• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 15, 2026

1

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 15, 2026
Commentaryclean energy

Clean energy’s winning argument is the one it refuses to make

By
David Crane
David Crane
Down Arrow Button Icon
By
David Crane
David Crane
Down Arrow Button Icon
May 5, 2026, 7:00 AM ET
David Crane is Chief Executive Officer and Chairman of the Board of Generate Capital, an investor, owner, and operator providing reliable and affordable energy and infrastructure solutions. He previously served as Under Secretary for Infrastructure at the U.S. Department of Energy and has served as CEO of five publicly traded energy companies.
crane
David Crane is Chief Executive Officer and Chairman of the Board of Generate Capital.courtesy of Generate Capital

Conventional wisdom holds that the United States can only maintain its economic primacy in the dawning age of artificial intelligence if we build new electricity generation on an unprecedented scale. That obligation to our national competitiveness and security has led to an unfamiliar political battleground — American families’ utility bills. How we satisfy these twin obligations — powering the tsunami of new data centers and holding harmless American electricity consumers from the price impact of powering AI — will define how we energize the country for generations to come. The stakes have been ratcheted up given recent geopolitical events highlighting the deep interconnection and vulnerability of a world still dependent on fossil fuel energy sources.

Recommended Video

Thus, my surprise that the decision of the U.S. government last month to pay a French oil company nearly $1 billion of U.S. taxpayer money NOT to add offshore wind capacity to the American electricity system was met with barely a ripple of consternation in renewable energy circles. The episode raises a pointed question: what happened to the climate movement? For the first time, an effort to energize the country with clean electrons powered by domestic, inexhaustible and free sources of fuel is being stymied by a billion-dollar expenditure of our taxpayer money at the very moment that the country is spending billions of taxpayer dollars to remove a perceived geopolitical risk to the global oil trade.

Twenty years ago, the climate movement looked a lot like me — white, coastal, and well-to-do. We were shocked that compelling science and the consequences to our children and grandchildren didn’t convince everyone to take real and dramatic action. We shrugged off the prospect of higher electricity bills as a result of more costly renewable power as inconsequential. We gave off the impression that we were more concerned with the plight of the polar bear than we were with the everyday financial challenges facing Americans.

We were wrong to do so, and we were slow to learn our lesson. It turned out most Americans were more concerned with minimizing their energy costs so they could put food on their table and keep a roof over their heads. We may have lost the argument but enough incentives remained for the clean energy industry to achieve impressive cost declines that lead to real deployment of resources at scale at a lower cost than any practical fossil fuel alternative. And that cost advantage is before factoring in — in the case of fossil fuels — the direct and indirect cost of extracting, processing and shipping the fuel itself.

Today, we suddenly have a moment to take that progress and double down to create the long-term conditions for a clean power industry in America. Today it will be built on economic necessity and national security and not on achieving a political consensus that seems obvious but remains elusive. Across the country, electricity bills are going up — significantly. And they are hurting real Americans. Now, the price declines across clean energy sources over the last 15 years have made our technologies the foundation for how all Americans can air-condition their way through 100-degree days in March, heat through a polar vortex, and recover from a string of natural disasters that have gone from once a century to once a decade to once a year. All the while, doing so without requiring the American Navy, at stupendous expense and human risk, to blockade the Strait of Hormuz.

We have an obligation to engage farmers, already struggling with changing weather patterns, and now beset by fertilizer scarcity and sky-high diesel prices, in opportunities to leverage the solar and wind benefits of their own land. To remind them of the water and air quality benefits and the passive income opportunities of not just being farmers, but powered landowners. We have an obligation to reach out to swing voters — from suburban moms to union members — to ensure that they fully understand how their bills will be lower and more predictable when served by cheap, reliable renewables that have domestic feedstocks, than fossil fuel infrastructure whose price relies on a painfully complicated global interdependency that can be disrupted at any point. We have an obligation to young adults, already worried about being able to buy their first home, to make clear that energy costs can be a fundamental cost of living that they shouldn’t have to worry about.

The climate movement needs to go from selling itself as a moral obligation to wrapping itself in the practical truth: we’re a better, more affordable way to live life in America in 2026 and beyond. We need to move on from being the survival solution for polar bears to being the affordability solution for American families.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By David Crane
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

liberman
Commentarystart-ups
We watched social media concentrate. The same thing is happening in AI, only at a deeper layer
By David Liberman and Daniil LibermanMay 16, 2026
2 hours ago
olivier
CommentaryAnthropic
I’ve been studying Big Tech for a long time. What just happened with Anthropic and the Pentagon terrifies me
By Olivier SylvainMay 16, 2026
4 hours ago
lawyer
CommentaryLaw
Would you hire the lawyer who just got sanctioned for using AI?
By Alexandra SmythMay 16, 2026
5 hours ago
greg
Personal FinanceAviation
Mamdani’s New York is coming to tax your private jet. Here’s how to prepare
By Greg RaiffMay 16, 2026
7 hours ago
chase
CommentaryCities
San Francisco has $2 trillion in AI wealth and can’t fix its own city. That’s every city’s problem
By Chase GarbarinoMay 15, 2026
1 day ago
lori
Commentarymental health
I run Valvoline Instant Oil Change and work with young people every day. They’re in crisis—and we all have to try to help
By Lori FleesMay 15, 2026
1 day ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
3 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
4 days ago
Current price of oil as of May 15, 2026
Personal Finance
Current price of oil as of May 15, 2026
By Joseph HostetlerMay 15, 2026
1 day ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
4 days ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
2 days ago
Debbie Gibson, Geezer Butler of Black Sabbath want you to adopt a beagle rescued from an experimental lab in Wisconsin
North America
Debbie Gibson, Geezer Butler of Black Sabbath want you to adopt a beagle rescued from an experimental lab in Wisconsin
By Scott Bauer and The Associated PressMay 13, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.