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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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AMD, like Nvidia, tried to make a weaker chip for the Chinese market—but Washington says it’s still too powerful

By
Jane Lanhee Lee
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MacKenzie Hawkins
MacKenzie Hawkins
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Bloomberg
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By
Jane Lanhee Lee
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MacKenzie Hawkins
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March 5, 2024, 6:39 AM ET
AMD is trying to make a play for the AI chip market, in order to catch up to Nvidia.
AMD is trying to make a play for the AI chip market, in order to catch up to Nvidia. David Becker—Getty Images
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Advanced Micro Devices Inc. hit a U.S. government roadblock in attempting to sell an artificial intelligence chip tailored for the Chinese market, according to people familiar with the matter, part of Washington’s crackdown on the export of advanced technologies to the country.

AMD had hoped to gain a green light from the Commerce Department to sell the AI processor to Chinese customers, according to the people, who asked not to be identified because the situation is private. The chip has lower performance than what AMD sells outside of China and was designed to meet U.S. export restrictions, they said.

But U.S. officials told AMD that the chip was still too powerful and that the company must obtain a license from Commerce’s Bureau of Industry and Security in order to sell it, the people said. AMD didn’t have an immediate comment, while the Bureau of Industry and Security declined to comment. It’s not yet clear whether AMD is applying for a license.

AMD shares fell 3% in pre-market trading on Tuesday.

The U.S. has been working to limit Chinese access to cutting-edge semiconductors that can develop AI models—and the tools used to manufacture those chips—out of fear that Beijing will gain a military edge. President Joe Biden’s administration unveiled an initial set of export controls in 2022 and strengthened them last October to include more technology and curb sales to intermediary nations that might undermine the ban.

The tighter controls restricted the sale of a processor that leading AI chipmaker Nvidia Corp. had designed specifically for China — in compliance with the initial 2022 version of the export rules. The company has since developed new customized, less-powerful products for the Chinese market to align with the 2023 restrictions, and Commerce Secretary Gina Raimondo has said that she is looking into the specifics of those components.

The 2022 U.S. ban prevented both Nvidia and AMD from selling their most powerful AI chips to China, forcing them to find workarounds. Nvidia immediately responded with a reduced-performance modified model, whereas AMD hasn’t publicly discussed its efforts to develop a new AI processor for the country.

AMD had less of a foothold in the Chinese AI chip industry than Nvidia, which had a large share of that market prior to the ban. When the restrictions took effect in 2022, AMD said it didn’t expect to be materially affected by the rules.

But AMD is now going after the AI chip market more aggressively. In December, it launched a new MI300 lineup that will challenge processors from Nvidia. The China-tailored product has been referred to as MI309, according to the people. It’s not clear which Chinese customer was trying to buy the AMD AI chips. That factor could influence whether the company is able to secure a license, should the chipmaker choose to move forward. 

Leading Chinese tech firms, including Tencent Holdings Ltd. and Baidu Inc., have said they have stockpiled enough powerful chips from Nvidia—the types that are now subject to U.S. controls—to advance their chatbots’ capabilities for another year or two.

Meanwhile, Shenzhen-based Huawei Technologies Co. is developing its own AI semiconductors and chipmaking capability that could eventually help Chinese companies fill the gap created by the U.S. ban.

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