• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Silicon Valley’s ‘player‑coach’ fantasy misses the point of good managers

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
May 7, 2026, 5:59 AM ET
Coinbase CEO Brian Armstrong during the World Economic Forum (WEF) in Davos, Switzerland, on Tuesday, Jan. 20, 2026.
Coinbase CEO Brian Armstrong during the World Economic Forum (WEF) in Davos, Switzerland, on Tuesday, Jan. 20, 2026.Chris Ratcliffe/Bloomberg via Getty Images
  • In today’s CEO Daily: Diane Brady debunks the latest management trend.
  • The big leadership story: Investors aren’t buying Enrique Lores’s new plan for PayPal.
  • The markets: Mixed globally after the S&P 500 touched another new high Wednesday.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. Few things transform a career or a company like an excellent boss. Most of us have had them and we know what it looks like in others. Here are five CEOs who have low turnover and inspire people to do their best work: Marvin Ellison of Lowe’s, Patagonia’s Ryan Gellert, Linda Hubbard of Carhartt, Daniel Lubetzky, founder of Builders and KIND Snacks, and Hamdi Ulukaya of Chobani. I moderated an on-stage discussion with them about purpose-driven leadership at Milken this week and was struck by how their values permeate their organizations and drive growth. We talked about dignity, opportunity, agency, creativity, and creating a shared mission.

Recommended Video

Contrast that with the rhetoric we see around Silicon Valley’s latest push into “player-coaches,” along with its continued vilification and misunderstanding of managers. We saw Coinbase CEO Brian Armstrong telling workers to be more “front footed” as he flattens the organization or Meta’s Mark Zuckerberg saying he needs to cut back people-oriented things to invest more in compute infrastructure. (Shout out to folks like Aaron Levie of Box for trying to “bring reality to the valley.”) Do we need to reimagine work, leadership and how we structure companies in the age of AI? Yes. Should we look to companies like Coinbase and Meta to lead the way? Not necessarily. Here’s why:

Don’t criticize what you can’t understand. Nurturing great managers and creating layers of bureaucracy are two different things. Bayer CEO Bill Anderson understands the difference as he restructures the company. I’m less sure when I see Armstrong of Coinbase, a company that posted a 22% drop in revenue and net loss last quarter, dismiss “pure managers” as people creating layers that slow things down. You know what slows people down? Being misaligned on objectives, diminished, micromanaged, rudderless, disengaged, and isolated—not to mention being stuck in roles where they don’t advance or learn. There are certainly CEOs who are introverts or neurodivergent tinkerers who would rather chat with a robot than a room full of employees. But the best leaders appreciate the importance of leadership at all levels and in all forms across their organization.

Technology changes how, not what. GE’s laborious talent-management system was showing cracks long before Jeff Immelt left as CEO. AI can radically personalize how we mentor and engage employees, build our brands, create our products and delight our customers. We may need fewer managers or maybe AI will free us up to become better managers, roaming around the office like Socrates and Plato. But some fundamental truths don’t change. Managers matter. Earlier this week, I was speaking with Gallup CEO Jon Clifton, who just released a global study of 350,000 employed adults, showing that work enjoyment is strongly linked to wellbeing and longevity. And the key factor determining that enjoyment: how they feel about their boss.

Start at the top. You know who is a pure manager? The CEO. Those who lack the self-awareness or tools to be good managers in that role tend to create environments where people don’t want to work. I’ve met more whistleblowers and disgruntled former employees from Meta over the years than people who say it’s the best place they’ve ever worked. With the escalating war for top talent, maybe those people-oriented things matter after all.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

PayPal stock struggles despite earnings beat

PayPal shares fell roughly 10% following the company's Tuesday earnings, even as it beat revenue and EPS estimates. With the company continuing to cede market share to Apple Pay and rival platforms, new CEO Enrique Lores unveiled plans for the "aggressive adoption of AI" along with other strategic initiatives.

