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CommentaryChips

The AI economy could crash on mounting chip costs — and those token costs won’t help

By
Nick Lichtenberg
Nick Lichtenberg
and
Rakesh Kumar
Rakesh Kumar
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By
Nick Lichtenberg
Nick Lichtenberg
and
Rakesh Kumar
Rakesh Kumar
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May 30, 2026, 7:15 AM ET
sam
Sam Altman attends the 12th Breakthrough Prize Ceremony at Barker Hangar on April 18, 2026 in Santa Monica, California. Taylor Hill/FilmMagic

Hardly a week passes without news of another hyperscaler spending billions of dollars on AI chips. A single moderate-to-large data center today uses AI chips costing billions of dollars. A single Nvidia Blackwell GPU in a modern AI chip cluster could cost as much as a new Tesla Model 3. Non-AI chip costs have also risen sharply, with both total spending and unit costs for CPU and memory chips at unprecedented levels. All of this has significant implications for the economy.

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The primary reason chip costs are increasing is excessive demand. Proliferation of AI, the Internet of Things, and electric vehicles has increased the overall demand for chips. In particular, chip demand for AI has exploded, supporting both the training of AI models and their deployment across applications. Historically, AI model quality scaled with the volume of compute used to build it — more chips meant better outputs. But the demand driver now is shifting from training to inference. Goldman Sachs forecasts a 24-fold increase in token consumption by 2030, reaching 120 quadrillion tokens per month, as agentic AI systems replace single-prompt interactions with multi-step tasks that consume orders of magnitude more compute per query. Meanwhile, chips must still be replaced every few years simply to remain cost-competitive, compounding demand pressure from both ends.

The enterprise reality is already arriving. Microsoft recently canceled most of its direct Claude Code licenses after discovering that employee AI usage had grown so large that, in the words of one Nvidia executive, “the cost of compute is far beyond the costs of the employees.” Uber burned through its entire 2026 AI coding tools budget in four months. Gartner has warned that even a 90% drop in inference costs will not produce cheaper enterprise AI — because agentic models require far more tokens per task, and AI providers are unlikely to pass savings through in full. Companies are already paying more for AI productivity than they previously paid for the human labor it was meant to augment.

Unfortunately, chip production cannot keep up with this demand. A new chip factory may cost tens of billions of dollars and take several years to build. Chip manufacturers are conservative about increasing production since they may be left holding the bill if demand crashes in the future.

The gap between chip demand and supply creates a shortage that increases chip prices. Production lines are often shared between AI and non-AI chips. Since AI chips are more lucrative to build and sell, production is often diverted away from non-AI chips, creating a shortage even for those chips and increasing their cost.

Another reason for increasing chip costs is that newer chips cost more to manufacture. They require additional fabrication steps and costlier materials and technologies. Rising inflation and geopolitical and trade tensions compound those pressures further.

Why Should Mounting Chip Costs Matter for the Broader Economy?

Increased chip prices are raising the price of downstream tech, consumer goods, and automotive products, causing inflation — echoing the chip-shortage-driven price surges of the Covid era. High chip prices are also making it hard for startups and small and mid-sized companies to acquire chips and compete in certain tech and consumer goods industries. Reduced competition will negatively impact innovation.

High chip costs are also exacerbating the disadvantages that low- and middle-income countries already face in industries such as AI, data centers, and telecommunications — further increasing global inequality, shrinking markets for goods and services, and worsening social and political tensions that complicate economic and supply chain partnerships with other nations. Gartner’s finding that cheaper tokens won’t translate into cheaper enterprise AI makes this inequity structural, not temporary: the productivity gains of the agentic era will accrue overwhelmingly to organizations already large enough to absorb escalating compute costs.

There are also direct threats to the broader economy from mounting chip costs. AI companies are now responsible for a significant and growing share of overall market capitalization and capital expenditure flows. High chip costs directly impact their profitability and economic health, creating a vulnerability for the economy. To fund their chip spending, AI companies have signed circular deals with each other — cross-investments and capacity commitments between companies like Microsoft, OpenAI, Google, and Anthropic — creating a bubble with potentially catastrophic economic consequences. A large share of chip spending is funded through debt — either direct loans or indirectly through Special Purpose Vehicles and private credit.

Considering that chips depreciate quickly in value before they can be sufficiently monetized, the wheels may fall off quickly if a loan defaults or a lender calls in debt. Since many loans use existing chips as collateral, any default may flood the market with older chips, bringing their value down further in a cascading collapse. Depending on direct or indirect exposure by private creditors and special purpose vehicles to public banks, this may wipe out investors and trigger a broader recession. The token bubble compounds this risk: if enterprise customers begin capping or cutting AI usage — as Microsoft’s own license cancellations suggest is already happening — revenue projections underpinning chip-collateralized debt may prove optimistic precisely when lenders need them most.

What Should Be Done?

First, chip demand must be contained using efficient algorithms, software, and hardware. DeepSeek showed that chip demand can be dramatically reduced through algorithmic innovation — and the enterprise token crisis now emerging makes this efficiency imperative more urgent, not less. Chip production capacity for both AI and non-AI chips should be increased by sharing production costs and risks across the supply chain. The cost of chip production should be decreased through increased use of automation and AI in every stage of the chip supply chain. Existing policy frameworks — including the U.S. CHIPS and Science Act and the EU Chips Act — provide partial foundations, but were designed for a supply crisis, not the dual supply-and-demand spiral now underway. Chip controls and tariffs should carefully weigh their impact on chip costs. Financial regulations must be strengthened to reduce opacity in chip funding and exposure to public assets, limiting potential fallout.

AI is certainly one of the greatest potential economic disruptions of our time. The cost of the very chips that enable it — and the runaway token consumption of the agentic systems built on those chips — may threaten its adoption before the promise is fulfilled. Both must be contained. Before the market does it the hard way.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Authors
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
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Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

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By Rakesh Kumar
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Rakesh Kumar is a Professor and John Bardeen Faculty Scholar in the Electrical and Computer Engineering Department at the University of Illinois at Urbana Champaign with research and teaching interests in chips and computer systems. Several of his research ideas have been recognized as among the most influential in computer systems or have been commercialized in widely used systems.  He has advised or consulted for chip and computer companies, startups, governments, and intelligence and advisory firms. An award-winning researcher and educator, he often writes about issues at the intersection of technology, policy, and society and is often asked to comment on the biggest semiconductor issues of the day. His book Reluctant Technophiles  was one of "GQ's Best Indian Non-fiction Books of 2021". His new book The Chip Age comes out in summer of 2026.

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