The ceremony comes as Trump has called DEI programs “discrimination” and pushed to eradicate diversity programs from the government, directed that DEI workers eventually be laid off and exerted similar pressure on the private sector to shift to an exclusive focus on merit.

The sweeping effort has sown discord and confusion across federal agencies, which have variously interpreted the order to limit how they can acknowledge race in history and culture or report demographic data on race and gender.

Joining Trump at the East Room event will be Black political figures and activists who have been his vocal supporters. The guests, according to a White House official, include Republican Sen. Tim Scott of South Carolina; Republican Rep. John James of Michigan; prison reform advocate Alice Johnson, whom he pardoned in 2020; Alveda King, a niece of civil rights leader Martin Luther King Jr.; and Herschel Walker, the football legend who is Trump’s choice as U.S. ambassador to the Bahamas.

Other guests will include figures from sports and entertainment, including former ESPN host Sage Steele; former NFL player Jack Brewer; and rap stars Kodak Black, Lil Boosie and Rod Wave, according to the official, who was not authorized to speak publicly and spoke on condition of anonymity.

The event was originally scheduled to be held last week but was postponed due to inclement weather.

In the wake of his executive order, the Defense Department issued guidance declaring “identity months dead” and said that working hours would no longer be used to mark cultural awareness months such as Black History Month, Women’s History Month and National Disability Employment Awareness Month.

That seemed to clash with a National Black History Month proclamation signed the same day by Trump, which called for “public officials, educators, librarians, and all the people of the United States to observe this month with appropriate programs, ceremonies, and activities.”

While the White House has issued its position, agencies of the government have discretion on whether to continue to recognize Black History Month, according to the official.

On Feb. 1, the first day of Black History Month, Transportation Secretary Sean Duffy announced that his department “will no longer participate in celebrations based on immutable traits or any other identity-based observances.” And in a diplomatic cable, Secretary of State Marco Rubio said the agency’s removal of DEI policies would dovetail with “eliminating our focus on political and cultural causes that are divisive at home and deeply unpopular abroad.”

The administration has issued a deadline to schools and universities to eliminate diversity initiatives or risk losing federal money. Major corporations have backtracked on DEI policies in hiring, promotion and workplace culture in recent months, with many citing potential legal challenges from the administration.

Black History Month has been recognized by every U.S. president since 1976, including Trump during his first term.

“Black History is American history. And similar to the story of our nation, it is a story of strength, resilience, and dogged perseverance,” said CJ Pearson, a national co-chair of the Republican National Committee’s youth advisory council. Pearson, who is Black, has been an outspoken defender of Trump against Black civic leaders, civil rights advocates and Democrats who lambast the president as racist.

“President Trump’s anti-DEI policies aren’t promoting racism but what they are doing is manifesting the dream of the great Martin Luther King, Jr.: a nation where one isn’t judged by the color of their skin but instead by the content of their character,” said Pearson, who will attend the White House event.

Other Black Republicans aren’t so sanguine about the administration’s current course or what it portends for the GOP’s nascent inroads with Black voters or other communities of color.

“Trump can build upon the coalition he pulled together in November with Blacks and Asians and Hispanics and young folks,” said Raynard Jackson, a Republican strategist. “But if they leave it the way it stands right now, Trump is going to destroy the very coalition he so marvelously brought to the table in November.”

To Jackson, DEI is a catch-all for liberal policies that are “unrecognizable” from the original intent of civil rights laws meant to promote the social and economic progress of Black Americans. But in removing and denigrating the policies, Jackson said, the White House risked being labeled as discriminatory by offering no alternative framework for how disadvantaged communities can get ahead.

“How do you have diversity without it being a mandated bean-counting situation?” Jackson asked. “They’ve done a masterful job at telling me what they’re against. I’m waiting to hear what they’re for.”

During the 2024 campaign, Trump tried to reach Black voters through in-person events in Atlanta, Chicago and New York. His campaign courted Black celebrities and media personalities to boost his message. Trump’s Black conservative allies, including Rep. Byron Donalds, R-Fla., conducted roundtables at Black barbershops and bus tours through majority-Black cities.

But Trump also frequently denigrated Black communities in his pitch and made claims that pitted voters of color against immigrants, who he said were taking “Black jobs” and “Hispanic jobs.”

The efforts to boost support among Black voters seemed to have some success. He won a larger share of Black voters than he did in 2020, particularly among young Black men, according to AP VoteCast, a nationwide survey of more than 120,000 voters in the 2024 election.

Overall, about 16% of Black voters supported Trump in November, while about 8 in 10 voted for Democrat Kamala Harris. But that represented an improvement for Trump from 2020, when only 8% of Black voters backed him and about 9 in 10 went for Democrat Joe Biden.