• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

EconomyFortune Intelligence

Trump’s tariffs are turning into a ‘mosaic’ that will be ‘idiosyncratic,’ Morgan Stanley says, projecting a $2.7 trillion haul over 10 years

By
Nick Lichtenberg
Nick Lichtenberg
and
Fortune Intelligence
Fortune Intelligence
Down Arrow Button Icon
By
Nick Lichtenberg
Nick Lichtenberg
and
Fortune Intelligence
Fortune Intelligence
Down Arrow Button Icon
July 17, 2025, 1:50 PM ET
Donald Trump
Trump's tariffs are bringing in a lot of cash.Tasos Katopodis/Getty Images

President Donald Trump’s tariffs are taking shape—and they’re taking on a kind of color, too. If you look at the tariffs and assign different colors to each sector they touch, they start to look like a collection of different stones, even stained glass. They’re turning into a “mosaic.” That’s the metaphor used by Monica Guerra, head of US Policy at Morgan Stanley Wealth Management.

Recommended Video

This is because they vary on both a country-by-country and a product-specific basis, even though Trump has ensured they are far-reaching in scope. This makes the overall impact “more idiosyncratic,” Guerra wrote in a research note titled, “Tariff Talk and Dollar Moves.”

For example, Guerra noted 21% of global U.S. imports are exempted, whereas 30% of U.S. imports from the EU, 42% from Vietnam, and 64% from Malaysia are exempt. Then, reciprocal tariffs apply to 50% of goods imported from Japan and 30% from South Korea, and those are impacted by tariffs on autos and auto parts. These tariffs are being applied “piecemeal,” with delayed starts, occasional backtracks, and new deals being struck.

Morgan Stanley
The tariffs are turning into a mosaic.
Morgan Stanley Wealth Management.

Guerra warned of unpredictable impacts across the global economy and projected tariff rates are likely to keep rising and remain elevated, even as the Trump administration weathers questions about their legality. Guerra’s team also made a projection, calculated based off tariff collections over the last three months: The U.S. Treasury could collect as much as $2.7 trillion in tariffs over the next 10 years.

Morgan Stanley
That’s a big jump in tariff revenues.
Morgan Stanley Wealth Management

From blanket tariffs to a more patchwork policy

Since his return to office, President Trump has deployed a complex array of country-specific and product-targeted tariffs. According to Guerra’s analysis, the average effective tariff rate on imports has been around 16% in 2025—five times higher than the 3% average when Trump took office in January.

Though the White House originally attempted sweeping, universal tariffs—including a 10% blanket rate—the policy has grown more piecemeal due to both legal challenges and strategic considerations. While overall tariffs have risen, the effects are far from uniform.

The granular nature of U.S. trade policy under Trump is apparent in the varying exemptions granted to different trading partners. Morgan Stanley noted the sharp departure from the blanket tariffs of previous periods, making the market’s assessment of winners and losers more challenging.

Macroeconomic implications: Dollar weakness and inflation risks

Compounding the uncertainty is a significant weakness in the U.S. dollar, Morgan Stanley noted, which has dropped 10% year-to-date, making imports more expensive for American consumers and companies. Guerra’s team warned the combination of a weaker dollar and rising tariffs could translate directly into higher import prices, fueling inflation and potentially squeezing corporate margins unless costs are passed on to consumers.

While inflation had shown some signs of moderating—helped in part by lower energy prices and inventory build-ups ahead of new tariffs—markets are now pricing in a rebound: Inflation expectations for the next 12 months have climbed to 3.43%, according to zero-coupon swaps, roughly matching the levels seen in April, when Trump announced his tariff plans in more detail as part of “Liberation Day.”

Morgan Stanley
Inflation expectations have crept back up since April.
Morgan Stanley Wealth Management

Revenues rise—but at what cost?

