• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Investinggold prices

Why gold went through the roof this year—and why its price may have been raised permanently

Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
Down Arrow Button Icon
Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
Down Arrow Button Icon
December 24, 2025, 7:40 AM ET
Photo of gold bars.
Christopher Furlong—Getty Images

The S&P 500 closed up 0.46% yesterday to hit a new record of 6,909.79. The index is now up 17.48% for the year. With only the quiet Christmas week left before the end of 2025, it’s likely that investors will mark this down in their spreadsheets as a very good year.

Unless, of course, they have a friend who bought gold at the beginning of 2025.

The price of gold is up an astonishing 71% year to date, and is currently hovering around $4,514 per troy ounce. That friend is now laughing at you, foolish stock investor, for wasting your money on trivialities like the Magnificent Seven.

Recommended Video

There’s a hackneyed narrative explaining why gold went up: We had a volatile year with President Trump’s tariffs disrupting global trade; Russia’s ongoing invasion of Ukraine; concern about a bubble in AI-related tech stocks; Bitcoin went nowhere this year (it’s down 7%); inflation is trending up; and gold is the safe-haven investment for nervous investors who want a hedge against pretty much all of that. 

In fact, that is only partially true, according to newish research from Claude Erb and Campbell Harvey of the Fuqua School of Business at Duke University. The reality, they say, is that the introduction in 2004 of gold exchange-traded funds—which make buying gold as easy as buying stocks—has permanently pushed up the price of gold.

“Total North American gold ETFs have almost $200 billion, and ETFs outside the U.S. account for another $175 billion in gold,” they said in an October 2025 research paper.

This chart shows the apparent effect on the price of gold following the introduction of gold ETFs. The chart shows the “real” price of gold, which adjusts its price for inflation:

The more recent introduction of tokenized gold stablecoins—crypto tokens backed by gold reserves and thus pegged to the price of gold, which can be “staked” or locked up as investments in other risk assets like bonds—is likely to push the price up further, they say.

But don’t get too excited.

Gold isn’t actually a great hedge against inflation over the long run, Erb and Harvey argue. The price of gold has high volatility, whereas inflation is a low-volatility phenomenon. Gold investors can spend years losing money if they are trying to beat inflation:

And then there’s the performance of gold generally, in nominal dollars, versus stocks. This chart shows the price of gold over the past 40 years. Note that gold can spend years and years in long-term price declines:

And here is the Comex continuous contract for gold versus the S&P 500 index over the past 20 years.

Clearly, the winner ain’t gold:

So has gold peaked? No one knows, obviously. But it is interesting that investment banks like Société Générale, Morgan Stanley, and Mitsui have all expanded their precious metal trading teams this year, while other banks are exploring getting back into the “vault” business of storing gold reserves, the Financial Times reports.

Here’s a snapshot of the markets ahead of the opening bell in New York this morning:

  • S&P 500 futures were flat this morning. The last session closed up 0.46% to hit a new record of 6,909.79. 
  • The STOXX Europe 600 was up 0.39% in early trading. 
  • The U.K.’s FTSE 100 was down 0.12% in early trading. 
  • Japan’s Nikkei 225 was down 0.14%. 
  • China’s CSI 300 was up 0.29%. 
  • The South Korea KOSPI was down 0.21%. 
  • India’s Nifty 50 was down 0.14%. 
  • Bitcoin was at $87K.
The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Jim Edwards
By Jim EdwardsExecutive Editor, Global News
LinkedIn iconTwitter icon

Jim Edwards is the executive editor for global news at Fortune. He was previously the editor-in-chief of Business Insider's news division and the founding editor of Business Insider UK. His investigative journalism has changed the law in two U.S. federal districts and two states. The U.S. Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, the ruling on whether lethal injection is cruel or unusual. He also won the Neal award for an investigation of bribes and kickbacks on Madison Avenue.

See full bioRight Arrow Button Icon

Latest in Investing

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Investing

lin bin
North AmericaNFL
Chinese billionaire buys 1% stake in the Miami Dolphins at record $12.5 billion valuation
By The Associated PressApril 1, 2026
2 hours ago
Shayne Coplan sits.
Investingregulation
New top federal enforcer has his sights set on ending insider trading in prediction markets
By Jacqueline MunisApril 1, 2026
5 hours ago
Top CD rates from major banks April 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on April 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerApril 1, 2026
9 hours ago
Current price of Bitcoin for April 1, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for April 1, 2026
By Joseph HostetlerApril 1, 2026
9 hours ago
Current price of Ethereum for April 1, 2026
Personal FinanceEthereum
Current price of Ethereum for April 1, 2026
By Joseph HostetlerApril 1, 2026
9 hours ago
An Athens listing has created the world’s second largest gaming company. Finally, Europe has a No. 2 global player 
EuropeGaming
An Athens listing has created the world’s second largest gaming company. Finally, Europe has a No. 2 global player 
By Kamal AhmedApril 1, 2026
10 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
By Fortune EditorsMarch 31, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.