• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Big TechDonald Trump

The U.S. will now actually control TikTok’s algorithm, JD Vance says

By
Eva Roytburg
Eva Roytburg
Fellow, News
Down Arrow Button Icon
By
Eva Roytburg
Eva Roytburg
Fellow, News
Down Arrow Button Icon
September 25, 2025, 6:19 PM ET
US President Donald Trump shows an executive order about Tiktok he signed in the Oval Office of the White House in Washington, DC, on September 25, 2025.
President Donald Trump shows an executive order on TikTok signed in the Oval Office of the White House, on Sept. 25, 2025.SAUL LOEB—AFP/Getty Images

President Donald Trump on Thursday afternoon signed an executive order clearing the way for a deal to put TikTok in U.S. hands, with some of his closest billionaire allies poised to take the reins.

Recommended Video

“This is going to be American-operated all the way,” Trump said during the signing, adding that the agreement had been green-lit by Chinese President Xi Jinping. “I have great respect for President Xi, and I very much appreciate that he approved the deal, because to get it done properly, we really needed the support of China and the approval of China.”

Who’s in the deal

The ownership structure is still being finalized, but Trump revealed that Oracle and its cofounder Larry Ellison would play a “big” role in managing the app, given that Oracle already stores much of TikTok’s U.S.-based data on its servers. Ellison has been an ally of the president, raising millions for his campaign and advising him during the COVID-19 pandemic.

Trump added that conservative media mogul Rupert Murdoch, the owner of Fox Corp.—which runs Fox News—would be an investor, and computer billionaire Michael Dell would sit on the board. He hinted that three more “blue-chip” backers were also part of the group, but did not announce who they were.

For Rupert and Lachlan Murdoch a stake in TikTok could provide a way to reach younger audiences beyond traditional TV and print, where the family’s News Corp. empire dominates—and perhaps redeem their disastrous MySpace purchase nearly 20 years ago. The terms of Fox’s role remain unclear, but a TikTok tie-in would join minority stakes the Murdochs already hold in betting companies Flutter and FanDuel, and further cement Lachlan’s control of the empire after a recent family trust restructuring ensured his succession as Rupert’s heir.

Vice President JD Vance asserted that the agreement gives Americans authority over TikTok’s prized algorithm; the system that dictates what over 170 million U.S. users see on their feeds. Speaking as the president signed the executive order in the Oval Office, Vance pegged TikTok’s worth at $14 billion—significantly below earlier estimates that placed TikTok’s U.S. assets as high as $100 billion depending on algorithm access.

“This deal will allow for the U.S. to control the app’s algorithm,” he said. “It’s actually going to be American-operated all the way.”

For Trump, the signing was about more than national security—he linked it to his broader trade agenda, boasting about tariffs and their windfall.

Still, concerns are surfacing about what it means for Trump allies to control a platform with such influence over American political discourse.

Trump himself joked about algorithmic favoritism: “I always like MAGA-related. If I could make it 100% MAGA, I would, but it’s not going to work out that way, unfortunately. No, everyone’s going to be treated fairly. Every group, every philosophy, every policy will be treated very fairly.”

Vance also stressed that business would drive the app’s content decisions: “We want the business to make decisions about content based on the interest of the business and based on the interest of the users, and that’s what we think will happen.”

The signing also lays the groundwork for Trump’s first in-person meeting with Xi since returning to office. The two leaders are expected to discuss the deal further at the upcoming APEC Summit in South Korea.

TikTok did not immediately respond to a request for comment.

In 2001, Fortune first convened “The Smartest People We Know,” bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
By Eva RoytburgFellow, News
Instagram iconLinkedIn icon

Eva covers macroeconomics, market-moving news, and the forces shaping the global economy.

See full bioRight Arrow Button Icon

Latest in Big Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Big Tech

gary
Commentaryregulation
The biggest mistake CEOs make with AI has nothing to do with the technology
By Gary ShapiroApril 1, 2026
20 minutes ago
gurley
Big TechBook Excerpt
Silicon Valley titan Bill Gurley: why your zip code could be the most underrated career decision you’ll ever make
By Bill GurleyApril 1, 2026
30 minutes ago
Late Apple cofounder Steve Jobs
SuccessCareers
Steve Jobs sold his Volkswagen to raise $1,300 for Apple’s first computer. He became a millionaire just two years later at 23
By Emma BurleighApril 1, 2026
3 hours ago
Steve Jobs behind a Nemo sign
SuccessBillionaires
Steve Jobs didn’t actually become a billionaire thanks to leading Apple—but rather from his work with a film company he bought off George Lucas
By Preston ForeApril 1, 2026
3 hours ago
Photo of Warren Buffett (left) with Bill Gates (right)
North AmericaBillionaires
Warren Buffett says he stopped talking to Bill Gates over Epstein—and worries he could be called as a witness
By Marco Quiroz-GutierrezMarch 31, 2026
20 hours ago
marc andreessen
AILayoffs
Marc Andreessen says AI layoffs are a farce: Companies are 75% overstaffed, and AI is the ‘silver bullet excuse’ to clean house
By Jake AngeloMarch 31, 2026
22 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
By Fortune EditorsMarch 31, 2026
23 hours ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
22 hours ago
The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
Politics
The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
By Fortune EditorsMarch 31, 2026
1 day ago
A CEO trying to reindustrialize America says blue-collar pay is headed for 'massive hyperinflation' and kids should skip college to become welders
Success
A CEO trying to reindustrialize America says blue-collar pay is headed for 'massive hyperinflation' and kids should skip college to become welders
By Fortune EditorsMarch 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.