• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026
C-Suiteprivate equity

‘Excited and terrified’: One of private equity’s top investors built an AI that knows every deal he’s ever done

Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
May 26, 2026, 8:00 AM ET
j
James Brocklebank, Managing Partner, Co-Head of Europe, Advent International.courtesy of Advent International
Add Fortune on Google for similar content.

James Brocklebank has spent nearly three decades making billion-dollar bets on companies most investors would never touch — carve-outs from struggling conglomerates, businesses buried inside bureaucratic giants, deals closed at the height of a pandemic. He has seen complexity and leaned into it. But nothing, he says, compares to what’s coming with artificial intelligence.

Recommended Video

“Excited and terrified in equal measure,” Brocklebank replied flatly when asked what he was most excited about in the world right now. Consider who’s saying this.

Brocklebank is co-chair of Advent International, a global private equity firm that manages roughly $100 billion and has backed some of the most consequential corporate transformations of the past two decades — from Worldpay to Thyssenkrupp Elevator to a portfolio of defense technology companies that include Shield AI and autonomous naval vessel startup Saronic.

Speaking on Goldman Sachs’s Exchanges: Great Investors podcast, he offered a candid window into how a top-tier investment firm is actually deploying AI — not as a marketing talking point, but as a tool already reshaping how deals get done.

The centerpiece: something Advent calls the IC Robot.

“This is an AI that has been trained on all of our investment committee papers over the last 13 years,” Brocklebank explained. “So, it’s ingested everything — all the deals that we’ve shown the committee. And interestingly, it has the perspective on what happened to the deals that we did, but also the deals that we didn’t do.”

Most institutional knowledge in private equity lives inside the heads of senior partners or buried in files no one revisits. Advent has effectively digitized its own intellectual history — its wins, its misses, its assumptions — and turned it into a live analytical layer that interrogates every new deal that comes before the committee.

When a new investment memo lands, the IC Robot reads it, cross-references the assumptions against 13 years of outcomes, and pushes back.

“It can basically say, ‘Oh, I see a margin assumption here that has not been achieved before in this particular type of company,'” Brocklebank said. “It’s not a voting member or anything like that. But it’s extremely powerful in terms of prompting discussion on particular topics.”

It is, in essence, a permanent devil’s advocate — one that never forgets a deal, never gets tired, and has no ego invested in making the numbers work.

‘Working for the AI’

Brocklebank was careful to frame the IC Robot as a prompt, not a decision-maker. But elsewhere in the conversation, he let slip a phrase that may prove more revealing.

“We’re almost moving to a landscape where we’re working for the AI rather than the AI working for us,” he said.

He was speaking with regard to data organization, as the AI will only be as effective as the structure that’s fed into it. Fortune contributor Jeffrey Sonnenfeld, of the Yale School of Management, has written at length about the key importance of data infrastructure.

“It’s also a cultural question,” Brocklebank said, because you need to break down silos in old ways of doing things and get the people on board with doing things in a different way.”

Advent hired a chief data science officer and a chief digital officer “before AI was a thing,” he noted. The firm built its own large language model — dubbed “Advent GPT” — years ago, before graduating to what he describes as a more sophisticated “intelligence engine” that draws on multiple LLMs simultaneously.

On the portfolio side, Advent has dedicated staff embedded in its companies specifically to drive AI transformation — not the “little AI projects bolted on” that Brocklebank dismisses, but a more foundational rethinking of how data is organized and how work gets done.

On hiring, Advent has already shifted what it looks for. “Rather than have a deal team and then a team of data scientists, we want the deal team to be already experienced in data analytics so that they’re natural with it, rather than a separate group,” Brocklebank said.

The human counterweight

What makes Brocklebank’s AI worldview unusual — at least among the finance elite publicly talking about the subject — is his insistence on keeping the human element at the center, precisely because he believes AI will eventually make it scarce.

Asked what advice he gives his sons as they consider careers in finance, he didn’t say learn to code or master financial modeling. He said: “Be human. In a world of AI, I think humanity is very important.”

The best defense against obsolescence, in his view, is emotional intelligence and relationship-building — the things an LLM cannot replicate. “The AI is like a superpower, a cloak of superpower” that will some day “give everyone the opportunity to do amazing things.” The difference, though, remains your core humanity and how well you know and use that, he added.

It’s a philosophy that fits neatly with how Brocklebank has always operated — leaning into complexity, trusting local knowledge, building long-term relationships in markets others find too opaque to navigate. He has applied that approach to Europe’s fragmented regulatory patchwork, to carve-outs in Germany and Spain, to a deal on Thyssenkrupp Elevator underwritten in March 2020 while the world was shutting down.

Now he’s applying the same logic to AI: embrace it earlier and more deeply than your competitors, while betting that the irreducible human advantage — judgment, trust, relationships — will determine who wins in the end.

“Excited and terrified,” he repeated. “In equal measure.”

For this story, Fortune journalists used generative AI as a research tool. An editor verified the accuracy of the information before publishing.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in C-Suite

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in C-Suite

Jason Kidd, COO of Chipotle
SuccessThe Promotion Playbook
Chipotle’s COO takes employees to dinner every week to spot his next leaders—here are the 4 traits he’s seeking
By Emma BurleighJuly 13, 2026
13 hours ago
TIAA’s CEO shares her advice for separating your personal identity from your title
C-SuiteNext to Lead
TIAA’s CEO shares her advice for separating your personal identity from your title
By Ruth UmohJuly 13, 2026
17 hours ago
‘Without our money, people will struggle’: Muangthai Capital’s new CEO Parithad Petampai defends the role of microfinance in Thailand
AsiaThailand
‘Without our money, people will struggle’: Muangthai Capital’s new CEO Parithad Petampai defends the role of microfinance in Thailand
By Angelica AngJuly 13, 2026
21 hours ago
Volkswagen’s CEO suggests ‘more intelligent solutions than closing plants’ amid turnaround effort and touts cost cuts
C-SuiteAutos
Volkswagen’s CEO suggests ‘more intelligent solutions than closing plants’ amid turnaround effort and touts cost cuts
By The Associated PressJuly 12, 2026
2 days ago
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
Big TechTech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezJuly 12, 2026
2 days ago
Manufacturing worker on factory floor
SuccessFlexible work
Fortune 500 Land O’Lakes is letting workers choose what days and times they work—and the flex jobs are getting 25% more applicants than full-time gigs
By Emma BurleighJuly 12, 2026
2 days ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
18 hours ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
18 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
Big Tech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezJuly 12, 2026
2 days ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.