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Travel & LeisureUnited Airlines Holdings

Caviar at 20,000 feet: United Airlines will be taking business class to the next level

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
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May 13, 2025, 10:52 AM ET
United Airlines is making Business Class more appealing to some flyers.
United Airlines is making Business Class more appealing to some flyers. Nicolas Economou/NurPhoto via Getty Images
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  • United is boosting its international business-class service. Starting in 2027, some flyers will have access to caviar service, pajamas, and noise-cancelling headphones. The luxury will come with a premium price tag, though.

Flying business class on an international flight is getting swankier on United Airlines.

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The carrier is upgrading the perks to passengers in its Polaris Studio suites starting next year, offering caviar, noise-cancelling headphones, and a soft pair of pajamas to lure flyers to buy a ticket.

The new seating will be a part of a refreshed cabin design in Boeing Dreamliner jets. By 2027, United expects to have 30 planes converted.

Each of those will have eight of the Polaris Studios. And if people back in coach thought they were jealous of the people in the front of the plane before, they haven’t seen anything yet.

The studios will be 25% bigger than current Polaris seats (which have more legroom and convert to a lie-flat bed for sleeping. There will, of course, be privacy doors and some will include an extra ottoman (with a seatbelt) for visitors to the passenger.

As you might expect, this sort of luxury comes with a price—and United’s not ready to disclose that yet. Current Polaris seats are a little under four times the cost of an economy ticket, however.

United is the latest carrier to upgrade its business-class seating. Delta currently offers suites with doors as part of its Delta One service on select flights, and American will offer doored suites starting this summer.

Other passengers will see some upgrades as well. United says flyers in Premium Plus seats will have access to privacy dividers and wireless charging pads. And everyone on the planes will be getting bigger seat back screens.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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