But after a weekend update to the social media platform X, it’s now clear that the owners of these accounts, and many others, are located in regions such as South Asia, Africa and Eastern Europe.

Elon Musk’s X unveiled a feature Saturday that lets users see where an account is based. Online sleuths and experts quickly found that many popular accounts posting in support of the MAGA movement to thousands or hundreds of thousands of followers, are based outside the United States — raising concerns about foreign influence on U.S. politics.

Researchers at NewsGuard, a firm that tracks online misinformation, identified several popular accounts — purportedly run by Americans interested in politics – that instead were based in Eastern Europe, Asia or Africa.

The accounts were leading disseminators of some misleading and polarizing claims about U.S. politics, including ones that said Democrats bribed the moderators of a 2024 presidential debate.

What is the location feature?

Nikita Bier, X’s head of product, announced Saturday that the social media platform is rolling out an “About This Account” tool, which lets users see the country or region where an account is based. To find an account’s location, tap or click the signup date displayed on the profile.

“This is an important first step to securing the integrity of the global town square. We plan to provide many more ways for users to verify the authenticity of the content they see on X,” Bier wrote.

In countries with punitive speech restrictions, a privacy tool on X lets account holders only show their region rather than a specific country. So instead of India, for instance, an account can say it is based in South Asia.

Bier said Sunday that after an update to the tool, it would 99.99% accurate, though this could not be independently verified. Accounts, for instance, can use a virtual private network, or VPN, to mask their true location. On some accounts, there’s a notice saying the location data may not be accurate, either because the account uses a VPN or because some internet providers use proxies automatically, without action by the user.

Which accounts are causing controversy?

Some of the accounts supported slain conservative activist Charlie Kirk as well as President Donald Trump’s children. Many of the accounts were adorned with U.S. flags or made comments suggesting they were American. An account called “@BarronTNews_,” for instance, is shown as being located in “Eastern Europe (Non-EU),” even though the display location on its profile says “Mar A Lago.” The account, which has more than 580,000 followers, posted on Tuesday that “This is a FAN account, 100 % independent, run by one guy who loves this country and supports President Trump with everything I’ve got.”

NewsGuard also found evidence that some X users are spreading misinformation about the location feature itself, incorrectly accusing some accounts of being operated from abroad when they’re actually used by Americans. Investigators found several instances where one user created fake screenshots that appear to suggest an account was created overseas.

It’s not always clear what the motives of the accounts. While some may be state actors, it’s likely that many are financially motivated, posting commentary, memes and videos to draw engagement.

Users were divided over the new ability to see an account’s location information, with some questioning whether it went too far.

“Isn’t this kind of an invasion of privacy?” One X user wrote. “No one needs to see this info.”

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Associated Press Writer David Klepper contributed to this story.