• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Trump’s trade war has taken a $700 billion bite out of Apple as people wake up to the reality of how expensive an iPhone will be under the new tariffs

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
April 9, 2025, 7:05 AM ET
Apple CEO Tim Cook (left) and President Donald Trump.
Apple CEO Tim Cook (left) and President Donald Trump.Mandel Ngan—AFP via Getty Images
  • Apple’s market cap has plummeted by $700 billion as its stock takes a beating in the aftermath of Trump’s “liberation day” tariffs. The company is uniquely exposed to Trump’s tariffs on China, as it produces most of its moneymaker iPhones in the country. If CEO Tim Cook can’t secure tariff exemptions for the company, as he did during the first Trump administration, the blow could be “a complete disaster,” according to Wedbush Securities analysts.

Apple’s market cap has collapsed by $700 billion in the days following Trump’s “liberation day” as investors realized just how much new tariffs will hit the tech giant’s biggest moneymaker.

Recommended Video

In the three days after Trump announced new eye-popping tariffs on U.S. trading partners, Apple stock plummeted 19%, making it the worst drop over the same period since 2001. Since April 2, Apple’s stock rout has chipped away about $700 billion from its market cap, dropping it to $2.6 trillion as of Monday from about $3.3 trillion last week. From $223 per share last week, Apple’s share price, as of Tuesday, had fallen to $175, and was down 3% in afternoon trading.

The stock rout comes as analysts warn the company’s biggest moneymaker, the iPhone, is at major risk from President Trump’s mega-tariffs because of its supply chain in Asia. While Apple secured exemptions when Trump instituted tariffs during his first administration, it’s unclear if CEO Tim Cook will be able to secure the same treatment this time.

“The tariff economic Armageddon unleashed by Trump is a complete disaster for Apple given its massive China production exposure,” Wedbush Securities analysts led by Dan Ives wrote in a Sunday note. “In our view, no US tech company is more negatively impacted by these tariffs than Apple with 90% of iPhones produced and assembled in China.”

Despite Trump’s plan to use tariff pressure to bring more manufacturing to the U.S., analysts estimate moving even one-tenth of Apple’s supply chain to the U.S. would cost $30 billion and take three years. If Apple passes increased costs to consumers, the price of an iPhone could skyrocket.

The price of Apple’s cheapest iPhone 16 could jump to $1142 from its announced price tag of $799, Reuters reported, citing analysts at Rosenblatt Securities. The price of an iPhone 16 Pro Max with 1 terabyte of storage could jump from $1,599 to about $2,300, the analysts estimated.

Apple did not immediately respond to Fortune‘s request for comment.

The current tariffs at 32% for Taiwan and 54% for China would be especially “devastating” to Apple and its costs, the analysts wrote. Trump also said Tuesday he would follow through with the additional tariffs of 50% he threatened against China for retaliating against the United States’ initial tariff hikes last week. If instituted at midnight as planned, cumulative tariffs on China would be around 104%.

Apple has diversified its supply chain away from China in recent years, but Wedbush analysts estimate that along with most iPhones, 50% of Mac products and 75% to 80% of iPads are still made in China. 

The tech giant has also shifted production to Vietnam, including about 90% of its wearables like the Apple Watch, according to Evercore ISI. Yet, Apple’s imports to the U.S. from Vietnam will, as of now, also be hit with a 46% tariff.

Apple now produces about 1 in 7 iPhones, or $14 billion worth of the products, in India, Bloomberg reported. Imports from India still face a tariff of 26%.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A chip research center site operations manager stands next to a window overlooking the facility.
EnvironmentData centers
Data centers are so hot, their ‘heat island’ effect is raising temperatures up to 6 miles away and impacting 343 million people worldwide, study finds
By Sasha RogelbergApril 1, 2026
2 hours ago
How AI will make your Shake Shack order even faster
NewslettersCIO Intelligence
How AI will make your Shake Shack order even faster
By John KellApril 1, 2026
2 hours ago
One humanoid robot handing shaking hands with another humanoid robotic hand. One robot on the left is lighter metal colored than the one on the right.
AIAI agents
AI models will secretly scheme to protect other AI models from being shut down, researchers find
By Jeremy KahnApril 1, 2026
2 hours ago
receipts
EconomyFederal Reserve
‘Inflationary surge’: Fed economists warn AI hype is overheating the economy whether or not the technology ever delivers
By Jake AngeloApril 1, 2026
3 hours ago
AI
AIProductivity
AI is saving workers up to an hour a day—but Goldman Sachs says 80% of companies aren’t using it yet
By Nick LichtenbergApril 1, 2026
3 hours ago
Nvidia CEO Jensen Huang
SuccessJobs
Nvidia CEO Jensen Huang’s advice to workers scared of AI: You’re just confusing your job with the tools you use to do it
By Emma BurleighApril 1, 2026
4 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
By Fortune EditorsMarch 31, 2026
1 day ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.