• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessNCAA March Madness

From 12 hours of video games a day to Big Ten Player of the Year: The unlikely rise of Yaxel Lendeborg

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
March 24, 2026, 11:27 AM ET
Yaxel Lendeborg is the Big Ten Player of the Year.
Yaxel Lendeborg is the Big Ten Player of the Year.Getty Images—Michael Reaves

Back in high school, Yaxel Lendeborg wasn’t even on the basketball team (and had even been cut from the middle-school team) and played video games 12-14 hours each day. 

Recommended Video

Now, the Michigan Wolverines Forward is the Big Ten Player of the Year—referred to as “The Dominican LeBron”—and is set to take on the Alabama Crimson Tide in the Sweet 16 on Friday.

His journey from the couch to the court is the kind of story coaches tell recruits to illustrate the success that can come from a single decision. Ahead of his senior year of high school, Lendeborg’s mother, Yissel Raposo, learned her son wasn’t on track to graduate, so she had a heart-to-heart conversation with him that served as a “wake-up call,” she told Hoops HQ in a December 2025 profile of the player. 

It was a decision that largely paid off: Lendeborg’s grades dramatically improved when he enrolled in Camden County College, so much so that he was able to join the varsity basketball team for the final 11 games of his senior season. These were the only 11 high school basketball games Lendeborg ever played.

Right after high school, Lendeborg started working with his mother at a cell-phone accessory warehouse, but felt guilty about not doing more. 

“It kind of hurt being in that space with my mom, seeing how much she’s been doing for us,” the 6-foot, 9-inch, 240-pound player told Hoops HQ. “So it was like, damn, I really messed my life up. And I’m not helping my mom out.”

That’s when everything changed. 

Yaxel Lendeborg’s career timeline

Through the grapevine, coaches at Arizona Western College learned of Lendeborg. Although he wasn’t thrilled to be going, according to Hoops HQ, Lendeborg shipped himself off to Arizona, where he played 78 games in three seasons from 2020 to 2023. There, he was a two-time NJCAA All-American and won the ACCAC Player of the Year award twice. 

In April 2023, Lendeborg transferred to the University of Alabama at Birmingham, where he helped the school earn the 2024 American Conference Tournament Title. He also earned AAC Tournament MVP honors, was named AAC Defensive Player of the Year twice, and helped the school reach the NCAA Tournament, among several other accolades.

Then in April 2025, Lendeborg committed to the University of Michigan, joining what would become the top team in the country under head coach Dusty May. His debut was somewhat injury-limited, but he quickly became Michigan’s star player. He averages 14.7 points, 6.9 rebounds, and 3.2 assists per game, according to ESPN, and led Michigan to a 19-1 Big 10 record (and 33-3 overall), the program’s first regular-season title since 2020-2021. 

This March, he was named Big Ten Player of the Year and helped Michigan earn the No. 1 seed in the Midwest Regional for this year’s March Madness tournament. Now, he’s projected as a first-round NBA draft pick.

A late bloomer who caught fire

Lendeborg’s success story defies the typical blue-chip narrative in basketball recruiting. Typically, recruiters are after a 4- or 5-star player who has been heavily scouted since middle or early high school, appears on national rankings lists, and gets dozens of scholarship offers from top programs before their senior year. 

Instead, Lendeborg, now 23, developed much later than his peers. This meant he had to outwork players with years of structured training—and now he’s competing in what’s widely considered the most physically demanding conference in college basketball. But Michigan basketball coach Dusty May says Lendeborg deserves every ounce of recognition he’s getting.

“I think it’s pretty obvious why he’s player of the year,” May told CBS reporter Tracy Wolfson in early March. “He does everything on the basketball court, and he’s incredibly unselfish while doing it. And he’s just scratching the surface of how good he can be.”

The business of breaking through

Lendeborg’s unlikely rise can serve as a compelling lesson for the business world, too. Talent without focus is just potential. For years, Lendeborg had the innate talent to perform at a high level, but lacked the motivation.

A 2007 study by American academic and psychologist Angela L. Duckworth shows that grit can be just as important in determining success as talent. 

“The achievement of difficult goals entails not only talent, but also the sustained and focused application of talent over time,” she and her co-authors wrote in the study.

So, it wasn’t until Lendeborg committed to “sustained and focused” training that he met his big break, and it’s all paying off. 

Not only has Lendeborg earned numerous accolades in recent years, but his hard work is also paying off. His name, image, and likeness (NIL) valuation is estimated at $2 million, according to On3, ranking him among the top 25 in college sports overall and No. 7 in basketball. 

But Lendeborg also said in a March interview with the Associated Press he had turned down an NIL deal from Kentucky worth $7 million to $9 million dollars to stay with May and the Wolverines. That’s because he was prioritizing his long-term goals over money.

“I was raised without it, and I went my whole life without it,” Lendeborg told the AP. “Anything was going to make me super, super happy at the time.”

“I was thinking long term. What if I mess up my career because I chased the money instead of a future? Another big reason why I went with Dusty was he didn’t talk about money at all,” he continued. “It was all about making me better and helping me achieve my goals.”

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Late Apple cofounder Steve Jobs
SuccessCareers
Steve Jobs sold his Volkswagen to raise $1,300 for Apple’s first computer. He became a millionaire just two years later at 23
By Emma BurleighApril 1, 2026
7 minutes ago
Steve Jobs behind a Nemo sign
SuccessBillionaires
Steve Jobs didn’t actually become a billionaire thanks to leading Apple—but rather from his work with a film company he bought off George Lucas
By Preston ForeApril 1, 2026
13 minutes ago
gen z
CommentaryGen Z
Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity
By Luba KassovaApril 1, 2026
2 hours ago
As AI reshapes the office, the Fortune Best Companies to Work For are doubling down on the most human perks
Magazine100 Best Companies to Work For
As AI reshapes the office, the Fortune Best Companies to Work For are doubling down on the most human perks
By Orianna Rosa RoyleApril 1, 2026
2 hours ago
AI success is a leadership test—and the 100 Best Companies lead the way
Success100 Best Companies to Work For
AI success is a leadership test—and the 100 Best Companies lead the way
By Michael Bush and Great Place To WorkApril 1, 2026
2 hours ago
The more women earn, the more housework they do: inside the paradox a Wharton economist calls ‘an existential problem for men’
SuccessLabor
The more women earn, the more housework they do: inside the paradox a Wharton economist calls ‘an existential problem for men’
By Catherina GioinoApril 1, 2026
3 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
By Fortune EditorsMarch 31, 2026
20 hours ago
The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
Politics
The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
By Fortune EditorsMarch 31, 2026
1 day ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
19 hours ago
A CEO trying to reindustrialize America says blue-collar pay is headed for 'massive hyperinflation' and kids should skip college to become welders
Success
A CEO trying to reindustrialize America says blue-collar pay is headed for 'massive hyperinflation' and kids should skip college to become welders
By Fortune EditorsMarch 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.