• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
SuccessWealth Gap

The secret to getting rich quicker might be living in a small town. Return to office is making that harder

Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
March 7, 2025, 4:46 AM ET
Children seen through a school playground fence in New York City
Children growing up in urban cities may face steeper challenges to climb the wealth ladder, than some more rural areas, a study reveals. Getty Images
Add Fortune on Google for similar content.
  • Children living in rural Iowa are better equipped to climb the wealth ladder than those in big cities like New York, a new study finds.

New York City isn’t the concrete jungle where dreams are made of after all, according to a new study that analyzed economic mobility and location.

Recommended Video

Where children grow up plays a major role in determining how fast they can climb the wealth ladder in the U.S., the PNAS Nexus study finds. Smaller cities, like Burleigh, North Dakota, and Dubuque, Iowa, enable much higher levels of upward economic mobility as compared to urban centers like Atlanta, Detroit, or New York.

These results may be surprising, given bigger cities are known for being economic powerhouses full of opportunities. Numerous self-made billionaires, including Howard Schultz, Ralph Lauren, and Larry Ellison, grew up relatively poor in New York.

At the same time, urban growth is tied to widening income inequality, increasing residential segregation, and intensifying neighborhood effects on child development outcomes, according to the report—which analyzed satellite imagery and demographic data.

“In fact, many of the regions with the highest rates of upward mobility tend to be in places with high rates of outmigration and low levels of urbanization,” the nine professor and graduate student authors wrote. While they admit it may seem counterintuitive that high-wage labor markets experience low rates of intergenerational mobility, early-life conditions, like living in a safe and engaging neighborhood, are what support childhood development.

While in the early 20th century income inequality tended to be lower in more urban places, there was a switch in the late 20th century. Urban development now goes hand-in-hand with both income and wealth inequality at the county level. 

Rural communities’ emphasis on creating more supportive childhood contexts for aspiration and skill development, like going off to college, may be to credit. These opportunities among densely populated areas tend to be less equal and intensify among socially and economically marginalized communities, who are often segregated into localized neighborhoods. “That is, the neighborhood structures of big cities are more internally polarized, leading to greater inequality in intergenerational mobility,” according to the study.

Return to office might be widening wealth inequalities 

During the pandemic, families fled big cities in search of a more affordable and tranquil lifestyle.

Many with remote jobs decided to plant their roots and stay; however, corporate America’s recent calls for a return to office are putting a damper on their new lifestyles. 

Faced with the dilemma of losing their job or returning to the city, some families are heading back to New York City and San Francisco—but for low and middle-class families in particular—the move could hinder the ability for their children to have economic mobility.

Read more from Fortune

  • This entrepreneurial couple cashed out their 401(k)s and sold a $126 million company—now, they run a U.K. soccer team
  • Trump’s 25% tariffs are backfiring and threatening Gen Z’s trade career aspirations—putting car manufacturing jobs in peril
  • Gen Z women are being sold a risky dream: the realities behind ‘investing’ in designer bags like the Hermès Birkin
  • Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit
  • Warren Buffett reveals the unique education strategy he took in school—and eventually paid off with a $170 billion fortune
  •  

    “The kids in rural Iowa are gonna be better positioned to take advantage of new opportunities than the kids in New York,” Dylan Connor, an associate professor of geographical sciences and urban planning at Arizona State University and lead author of the study, told Bloomberg.

    While the research does not necessarily conclude that disadvantaged children in small towns will all soon be climbing the wealth ladder, it does call to attention that urban areas tend to be “divisive forces” and fail to “deliver equal opportunities for economic mobility.”

    The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
    About the Author
    Preston Fore
    By Preston ForeSuccess Reporter
    LinkedIn iconTwitter icon

    Preston Fore is a reporter on Fortune's Success team.

    See full bioRight Arrow Button Icon
    Add Fortune on Google for similar content.

    Latest in Success

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025

    Most Popular

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Fortune Secondary Logo
    Rankings
    • 100 Best Companies
    • Fortune 500
    • Global 500
    • Fortune 500 Europe
    • Most Powerful Women
    • World's Most Admired Companies
    • See All Rankings
    • Lists Calendar
    Sections
    • Finance
    • Fortune Crypto
    • Features
    • Leadership
    • Health
    • Commentary
    • Success
    • Retail
    • Mpw
    • Tech
    • Lifestyle
    • CEO Initiative
    • Asia
    • Politics
    • Conferences
    • Europe
    • Newsletters
    • Personal Finance
    • Environment
    • Magazine
    • Education
    Customer Support
    • Frequently Asked Questions
    • Customer Service Portal
    • Privacy Policy
    • Terms Of Use
    • Single Issues For Purchase
    • International Print
    Commercial Services
    • Advertising
    • Fortune Brand Studio
    • Fortune Analytics
    • Fortune Conferences
    • Business Development
    • Group Subscriptions
    About Us
    • About Us
    • Press Center
    • Work At Fortune
    • Terms And Conditions
    • Site Map
    • About Us
    • Press Center
    • Work At Fortune
    • Terms And Conditions
    • Site Map
    • Facebook icon
    • Twitter icon
    • LinkedIn icon
    • Instagram icon
    • Pinterest icon

    Latest in Success

    Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
    InvestingDonald Trump
    Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
    By Catherina GioinoJuly 1, 2026
    4 hours ago
    U.S. Polo Assn. CEO J. Michael Prince
    SuccessThe Promotion Playbook
    U.S. Polo Assn. CEO was told he wasn’t right for a promotion—so he ‘outworked’ anyone else who wanted the job for 6 months straight
    By Orianna Rosa RoyleJuly 1, 2026
    11 hours ago
    Nikesh Arora, chief executive officer at Palo Alto Networks
    SuccessJobs
    CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
    By Emma BurleighJuly 1, 2026
    12 hours ago
    I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
    CommentaryCareers
    I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
    By Jeremy FainJuly 1, 2026
    16 hours ago
    mr
    Commentary250 Years of Innovation
    America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
    By Mark RayfieldJuly 1, 2026
    16 hours ago
    Photo: Rocks balancing on driftwood, sea in background.
    AIMarkets
    Leveraged stock bets are ‘very concentrated in the AI ecosystem,’ Goldman Sachs warns
    By Jim EdwardsJuly 1, 2026
    17 hours ago

    Most Popular

    As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
    Big Tech
    As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
    By Marco Quiroz-GutierrezJuly 1, 2026
    20 hours ago
    MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
    Success
    MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
    By Sydney LakeJune 25, 2026
    7 days ago
    The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
    Newsletters
    The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
    By Diane BradyJuly 1, 2026
    18 hours ago
    Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
    Success
    Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
    By Preston ForeJune 27, 2026
    5 days ago
    Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
    Success
    Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
    By Sydney LakeJune 29, 2026
    2 days ago
    Current price of oil as of July 1, 2026
    Personal Finance
    Current price of oil as of July 1, 2026
    By Joseph HostetlerJuly 1, 2026
    14 hours ago

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.