• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
EnergyData centers

Middle-class Americans are paying for the data center and AI boom with higher electric bills and even food costs, Goldman Sachs warns

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
February 13, 2026, 7:12 AM ET
A woman on the street holding a carboard sign reading, "We say NO to the data center"
A Michigan resident protests a $7 billion Stargate data center in December 2025.Jim West—UCG/Universal Images Group/Getty Images
Add Fortune on Google for similar content.

Data center deals crested above $61 billion in 2025 as hyperscalers rushed to expand their computational power in the AI race. But middle-class Americans aren’t the only ones footing a chunk of the bill to power these centers. The trickle-down inflation from higher business production costs are likely going to bump up the prices of food, transportation, and even clothing, according to Goldman Sachs analysts—putting already cash-strapped Americans in an even bigger pinch.

Recommended Video

In a note to clients on Wednesday, Goldman Sachs analysts Manuel Abecasis and Hongcen Wei forecasted that consumer electricity inflation would jump 6% from 2026 to 2027 before decelerating to 3% the following year owing to lower natural gas prices. But larger electric bills for businesses like hospitals and restaurants mean more costs being passed down to consumers, Goldman Sachs warned—it’s called inflation. “Higher power prices will also put upward pressure on core inflation by raising business production costs,” Abecasis and Wei wrote.

Electricity prices have already swelled nearly 7% through December 2025, far above the headline 2.9% inflation rate, the bank noted. Moreover, utilities requested a record-high $31 billion in increased rates in 2025, more than twice the rate of 2024, according to data from nonprofit PowerLines.

While an aging grid, extreme weather, and increased natural gas prices have contributed to more than 25 years of ballooning electricity prices, now data centers are  gobbling up resources. And with Alphabet, Microsoft, Meta, and Amazon—considered the four major hyperscalers—projected to spend an eye-watering $700 billion on AI build-outs in 2026, these prices are unlikely to decrease anytime soon. Moreover, the individuals likely to pay for the exorbitant electricity to power these centers are more likely to be small businesses and working and middle-class Americans, analysts indicated.

“The income and spending drags will likely be larger for lower-income households because electricity accounts for a greater share of their spending, as well as for households in areas with higher concentrations of data centers where regional power markets will tighten more,” the note said.

The bank predicts higher electricity prices will boost core inflation by 0.1% in both 2026 and 2027, and by 0.05% in 2028, with the greatest fraction of that uptick coming from medical and food services. New vehicles and clothing will also see higher prices as an indirect result of higher utility bills, according to the note. 

Though the impact may seem small, Goldman Sachs saw a ripple effect on consumer spending and U.S. GDP, with greater electricity prices causing a 0.2% drag on consumer spending growth because of lowered disposable income, and by extension, a 0.1% drag on GDP growth in 2026 to 2027. Goldman Sachs estimated the productivity gains from AI would effectively wipe out any hit to GDP growth related to the effects of greater electricity costs.

How the middle class became burdened with data center expansion 

Customers’ electric bills go up as a result of capital investments in new grid infrastructure and subsequent rate increases, as well as data centers tightening electricity supply. 

Following approval of these contracts, construction begins swiftly, increasing demand for not just electricity, but raw materials and labor. With supply stretched, these resources become more precious, and more expensive, for other businesses in the areas surrounding data center construction, according to Fordham University economics professor Marc Conte.

“The urgency with which they’re trying to engage in this massive expansion, that also is going to be inflationary,” Conte told Fortune, “because they’re willing to pay well above current price to get something done sooner, and so that can trickle down.”

Addressing rising costs associated with data center construction has become a hot-button election issue. On Wednesday, Sens. Josh Hawley and Richard Blumenthal introduced the Guaranteeing Rate Insulation From Data Centers (GRID) Act that would prevent data-center-related price increases from affecting consumers’ utility bills, and prioritize grid access for consumers outside of data centers. Anthropic announced the same day intentions to cover the increases in electricity prices from its data centers, but did not share details on the deals with electricity companies.

Conte likens the rapid data center expansion to a city’s decision to build a new sports stadium. While the payoff potential could be an economic boon, the sacrifices needed to finance the undertaking are not without risk to an area’s millions of residents.

“We’re putting a lot of trust into these companies,” Conte said. “We’re allowing them to do things that they are admitting are going to be incredibly disruptive, with disproportionate burdens falling across [households].”

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Energy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Energy

DHL plane being refuelled at airport by man in high-vis jacket
EuropeAviation
The Iran conflict saw jet fuel prices soar—when you use 1.88 million tonnes a year, how you respond really matters (just ask DHL)
By Sam ForsdickJuly 1, 2026
1 day ago
Current price of oil as of July 1, 2026
Personal FinanceOil
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Russian President Vladimir Putin
EconomyRussia
It started with one viral influencer complaining about Russia’s economy. Now a record 60% of Russians are pessimistic about their country’s outlook
By Tristan BoveJune 30, 2026
2 days ago
Current price of oil as of June 30, 2026
Personal FinanceOil
Current price of oil as of June 30 2026
By Joseph HostetlerJune 30, 2026
2 days ago
vinod
CommentaryData centers
Vinod Khosla: AI’s energy crisis has a fix — and it doesn’t need the grid
By Vinod KhoslaJune 30, 2026
2 days ago
marc
Commentary250 Years of Innovation
The U.S. Army is opening military bases to private billions — here’s why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.