Trump administration considers AI oversight rules

The Trump administration is weighing AI oversight guidelines similar to once-rejected Biden-era policy, according to multiple news reports. The framework would require advanced AI models be evaluated against safety criteria before release.

Goldman Sachs: FOMO is pushing AI investment

Goldman Sachs' head of global equity research, James Covello, argues that the fear of missing out or FOMO is fueling massive AI spending, even when that spending punishes stock prices. "Hyperscalers have prioritized being involved in the AI arms race over their current shareholders," Covello wrote in a report.

The markets

S&P 500 futures are flat this morning. The last session closed up 1.46%. The STOXX Europe 600 was down 0.17% in early trading. The U.K.’s FTSE 100 was down 0.69% in early trading. Japan’s Nikkei 225 was up 5.58%. South Korea’s KOSPI was up 1.43%. China’s CSI 300 was up 0.48%. Hong Kong’s Hang Seng was up 1.57%. India’s NIFTY 50 is flat. Bitcoin was down at $81K.

Around the watercooler

A year after Liberation Day, Trump’s tariffs have done ‘significant damage’ to the U.S. economy, says Moody’s chief economist by Eleanor Pringle

Vornado CEO Steven Roth ‘shocked that our young mayor would pull this stunt’ and says Zohran Mamdani should know better than to target Ken Griffin by Catherina Gioino

It’s always happy hour at the airport bar, but Ryanair’s CEO is calling for a crackdown on 6am tipples: ‘Who needs to be drinking beer at that time?’ by Tristan Bove

Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while ‘hanging out with all the interns’—she quit and raised millions after by Orianna Rosa Royle

CEO Daily is curated and edited by Joseph Abrams, Jason Ma, Claire Zillman, and Lee Clifford.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
LinkedIn icon

Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

President Donald Trump after signing executive orders in the Oval Office of the White House on April 30, 2026 in Washington, D.C. (Photo: Andrew Harnik/Getty Images)
NewslettersFortune Tech
Trump’s AI policies sound oh so familiar
By Andrew NuscaMay 7, 2026
33 minutes ago
Silicon Valley’s ‘player‑coach’ fantasy misses the point of good managers
NewslettersCEO Daily
Silicon Valley’s ‘player‑coach’ fantasy misses the point of good managers
By Diane BradyMay 7, 2026
1 hour ago
New execs to know across Bath & Body Works, the Ms. Foundation, and Atlanta’s new NWSL team
NewslettersMPW Daily
New execs to know across Bath & Body Works, the Ms. Foundation, and Atlanta’s new NWSL team
By Emma HinchliffeMay 6, 2026
17 hours ago
How Wyndham scales AI to improve hospitality at 8,400 hotels
NewslettersCIO Intelligence
How Wyndham scales AI to improve hospitality at 8,400 hotels
By John KellMay 6, 2026
18 hours ago
How Amex CEO Stephen Squeri is winning over younger customers
NewslettersCFO Daily
How Amex CEO Stephen Squeri is winning over younger customers
By Sheryl EstradaMay 6, 2026
23 hours ago
District, founded by three Snapchat alumni, raises a $14.7 million seed round to help independent sellers build community-driven marketplaces
NewslettersTerm Sheet
District, founded by three Snapchat alumni, raises a $14.7 million seed round to help independent sellers build community-driven marketplaces
By Allie GarfinkleMay 6, 2026
24 hours ago

Most Popular

A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
1 day ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
2 days ago
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
2 days ago
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
Success
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
By Orianna Rosa RoyleMay 6, 2026
18 hours ago
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
Economy
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
By Jake AngeloMay 6, 2026
18 hours ago
The IRS may owe COVID-era refunds to tens of millions of taxpayers. Here’s who could qualify
Personal Finance
The IRS may owe COVID-era refunds to tens of millions of taxpayers. Here’s who could qualify
By Sydney LakeMay 6, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.