• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Workplace CultureFortune Intelligence

Gen Z says they’re into ‘conscious unbossing.’ Something else is actually playing out in the workplace, Glassdoor says

Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
July 29, 2025, 6:05 AM ET
A group of Gen Z workers
Halfpoint Images—Getty Images
Add Fortune on Google for similar content.

Mark Zuckerberg’s remark about 2023 being a “year of efficiency” looks like it’s turning into a decade of something else. The trend toward eliminating middle management has only accelerated (potentially because of AI’s disruptive effect on the labor market, but potentially cost cutting by another name), culminating in a brutal 2025 for middle managers so far. By one count, 80,000 jobs have been cut in the tech space, with Microsoft alone responsible for 15,000 and counting. Some had dubbed this the “great flattening,” and it’s certainly a bruising welcome to millennials, who make up the majority of managers for the first time ever.

Gen Z has reportedly looked at this situation and responded in a manner befitting the viral corporate scandal of the summer, surrounding Coldplay, an obscure IT firm called Astronomer, and a canny bit of public relations firefighting involving Gwyneth Paltrow. Of course, Paltrow and Coldplay singer Chris Martin introduced the world to their type of “conscious uncoupling,” and Gen Z’s response to management has been “conscious unbossing.”

There’s just one problem with this narrative. Gen Z is just entering the age—late twenties for the oldest of the cohort—when they could become managers themselves, and the paper trail is slim. Daniel Zhao, lead economist for Glassdoor, told Fortune Intelligence that “you don’t really see any evidence” of conscious unbossing in his firm’s semiannual Worklife Trends report.

Gen Z will actually account for one in 10 managers in 2025, which Zhao notes is a similar trajectory to past generations. “Gen Z is entering management at the same rates that millennials and other generations did” in recent decades, he said. In other words, Gen Zers may say they’re consciously unbossing, but they seem just as into managerial monogamy, so to speak, as any other generation that came before them.

The Gen Z perspective

Born between 1997 and 2012, Gen Z entered the workforce during unprecedented times—marked by economic uncertainty, global pandemics, social upheaval, and a rapidly digitalizing world. These challenges shaped Gen Z’s attitudes toward work in profound ways that researchers are still coming to understand. For instance, EY’s Generational Dynamics team commissioned a massive global survey to understand Gen Z, and they found the “pragmatic generation” approaches most situations, especially traditional life milestones like career and salary, with a sort of “reasoned skepticism.”

In survey data, Gen Z indicates it prioritizes purpose over promotion, freedom and flexibility, and personal well-being. Over half of Gen Z workers—52% in one study—say they don’t want to pursue middle management roles at all, with 16% refusing any role that puts them in charge of others.

The economy has evolved in a way to shove Gen Z—and all workers—into different ways of working. The rise of the gig economy, side hustles, and project-based work means there are many ways to achieve career satisfaction and financial stability without ever becoming a “boss” in the traditional sense. Other leadership writers theorize Gen Z craves authentic, transparent workplaces where leadership roles are earned through proven influence, not simply tenure or politics. They prefer mentors and facilitators over authoritarian managers.

More okay with authority than you might think

Despite the “unbossing” rhetoric, Glassdoor’s Zhao finds Gen Z is achieving managerial status right on schedule. In fact, he added Gen Z is likely to surpass baby boomers in management ranks by late 2025 or 2026 if current trends continue.

Zhao notes climbing into management remains one of the most effective shortcuts to boosting pay and accelerating career growth. In 2025, workers transitioning from individual contributor roles to management positions saw an average salary increase of 11%—significantly higher than the 7% raise secured by peers who remained individual contributors. For all the talk about dismantling hierarchies, Gen Z seems to be voting with their feet, understanding that material benefits are associated with management.

Chart showing increase in salary for managers

The reality on the ground

So what happens when the “conscious unbossing” generation becomes the boss? That’s where the narrative runs into headwinds. While employees overwhelmingly say “emotional intelligence” is a requirement from their managers, Zhao’s data—and collection of anecdotal evidence—shows that employees’ lived experiences are less transformational.

Simply put, burnout is surging: Mentions of burnout in workplace reviews spiked 73% year over year as of May 2025. And access to benefits that could reduce burnout, such as flexible scheduling or mental health care, has stagnated or even declined this year; for example, access to reduced or flexible hours fell 2.2% year over year, and work from home by 1.7%. Still, since 2019, the work-from-home benefits are up a whopping 20.4% and mental health by 17.9%.

Chart showing access to benefits to reduce burnout

Zhao notes these support systems aren’t expanding at the rate workers might hope, even as the overall focus on holistic well-being supposedly increases. Instead, companies are more likely to be investing in benefits like health savings accounts or fertility assistance—positive, but perhaps less directly tied to the emotional facets of work that Gen Z managers are assumed to advocate for. Zhao told Fortune Intelligence in an interview that he’s surprised in some sense that “things haven’t necessarily deteriorated” for workers since January, but they “still don’t feel like they’re in a great situation.” At least things don’t seem to have gotten worse, he added.

‘Unbossing,’ or adapting?

The data paints a complex picture. Gen Z is making undeniable inroads into management and is perceived as being poised to prioritize well-being and flexibility. However, the pace of real change on issues like workplace flexibility and burnout remains slow. In practice, rising managers of all generations—including Gen Z—face inherited constraints: economic uncertainty, budget pressures, and the inertia of long-standing workplace norms.

The upshot? Gen Z may want to “unboss” the workplace, but the traditional levers of career advancement remain intact. “Management is not for everybody, and that’s okay,” Zhao said about what his data shows, “but it is still seen as the best path for climbing the career ladder.” For better or worse.

Are you a Gen Zer who has chosen “conscious unbossing,” or have you become a manager yourself? Fortune would love to hear from you: Get in touch at nick.lichtenberg@consultant.fortune.com. 

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Workplace Culture

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Workplace Culture

U.S. Polo Assn. CEO J. Michael Prince
SuccessThe Promotion Playbook
U.S. Polo Assn. CEO was told he wasn’t right for a promotion—so he ‘outworked’ anyone else who wanted the job for 6 months straight
By Orianna Rosa RoyleJuly 1, 2026
13 hours ago
Nikesh Arora, chief executive officer at Palo Alto Networks
SuccessJobs
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
14 hours ago
DHL plane being refuelled at airport by man in high-vis jacket
EuropeAviation
The Iran conflict saw jet fuel prices soar—when you use 1.88 million tonnes a year, how you respond really matters (just ask DHL)
By Sam ForsdickJuly 1, 2026
16 hours ago
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big TechNvidia
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
22 hours ago
Young worker at desk
SuccessGen Z
Remote-first fintech giant Revolut is making the office compulsory for new Gen Z grads—and they’ll earn flexibility like their peers after one year
By Emma BurleighJune 30, 2026
2 days ago
Henry Kravis
SuccessCareers
KKR cofounder once impressed Roy Disney with a habit most analysts skipped—it turned a 1-hour meeting into all-day mentorship: ‘I thought I’d died and gone to heaven’
By Preston ForeJune 30, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
22 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
20 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
16 hours ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.