• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Successchief executive officer (CEO)

Brooks CEO Dan Sheridan says the top job drives him ‘nuts’ 20% of the time—but one mindset mantra keeps him sane

Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
August 19, 2025, 11:10 AM ET
Dan Sheridan gestures while sitting in a chair at Fortune's COO summit.
Like Amazon CEO Andy Jassy, keeping a positive attitude helps Brooks Running CEO Dan Sheridan stay motivated toward success.Kristy Walker/Fortune
Add Fortune on Google for similar content.
  • As a CEO working under billionaire Warren Buffett, Brooks Running CEO Dan Sheridan admits that being a leader is 80% love and 20% frustration. Even though some days are rougher than others, he admits that the key to success is keeping a winning attitude—and it may be paying off as the billion-dollar brand has grown revenue by nearly 20% year-over-year. A focus on mindset is something other top leaders, the likes of Amazon’s Andy Jassy and Cisco’s Sarah Walker, agree is valuable.

AI may be coming for the C-suite, but Gen Z isn’t scared—they’re inspired. While some executives fret that the rise of AI could make CEOs obsolete, 38% of young workers say they’re more ready than ever to take the top job, nearly double the rate of Gen X, per McKinsey.

Recommended Video

And while the job may come with a corner office and a cushy salary, the CEO of the shoe company Brooks Running, Dan Sheridan, has a message for aspiring Gen Z corporate leaders: the job isn’t so glamorous all the time.

“Brooks isn’t perfect—no organization is,” Sheridan told Fortune’s Leadership Next podcast last month. “We’ve got our warts and bruises and things like that…. 80% of the time I love what I’m doing.”

The CEO admits that for around 20% of the time, his job is filled with “things that drive you nuts and things you can’t solve.”

As a company owned by billionaire Warren Buffett’s Berkshire Hathaway, the pressure for Sheridan to have his company succeed is high. The pressure is on and sometimes rough days make him want to give up. However, he says the most important thing he can do as a leader is keep a cool head, reevaluate, and move on.

“I just think as leaders, you have to be optimistic. You have to have a winning attitude,” Sheridan said.

“Otherwise, no one’s going to follow you. Your customers aren’t going to follow you. Your employees aren’t going to follow you, and your owners are probably going to scratch their head and say, what’s going on here?”

The power of a positive attitude

While Sheridan reveals that striking the right balance between optimism and realism is difficult, he says it’s mission-critical for leaders.

“One of the things that I think a lot about in my role is keeping my head above the clouds to see the future—but staying grounded enough in the dirt and the mud to know what’s going on,” he added.

He’s not the first to shout out about the importance of positivity: Other business leaders say it’s the very trait that can help aspiring executives stand out from the crowd. 

The head of Cisco U.K. Sarah Walker calls attitude the No. 1 green-flag trait she looks out for in hiring and promotions—far outweighing what may be on your resume.

“You cannot teach positive attitudes and engagement and energy,” she told Fortune.

Amazon CEO Andy Jassy has even admitted that “an embarrassing amount of how well you do, particularly in your twenties, has to do with attitude.”

Even Microsoft’s CEO Satya Nadella has said that he is a believer in having a mindset focused on personal growth because “if you take two people, one of them is a learn-it-all and the other one is a know-it-all, the learn-it-all will always trump the know-it-all in the long run, even if they start with less innate capability.”

Leaders who have climbed—instead of hopping—the corporate ladder

Sheridan was named CEO of Brooks in April 2024, and has since led the company to rapid growth. Its second-quarter numbers, released last week, announced a 19% year-over-year global revenue increase.

But this moment has been one that’s 27 years in the making for Sheridan; in fact, this is the only company he’s called home for his entire career, starting in 1998 when he began his journey in account sales and marketing.

Over the years, Sheridan rose in the ranks by riding the promotion train every two to three years before becoming COO in 2019—and soon after landing the top job. 

But he’s not alone in his success being tied to staying grounded at one company, instead of Gen Z’s preferred method of job hopping.

The CEO at fellow running shoe company Nike, Elliot Hill, climbed up the ladder for over 30 years—from apparel sales intern to head honcho. General Motors CEO Mary Barra and Walmart CEO Doug McMillon have similar stories of working their way up from making just a few dollars an hour all the way to up to the best corner office at the same company.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Preston Fore
By Preston ForeSuccess Reporter
LinkedIn iconTwitter icon

Preston Fore is a reporter on Fortune's Success team.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
3 hours ago
U.S. Polo Assn. CEO J. Michael Prince
SuccessThe Promotion Playbook
U.S. Polo Assn. CEO was told he wasn’t right for a promotion—so he ‘outworked’ anyone else who wanted the job for 6 months straight
By Orianna Rosa RoyleJuly 1, 2026
10 hours ago
Nikesh Arora, chief executive officer at Palo Alto Networks
SuccessJobs
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
11 hours ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
15 hours ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
15 hours ago
Photo: Rocks balancing on driftwood, sea in background.
AIMarkets
Leveraged stock bets are ‘very concentrated in the AI ecosystem,’ Goldman Sachs warns
By Jim EdwardsJuly 1, 2026
16 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
18 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
16 hours ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.