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Bruce Einhorn

Stay informed with Bruce Einhorn’s coverage and analysis.

Elon Musk is seen at a panel event. He is wearing a tee shirt under a blazer and is looking up and out toward the audience.
Tech
Musk slams FAA fine on SpaceX, threatens to sue for ‘regulatory overreach’
By Bruce Einhorn and BloombergSeptember 17, 2024
A top Chinese carmaker is launching satellites into low-Earth orbit for real-time communication anywhere—giving Elon Musk’s SpaceX some company
Tech
A top Chinese carmaker is launching satellites into low-Earth orbit for real-time communication anywhere—giving Elon Musk’s SpaceX some company
By Linda Lew, Bruce Einhorn and BloombergFebruary 3, 2024
Foxconn sends satellites to space as the business of making iPhones and laptops slows, diversification effort accelerates
Tech
Foxconn sends satellites to space as the business of making iPhones and laptops slows, diversification effort accelerates
By Jane Lanhee Lee, Bruce Einhorn and BloombergNovember 12, 2023
Russia’s Luna-25 crashes near moon’s south pole in latest setback for reeling space program
Tech
Russia’s Luna-25 crashes near moon’s south pole in latest setback for reeling space program
By Bruce Einhorn and BloombergAugust 20, 2023
Taiwan needs SpaceX’s Starlink or something like it in case China invades. Here’s why it’s looking beyond Elon Musk
Tech
Taiwan needs SpaceX’s Starlink or something like it in case China invades. Here’s why it’s looking beyond Elon Musk
By Cindy Wang, Jamie Tarabay, Bruce Einhorn and BloombergJuly 6, 2023
U.S. group warns a Chinese rocket plunging to earth could land in a populated area. China says it’s just Western ‘sour grapes’ over its arrival as a space power
U.S. group warns a Chinese rocket plunging to earth could land in a populated area. China says it’s just Western ‘sour grapes’ over its arrival as a space power
By Bruce Einhorn, Shirley Zhao and BloombergJuly 27, 2022
Hong Kong tightens COVID travel rules on 16 countries, ‘devastating’ business planning
Health
Hong Kong tightens COVID travel rules on 16 countries, ‘devastating’ business planning
By Jinshan Hong, Bruce Einhorn and BloombergAugust 16, 2021
Ghosn's escape has raised questions about whether or not his bail conditions were too lax
Japanese Bail Was Called Too Harsh. After Ghosn Flees, Japan Asks: Was It Harsh Enough?
By Lisa Du, Bruce Einhorn, Isabel Reynolds and BloombergJanuary 3, 2020
Environmental activists participate during the Global Strike 4 Climate event in Bangkok, Thailand, 20 September 2019. (Photo by Anusak Laowilas/NurPhoto via Getty Images)
Environment
‘You’re Burning Our Future.’ Protesters Rally Around the World in Global Climate Strike
By Bruce Einhorn, Thuy Ong and BloombergSeptember 20, 2019
SHANGHAI, CHINA - 2019/09/08: American multinational technology company Apple store and logo seen in Shanghai with Oriental Pearl Tower in the background. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)
Retail
Apple’s Brand Reputation Is the Latest Victim of the U.S.-China Trade War
By Bruce Einhorn and BloombergSeptember 19, 2019
Customers are seen inside the French luxury fashion brand
Retail
With White-Glove Service, China’s $112 Billion Luxury Goods Market Is Shifting Online
By Bruce Einhorn, Jinshan Hong, Kim Bhasin and BloombergMay 16, 2019
CHINA-ECONOMY-POLITICS-CONGRESS
Retail
Fashion to Bicycles: Retail Price Hike Concerns Resurface Over U.S.-China Tariff War
By Bruce Einhorn, Angus Whitley and BloombergMay 6, 2019
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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