Behind the policy maneuvering lies a powerful fiscal incentive. Since the onset of Trump’s latest round of reciprocal and universal tariffs this spring, monthly tariff revenues have soared to an average of $22.3 billion—an all-time high compared to the typical $5 billion per month average for the previous five years. This is the average related to the $2.7 trillion projection, but strategists caution tariff rates and compliance remain highly dynamic and unpredictable, making any long-term projection subject to “considerable uncertainty.”

As the U.S. doubles down on tariffs while navigating currency volatility, the effects will be anything but homogeneous. The technology sector, uniquely positioned with nearly 58% foreign revenue exposure, could stand to benefit from dollar weakness, even as other sectors face margin pressure from rising costs. Meanwhile, small and mid-sized firms, as well as those reliant on complex global supply chains, may struggle with operational and pricing challenges that are still rippling through the economy.

Morgan Stanley said the current environment is “particularly fluid and dynamic” as legal and political battles over trade continue to play out. As Trump’s tariff regime grows more intricate, markets, businesses, and consumers alike are bracing for an era of heightened unpredictability—and potentially, record-shattering government revenue, paid for by American consumers through higher tariffs.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

The CEO-in-Chief speaks. Fortune sits down with President Trump on tariffs, the Intel stake, Boeing's record orders, and what the markets should expect next. Read the interview
About the Authors
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
Fortune Intelligence
By Fortune Intelligence

Fortune Intelligence uses generative AI to help with an initial draft, thereby bringing you breaking business news faster while maintaining our high standards of accuracy and quality. These stories are edited by Fortune's senior business editors to verify the accuracy of the information before publishing.

See full bioRight Arrow Button Icon

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

College graduates sitting at commencement yell.
AIEducation
College students are booing commencement speakers celebrating AI, but the wave of hate hasn’t stopped them from using it to cheat on their exams
By Sasha RogelbergMay 19, 2026
7 hours ago
Environmental advocates and progressive lawmakers hold a rally in support of legislation that would put a moratorium on new data centers in the state on Wednesday, May 13, 2026, at the Capitol in Albany, N.Y.
AIData centers
Americans’ AI hate wave might just be gathering steam: Data centers could hike power costs in some states over 50% by 2030
By Tristan BoveMay 19, 2026
8 hours ago
Kevin Warsh, U.S. President Donald Trump's nominee for Chair of the Federal Reserve, is sworn in to testify during his Senate Committee on Banking, Housing, and Urban Affairs confirmation hearing in the Dirksen Senate Office Building on April 21, 2026 in Washington, DC.
EconomyFinance
Forget tariffs and the Iran oil shock—a top economist says the Fed is blind to the real inflation threat
By Shawn TullyMay 19, 2026
8 hours ago
Billionaire space founder says he can tell if you’ll stay stuck in the middle class by a simple kids marshmallow test
SuccessBillionaires
Billionaire space founder says he can tell if you’ll stay stuck in the middle class by a simple kids marshmallow test
By Orianna Rosa RoyleMay 19, 2026
8 hours ago
Interior view of the New York Stock Exchange
Economyinvestors
New York Fed warns about $69 trillion foreign investment ‘burden’ on U.S. economy
By Tristan BoveMay 18, 2026
19 hours ago
President Donald Trump speaks to the media aboard Air Force One on May 15, 2026.
EconomyDonald Trump
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense and gold
By Eva RoytburgMay 18, 2026
20 hours ago

Most Popular

While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense and gold
Economy
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense and gold
By Eva RoytburgMay 18, 2026
20 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
7 days ago
Current price of oil as of May 18, 2026
Personal Finance
Current price of oil as of May 18, 2026
By Joseph HostetlerMay 18, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
1 day ago
EXCLUSIVE: An hour in the Oval Office with the CEO-in-Chief, President Trump
Politics
EXCLUSIVE: An hour in the Oval Office with the CEO-in-Chief, President Trump
By Alyson ShontellMay 18, 2026
1 day ago
Current price of silver as of Monday, May 18, 2026
Personal Finance
Current price of silver as of Monday, May 18, 2026
By Joseph HostetlerMay 18, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.