• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 15, 2026

1

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 15, 2026
Travel & LeisureAirline industry

Sweden reverses air travel tax, pushing against ‘flight shaming’ wave it created

By
Nino Paoli
Nino Paoli
Former News Fellow
Down Arrow Button Icon
By
Nino Paoli
Nino Paoli
Former News Fellow
Down Arrow Button Icon
July 2, 2025, 6:13 AM ET
Passengers are silhouetted in front of SAS planes as they stand tin the departure hall at Arlanda airport, Stockholm, Sweden, on July 4, 2022 after it became clear that 900 pilots of Scandinavian airline SAS would be taken out on strike.
Since the inception of the tax, Sweden has seen a steady decrease in air traffic, particularly to the country’s rural airports.Photo by -/TT News Agency/TT NYHETSBYRÅN/AFP via Getty Images
  • Sweden reversed its air travel tax policy that aimed to curb carbon emissions in 2018, during a time when “flight shaming” had been popularized by environmental activists like Greta Thunberg. Since its inception, domestic air travel has slumped—but the shift, effective July 1, has aviation industry leaders hopeful for future investments in sustainable technology.

Sweden is abandoning a tax on air travel six years after its introduction as the government looks to boost the country’s commercial aviation industry. 

Recommended Video

The government reversed the 2018 policy, effective July 1, that placed levies on airline tickets, depending on distance flown. The flip flop comes from a country that invented the Swedish term “flygskam,” or flight shame, during a pre-pandemic anti-air travel movement championed by environmental activist Greta Thunberg. Flight shame is a social crusade that discourages air travel because of its significant environmental impact, most notably its contribution to carbon emissions.

Since the inception of the tax, Sweden has seen a steady decrease in air traffic, particularly to the country’s rural airports. In September 2024, a center-right coalition, which depends on the support of far-right Sweden Democrats, presented a 2025 budget proposal that eliminated the tax.

“This will lead to lower prices for travellers and rising demand, boosting the competitiveness of airlines,” Sweden Democrats Member of Parliament Linda Lindberg said in a press conference reported by Reuters last year.

The Guardian reported the move is expected to cut ticket prices from Sweden by 80 kronor ($8.44 USD today) on European flights and 325 kronor ($34.28 USD today) on those outside Europe.

The government-owned airport network Swedavia AB, which operates 10 of Sweden’s busiest airports including ones in Stockholm and Gothenburg, saw a consecutive seven-month downtrend in passengers at their locations from September 2018 to March 2019, Bloomberg reported. A 2019 survey by the World Wildlife Fund found that 23% of Swedes held off from traveling by air in the previous year to reduce their climate impact. That number was up 6% from 2017.

At the same time, train travel passenger numbers jumped to a record 32 million in 2018. A majority of Swedes in 2018 supported the air tax, Stockholm’s newspaper Dagens Nyheter reported.

Since the policy came into effect in 2018, flights landing in Swedish airports dropped by more than 35%, according to aviation data firm Cirium, reported by Bloomberg. Irish airline Ryanair, which advertises cheap ticket fares, withdrew entirely from Sweden’s domestic market last year. 

Now, Swedish policymakers’ move to revive the country’s air travel market has given airlines hope for the future.

“The previous aviation tax did nothing to support the transition to reducing emissions,” International Air Transport Association Area Manager Catrin Mattsson wrote in a LinkedIn post. “With the tax abolished, instead of funds leaving the industry, they can be used for investments in Sustainable Aviation Fuel, new technologies, and innovations needed for the transition to net-zero CO2 emissions.”

“Sustainability remains a priority for Sweden, but the focus is now on reducing emissions rather than discouraging air travel,” Mattsson wrote.

But others don’t see the policy change as good news.

“The removal of the aviation tax is another example of the government’s stupid and counterproductive policies,” Sweden’s Green Party spokesperson told Bloomberg.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Nino PaoliFormer News Fellow

Nino Paoli is a former Dow Jones News Fund news fellow at Fortune.

See full bioRight Arrow Button Icon

Latest in Travel & Leisure

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Travel & Leisure

jensen
Travel & LeisureChina
‘It’s so good’: Jensen Huang enjoys Beijing delicacies on trip with Trump
By The Associated PressMay 15, 2026
1 day ago
Photo: Elevate Jet CEO Greg Raiff
EnergyOil
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
2 days ago
Boeing lost China. Trump—and 500 jets—may be about to win it back
EconomyFinance
Boeing lost China. Trump—and 500 jets—may be about to win it back
By Shawn TullyMay 14, 2026
2 days ago
NC State graduates showed up for a commencement speech. They left with their senior-year loans paid off
North Americastudent loans and debt
NC State graduates showed up for a commencement speech. They left with their senior-year loans paid off
By Sydney LakeMay 13, 2026
3 days ago
Jenn Hyman steps down as CEO of Rent the Runway: ‘I’ve left it all on the field’
Arts & EntertainmentMost Powerful Women
Jenn Hyman steps down as CEO of Rent the Runway: ‘I’ve left it all on the field’
By Emma HinchliffeMay 13, 2026
3 days ago
Mark Carney gestures with his hand as he stands next to Donald Trump in front of a white background.
North Americatourism
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
By Sasha RogelbergMay 12, 2026
4 days ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
3 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
4 days ago
Current price of oil as of May 15, 2026
Personal Finance
Current price of oil as of May 15, 2026
By Joseph HostetlerMay 15, 2026
1 day ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
4 days ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
2 days ago
Debbie Gibson, Geezer Butler of Black Sabbath want you to adopt a beagle rescued from an experimental lab in Wisconsin
North America
Debbie Gibson, Geezer Butler of Black Sabbath want you to adopt a beagle rescued from an experimental lab in Wisconsin
By Scott Bauer and The Associated PressMay 13, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.