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NewslettersCEO Daily

CEOs are lining up behind the $1,000 Trump Accounts for babies

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
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Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
April 7, 2026, 5:44 AM ET
President Donald Trump with Dell CEO Michael Dell at an event on 'Trump Accounts' at the Andrew W. Mellon Auditorium in Washington, DC, on January 28, 2026.
President Donald Trump with Dell CEO Michael Dell at an event on 'Trump Accounts' at the Andrew W. Mellon Auditorium in Washington, DC, on January 28, 2026.Brendan SMIALOWSKI / AFP via Getty Images
  • In today’s CEO Daily: Diane Brady examines why so many companies are eager to contribute to Trump Accounts.
  • The big leadership story: H&R Block’s new CEO on what distinguishes C-suite leaders from middle management.
  • The markets: Mostly up amid reports that the U.S. and Iran are considering a ceasefire.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. The Treasury Department announced yesterday that BNY and Robinhood will build and run the app for Trump’s tax-deferred investing accounts for kids, which is due to launch in July and be seeded with $1,000 of federal money for babies born between 2025 and 2028. While critics say there are better places to deploy that cash, investing early is a time-tested way to build wealth. That may be why companies like Nvidia, JPMorgan Chase, BlackRock, Intel, Citigroup, Chipotle, Delta Air Lines, and Coinbase have pledged to match the Treasury grant for employees’ children. It’s why Dell Technologies CEO Michael Dell and his wife Susan stepped up to donate $6.25 billion to fund the accounts. Amid growing concerns about AI job loss and the wealth gap, should other leaders promote this product, too? A few things to consider:

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A way to promote financial wellness: Saddled with debt, stagnant wages and rising home costs—and tools that enable impulse investing—younger investors gravitate towards risky bets. “We could afford a house at 27 or 28. These kids can’t, so they look to quick‑buck flips, and that’s just not how markets work,” says Bill Capuzzi, CEO of Apex Fintech Solutions, which runs the infrastructure for many investing apps, reaching 41 million consumers. While the typical age for first-time home buyers has risen to 40, Gen Z is saving earlier for retirement. The Trump accounts could show the next generation of parents (and their kids) the power of prudent investing early on. Said Capuzzi: “Take this $1,000, don’t touch it, watch it compound over 18 years and learn how the markets really work.” (With parental contributions, Trump Account holders could have $270,000 by the age of 18.)

A family-friendly signal to talent: Some companies offer scholarships for employees’ children, but that can turn out to be a tax headache or source of resentment. Turns out it’s also not so easy to do a company match on Trump Accounts, which enable employers to deposit up to $2,500 into an account for each employee’s eligible child. Seventy percent of employers polled by Plan Sponsor Council of America last year said they didn’t plan to participate, citing the administrative burden, concerns about favoritism and lack of clarity around implementation. (Some already contribute to state 529 accounts.) BNY CEO Robin Vince signed on in December, praising the accounts as “a head start” for employees’ children. When I asked another leader yesterday about their plans, they waved away the topic, saying “we’re focused on improving what we already have.”

A long-term bet: Four million children have already signed up, according to IRS figures. The Dells plan to put $250 in accounts for 25 million kids, with Michael Dell telling me he hopes it “inspires children to want to learn more about compound interest.” I hope so, too. But any account bearing the name of a sitting president does carry another risk. As US Bank CEO Gunjan Kedia noted when I asked her about it yesterday: “Whether this survives after three years, the next Congress will have a point of view on that.” Indeed. With national debt topping $39 trillion, future presidents may decide to deploy that capital in a different way.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

In conversation with H&R Block’s new CEO

H&R Block's new CEO Curtis Campbell told Fortune that his path to the top had less to do with being the smartest person in the room and more to do with persistence and a driven mindset. He argues that emotions like fear of rejection, intimidation, and self-restraint are what separates people from being “caught in mid-level management and getting to higher levels of the organization.”

Jamie Dimon's annual letter

In his annual shareholder letter, JPMorgan CEO Jamie Dimon said his army of 300,000 employees work best when they are on “small and authorized” teams where they can act like “Navy SEALs or the Army’s Delta Force.” He also reiterated that AI will eventually “reduce the workweek.”

Where AI can automate

Anthropic’s research shows that AI can already do a huge portion of many jobs. The company's top economist told Fortune that vulnerability to the technology isn’t the end of the world.

The markets

S&P 500 futures are up 0.08% this morning. The last session closed up 0.44%. The STOXX Europe 600 was up 0.69% in early trading. The U.K.’s FTSE 100 was up 0.38% in early trading. Japan’s Nikkei 225 was up 0.03%. China’s CSI 300 was flat. Hong Kong’s Hang Seng was down 0.70%. South Korea’s KOSPI was up 0.82%. India’s NIFTY 50 is up 0.28% today. Bitcoin is at $69K.

Around the watercooler

Commentary: America’s CEOs have become reluctant guardians of democracy by Jeffrey Sonnenfeld and Stephen Henriques

‘No one’s raising their hand’: Japan’s labor crisis is making the case for robots taking the jobs that you don’t want by Catherina Gioino

Trump threatens to ‘take out’ all of Iran in one night. From blackout bombs to ‘discombobulators,’ here’s what that could actually mean by Eva Roytburg

AI is cutting 16,000 U.S. jobs a month—and Gen Z is taking the brunt, Goldman Sachs says by Nick Lichtenberg

Massive debt makes the U.S. one of the world’s most vulnerable countries in the energy crisis, market veteran warns by Jason Ma

CEO Daily is curated and edited by Joey Abrams, Claire Zillman and Lee Clifford.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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