The voice in the ad, created with permission from the Trump administration, promises an “all new Fannie Mae” and calls the institution the “protector of the American Dream.” The ad comes as the administration is making a big push to show voters it is responding to their concerns about affordability, including in the housing market.

Trump plans to talk about housing at his appearance at the World Economic Forum in Davos, Switzerland, where world leaders and corporate executives meet this week.

This isn’t the first time a member of the Trump family has used AI to replicate their voice, First Lady Melania Trump recently employed AI technology firm Eleven Labs to help voice the audio version of her memoir. It’s not known who cloned President Trump’s voice for the Fannie Mae ad.

The White House did not respond to a request for comment.

Last month, Trump pledged in a prime-time address that he would roll out “some of the most aggressive housing reform plans in American history.”

“For generations, home ownership meant security, independence, and stability,” Trump’s digitized voice says in the one-minute ad aired Sunday. “But today, that dream feels out of reach for too many Americans not because they stopped working hard but because the system stopped working for them.”

Fannie Mae and its counterpart Freddie Mac, which have been under government control since the Great Recession, buy mortgages that meet their risk criteria from banks, which helps provide liquidity for the housing market. The two firms guarantee roughly half of the $13 trillion U.S. home loan market and are a bedrock of the U.S. economy.

The ad says Fannie Mae will work with the banking industry to approve more would-be homebuyers for mortgages.

Trump, Bill Pulte, who leads the Federal Housing Finance Agency, and others have said they want to sell shares of Fannie Mae and Freddie Mac on a major stock exchange but no concrete plans have been set.

Trump and Pulte have also floated extending the 30-year mortgage to 50 years in order to lower monthly payments. Trump appeared to back off the proposal after critics said a longer-term loan would reduce people’s ability to create housing equity and increase their own wealth.

Trump also said on social media earlier this month that he was directing the federal government to buy $200 billion in mortgage bonds, a move he said would help reduce mortgage rates at a time when Americans are anxious about home prices. Trump said Fannie Mae and Freddie Mac have $200 billion in cash that will be used to make the purchase.

Earlier this month, Trump also said he wants to block large institutional investors f rom buying houses, saying that a ban would make it easier for younger families to buy their first homes.

Trump’s permission for the use of AI is interesting given that he has complained about aides in the Biden administration using autopen to apply the former president’s signature to laws, pardons or executive orders. An autopen is a mechanical device that is used to replicate a person’s authentic signature.

However, a report issued by House Republicans does not include any concrete evidence that autopen was used to sign Biden’s name without his knowledge.