• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
SuccessWealth

Gen Z’s not drowning in buy-now-pay-later debt—yet. But experts warn it’s a luxury lifestyle trap

Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
May 11, 2025, 5:00 AM ET
Gen Zers walking together holding many shopping bags
Gen Z is trading their credit cards for buy now, pay later services—but experts warn it could lead them down a slippery financial slope.Getty Images
Add Fortune on Google for similar content.
  • Some 30 million Gen Zers are cutting up their credit cards and opting for buy now, pay later services to pay for their doom spending habits. And while it can bring flexibility, experts warn it could “trap” some shoppers in a cycle of overspending and impulsive splurging.

Young people’s love for procrastination is finally hitting a new phase: their finances.

Nearly two out of five Gen Zers are refusing to pay for their next luxury bag or McDonald’s delivery order in its entirety upon checkout—and instead opting to use buy now, pay later (BNPL) services to pay in weekly or monthly installments. And for the first time, these services are even overtaking the long-standing popularity of credit cards. 

They’re finding BNPL a more flexible and simple way to stretch purchases across multiple paychecks, without accumulating high-interest debt.

Still, for a generation that struggles with financial literacy—including a love for “doom spending” their way through inflation stressors—experts warn that getting into a habit of using payment plans can be a mask for a dangerous game of overspending.

How buy now, pay later works—and why Gen Z loves it

Forty-four percent of Gen Zers said they used buy now, pay later services last year. That’s the equivalent of around 30 million young people in the U.S.—and Sabrina Rozza is one of them.

The 25-year-old tells Fortune she used Afterpay to finance a $4,000 vacation to the Dominican Republic. She says it was a “great alternative” to a credit card since she was able to make a down payment and then gradually make payments for six months. 

“It definitely helped with the budgeting. And in full transparency, at the time, I wasn’t making enough money to just pay it off on a credit card,” she says. “So it just gave me more of, like, more leniency to afford a vacation that I really wanted to go on.”

Rozza says most of her friends also use BNPL services, though mostly for purchasing clothes. And they are not alone: In today’s economy, half of Gen Z feel like BNPL helps them better manage their finances versus other payment options. They say its predictable financial flexibility and simpler borrowing terms is alluring. 

Gen Z: Read the fine print

Popular services, like Klarna, Affirm, and Afterpay, largely advertise consumers the ability to slice up their purchase via a loan that can be paid back in interest-free payments. 

However, the fine print reveals it is not necessarily always that simple. 

Their “pay in 4” program splits purchases into four interest-free payments paid every two weeks for roughly two months via a loan that’s left off credit reports (though, this could be changing). Depending on the price and merchant, a down payment may be required, and longer payment plans incur interest of up to 36% APR. 

Moreover, missing any payments can incur hefty fees. 

That being said, by and large, customers tend to pay the money back in time to avoid any penalty. According to Afterpay, 98% of purchases do not incur late fees and 95% of installments were paid on time. So, no Gen Z probably aren’t “drowning in debt” as reports have suggested—however, if they’re not careful, they could get in the habit of biting more than they can chew. 

But financial experts aren’t sold on the benefits of BNPL 

With inflation and market uncertainty rocking the economy, it’s no shock that Gen Z are exploring new ways to make their purchases. In fact, this year, 60% of Coachella’s ticket buyers opted for the music festival’s payment plan system—rather than paying entirely upfront, according to Billboard. And while it’s unclear how many purchases would have skipped out had they had to pay entirely upfront, it indicates how popular payment plan systems have become.

“Buy now, pay later encourages people to buy on impulse,” Noah Kerner, the CEO of financial services firm Acorns tells Fortune. “It encourages people to overspend.”

For consumers on the fence about a purchase, being able to postpone the price tag to a later date is enticing; in fact, one study found that shoppers tend to spend 20% more when BNPL is offered. Shoppers who sign up for more than one concurrent BNPL loan can quickly get into complicated financial trouble, especially considering there are now a half dozen popular BNPL companies.

While credit cards have been options for decades and have their own downsides, they do offer built-in guardrails: they report to credit bureaus and often reward users with points or cash back. However, according to Afterpay, 51% of Gen Z say credit cards give them the “ick” and about the same number of young people that could help them better manage their finances as compared to traditional credit. 

Fundamentally, Kerner adds, people should save up for the things they want to purchase because BNPL users can accumulate debt without it impacting their credit score—making overspending easier to ignore. 

“You should never spend more than you make,” adds Allyson Kiel, a private wealth advisor at Synovus Bank. “Credit card debt is a terrible place to be. Interest rates are unbelievable, and if you find yourself in that trap, it can be so hard to get out of. 

“If it’s a want and not a need, you should wait,” Kiel says. 

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Preston Fore
By Preston ForeSuccess Reporter
LinkedIn iconTwitter icon

Preston Fore is a reporter on Fortune's Success team.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Jason Lemkin
Successwork-life balance
This investor won’t back startups unless staff are in the office 6 days a week: ‘Not because I don’t have empathy, because they’re going to fail’
By Preston ForeJuly 2, 2026
1 hour ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
SuccessCareers
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
9 hours ago
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
18 hours ago
U.S. Polo Assn. CEO J. Michael Prince
SuccessThe Promotion Playbook
U.S. Polo Assn. CEO was flat-out told he wasn’t right for a promotion—so he ‘outworked’ anyone else who wanted the job for 6 months straight until they changed their mind
By Orianna Rosa RoyleJuly 1, 2026
1 day ago
Nikesh Arora, chief executive officer at Palo Alto Networks
SuccessJobs
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
1 day ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
24 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.