At 9 a.m. Eastern Time today, the price of Bitcoin (1 BTC) is $68,269.62. That represents a $1,086.17 decrease from yesterday morning and about a $10,840 loss compared with the price one year ago.
What is Bitcoin?
Bitcoin is the first cryptocurrency ever created and is still the most widely recognized digital coin available today. Its market capitalization sits around $1.33 trillion, far above runner-up Ethereum, which has a market value of roughly $233 billion.
At its core, Bitcoin is a decentralized digital currency. That means it operates on a peer-to-peer network instead of being controlled by a government, bank, or other central authority. It lets you transfer value straight to another person without using a financial middleman.
Many investors are drawn to Bitcoin because they see it as a potential hedge against inflation or simply as a way to add another asset class to their portfolio. Over the past decade, its performance has been massive, often beating the returns of major stock market indices, which helps explain why it has captured so much attention.
However, like other cryptocurrencies, Bitcoin is exposed to extreme volatility and can experience rapid price swings.
Bitcoin price history
Since launching in 2009, Bitcoin’s journey has been anything but smooth. In the early days, software developer and early believer Laszlo Hanyecz famously spent 10,000 Bitcoins on a couple of pizzas; today, those coins would be worth more than $668 million.
Over roughly the last decade, Bitcoin’s price has soared by more than 15,000%. That upside has come with serious risk, as cryptocurrencies tend to be highly unpredictable. Bitcoin has experienced steep drops, at times losing tens of thousands of dollars in value within a few months, but it has also staged similarly dramatic rallies. In 2025, it ended the calendar year about 30% below the all-time high it hit in October of that same year.
What affects Bitcoin’s price?
Several forces can influence the price of Bitcoin, including:
- Investor speculation: As with many assets, trader sentiment and hype play a major role in Bitcoin’s value. In the short term, its demand often reflects investor instincts and speculative trading activity rather than deeper fundamentals.
- Adoption by major companies: As businesses adopt crypto technology and begin accepting Bitcoin as payment, its growth potential can increase. For instance, Bitcoin’s price climbed following announcements from companies like Tesla and Ferrari that they would accept it for certain purchases.
- Economy: Bitcoin doesn’t react to inflation data or Federal Reserve decisions in quite the same way as traditional investments such as stocks. Even so, it often performs better when the U.S. economy is strong. When consumers feel flush, they may be more willing to experiment with alternatives like crypto.
- Regulatory developments: Cryptocurrency is still a relatively young space, and regulation is evolving. New rules or government actions can make investors nervous and affect Bitcoin’s price.
How to buy and invest in Bitcoin
You have several ways to gain exposure to Bitcoin. Here are some of the most common.
Buy Bitcoin on a cryptocurrency exchange
One of the most straightforward strategies is to buy Bitcoin directly. You can open an account with a cryptocurrency exchange, connect it to your bank account, and then use your funds to purchase Bitcoin.
Invest in Bitcoin ETFs
If you prefer not to hold Bitcoin yourself, you might consider a cryptocurrency exchange-traded fund (ETF). A Bitcoin ETF owns Bitcoin on your behalf, and its shares trade on regular stock exchanges. This approach lets you avoid setting up a separate crypto wallet and lowers the risk of losing access to your coins due to password or wallet mishaps.
Buy crypto stocks
Investors who are hesitant to invest in Bitcoin directly can also look at stocks tied to the crypto industry. These may include technology companies, publicly traded crypto exchanges, or payment processors. Because these businesses use or hold Bitcoin in their operations, their performance can be influenced by Bitcoin’s price, giving you indirect exposure.
Open a Bitcoin IRA
For those focused on retirement, a Bitcoin IRA might be appealing. It’s a tax-advantaged retirement account that lets you use your retirement contributions to buy Bitcoin and other cryptocurrencies. A Bitcoin IRA offers the same tax benefits and contribution limits as traditional or Roth IRAs, but it allows you to invest in alternative assets.
Bitcoin vs. other cryptocurrencies
While Bitcoin is the best-known name in crypto, it’s not your only choice. As you decide where to allocate your money, you may also want to look at:
- Ethereum: Ethereum is the second-largest cryptocurrency after Bitcoin. Unlike Bitcoin, it wasn’t created mainly as a currency; instead, it was built as a decentralized computing platform and is widely used by developers.
- Tether: Tether is a type of stablecoin, which means its value is tied to another asset. In this case, it’s linked to the U.S. dollar. Because of that, Tether usually experiences less volatility than Bitcoin, but it doesn’t offer the same potential upside.
- XRP: XRP is designed specifically for transferring money across borders quickly and at low cost.
Crypto coverage from Fortune
Looking to stay informed as the crypto scene evolves? Check out our recent coverage:
- A quantum threat to Bitcoin has some asking the unthinkable
- Latest crypto hack sees thieves make off with $280 million
- Paradigm is building its own prediction markets trading terminal
Is it a good time to invest in Bitcoin?
Compared with established blue-chip stocks like Walmart, Procter & Gamble, and Coca-Cola, Bitcoin is still a relatively new asset. That makes it difficult to predict how it will behave over several decades. Even so, its performance in recent years has been extraordinary. And its price may continue to rise as more companies decide to take Bitcoin as a form of payment. As it matures, its price swings could become less dramatic.
As with any investment, it’s important to not go all in. Only put money into Bitcoin that you won’t need in the near future, and make sure the rest of your portfolio is diversified enough so other holdings can help offset Bitcoin’s volatility.
In practical terms, Bitcoin often makes the most sense as a long-term holding rather than a short-term trade, and it may not be a fit for investors who are easily rattled by big price moves. If you’re prepared to hold for years and keep it as one slice of a broader, well-balanced portfolio, putting some money into Bitcoin could be a reasonable choice.
Frequently asked questions
How much will Bitcoin be worth in 2030?
While the answer is obviously unknowable, crypto experts are generally optimistic about the short-term success of Bitcoin. Some models price it at more than $700,000 by 2030, with conservative estimates closer to $300,000.
What is Bitcoin’s all-time high price?
As of this writing, Bitcoin reached its highest price ever on Oct. 6, 2025, pricing at a whopping $126,198.07.
Can you buy a fraction of a Bitcoin?
Yes, you can buy a fraction of a Bitcoin. Most cryptocurrency exchanges offer fractional investing, meaning you can buy portions of crypto coins. Thanks to fractional investing, you can invest in Bitcoin with as little as a few dollars.
How do I start investing in Bitcoin as a beginner?
If you want to invest directly in Bitcoin by owning the currency, you’ll typically open an account with a cryptocurrency exchange. Once the account is created, you can transfer money to your crypto account from your bank and place an order for Bitcoin and other tokens or coins. You can also indirectly invest in Bitcoin via an ETF or a business that uses Bitcoin.
What can you buy with Bitcoin?
You can use your Bitcoin holdings in several ways, from selling for cash to trading it for other coins. In some cases, you can also pay for purchases, such as with Tesla and Microsoft.
Does Bitcoin outperform the stock market?
Bitcoin has well outperformed the stock market since its launch, but its extreme volatility makes it far less than a guarantee to be a better investment than stocks.
