African investment firm Pave Investments. ESPN

MOVERS AND SHAKERS

Data Culture, a data-focused consultancy, appointed Brittany Bafandeh as CEO. She was previously head of data at Narrator.

Carve Designs, a sustainable apparel brand for women, appointed Megan Porteous as chief revenue officer. She was previously the company’s VP of e-commerce.

Prudential Financial named Vicki Walia chief people officer. She is currently head of HR business partners for the company’s U.S. insurance and retirement businesses and PGIM.

Empower Brands, a commercial and residential brands franchisor, named Felicia Reeves CMO. Most recently, Reeves served as SVP of growth marketing at TurnPoint Services.

Athletes Unlimited, which owns professional women’s softball, volleyball, and basketball leagues, named Vanessa Taveras chief partnership officer and Cheri Kempf chief broadcast officer. Most recently, Taveras was VP, strategic partnerships for IMG Academy. Kempf was previously Athletes Unlimited’s SVP, broadcasting.

Sonifi, a technology provider for hotels, appointed Karen O'Neill as SVP of hospitality sales. She was recently CCO and a senior partner at Growth Advisors International Network.

Compounding pharmacies network Revelation Pharma named Nancy Fingerhut VP of quality assurance and regulatory affairs. Previously, she was COO of Lee Silsby Compounding Pharmacy.

ON MY RADAR

She survived Harvey Weinstein. Can she survive the Palo Alto school board? San Francisco Standard

The purgatory of being a ‘fence-sitter’ Elle

What is Hims actually selling? The Atlantic

PARTING WORDS

“Confidence comes from knowing that all success doesn’t come from me alone.”

— Xerox CEO Ursula Burns on recognizing the people who helped you get where you are

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
By Nina AjemianNewsletter Curation Fellow

Nina Ajemian is the newsletter curation fellow at Fortune and works on the Term Sheet and MPW Daily newsletters.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Jenn Hyman reflects on the highs and lows of running Rent the Runway for almost two decades
NewslettersMPW Daily
Jenn Hyman reflects on the highs and lows of running Rent the Runway for almost two decades
By Emma HinchliffeMay 15, 2026
3 days ago
Andrew Feldman, co-founder of Cerebras
NewslettersTerm Sheet
Cerebras soars almost 70% by market close in a true blockbuster IPO
By Allie GarfinkleMay 15, 2026
3 days ago
OpenAI CEO Sam Altman (left) and Apple CEO Tim Cook in Washington, D.C., on Sept. 4, 2025. (Photo: Will Oliver/EPA/Bloomberg/Getty Images)
NewslettersFortune Tech
OpenAI may take legal action against Apple over Siri’s ChatGPT integration
By Andrew NuscaMay 15, 2026
3 days ago
State Farm CEO is betting big on AI—and contemplating the company’s future in California
NewslettersCEO Daily
State Farm CEO is betting big on AI—and contemplating the company’s future in California
By Diane BradyMay 15, 2026
3 days ago
The AI boom sidelined sustainability. Two researchers want to change that
NewslettersEye on AI
The AI boom sidelined sustainability. Two researchers want to change that
By Sharon GoldmanMay 14, 2026
3 days ago
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
NewslettersMPW Daily
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
By Sydney LakeMay 14, 2026
3 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
1 day ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
10 hours ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
16 hours ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.