• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Coinbase pushes deeper into derivatives—but how many people want to buy them?

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
August 25, 2023, 10:18 AM ET
Coinbase employees in Times Square when the firm was first listed on the NASDAQ in April 2021.
Coinbase employees in Times Square, when the firm was first listed on the Nasdaq in April 2021.Michael Nagle—Bloomberg/Getty Images
Add Fortune on Google for similar content.

Back in 2013, I recall meeting crypto enthusiasts who would assure me that the only “real” way to get Bitcoin was to buy it in the streets. There were other ways to get it, of course, but it was also true that people did buy it in the streets at outdoor meetups or via sites like LocalBitcoins where you could arrange in-person transactions. Typically, this would entail the parties holding up QR codes Venmo-style and handing over paper money.

How times have changed. In the past week, Coinbase announced its app will be offering crypto futures to retail investors in the U.S. This comes after the company put forth plans to join other exchanges in offering perpetual swaps on an offshore platform, which one crypto enthusiast has said are “for traders who want the benefits of derivatives, but don’t want to deal with the complexity of expiration dates.”

As I’ve written before, I don’t go anywhere near these sorts of products, for good reason. I don’t want to try my luck against professional traders who feast on retail novices. The entire derivatives market is something I’m happy to leave to math wizards and reckless gamblers.

This doesn’t mean there is anything wrong with derivatives themselves, which are useful for price signals and add depth and liquidity to financial markets. And in the case of Coinbase, offering futures and swaps could prove a sound strategy for diversifying revenue.

I do wonder, though, if the push by Coinbase and other crypto firms to offer ever more futures, swaps, and so on means companies are less focused on Bitcoin’s original goal of democratizing finance. How do you build a movement around exotic products that few people use or even understand?

Crypto companies don’t see it this way, of course. They regard derivatives as a way to make money while helping crypto markets become more stable and durable. But at a time when crypto still continues to search for a use case that will help it catch on among ordinary people, companies like Coinbase should not forget to build products that can create the enthusiasm of Bitcoin’s buy-it-in-the-streets era.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

The FTX estate wants to pay creditors back in cash, not crypto, and is asking court permission to tap Galaxy Digital to help “enter into hedging and staking arrangements.” (Fortune)

Sam Bankman-Fried has been asking for Adderall while incarcerated but is unlikely to receive it owing to federal prison guidelines that frown on dispensing stimulants. (New York Post)

Mastercard is ending its fledgling partnership with Binance, which will lead the exchange to sunset its prepaid Binance Card in September. (Fortune)

A crypto scammer tricked the Drug Enforcement Agency into sending $50,000 of seized Bitcoin to them instead of the U.S. Marshals Service. (Forbes)

The price of Pepe tumbled in response to reports that those controlling the memecoin’s wallet dumped a huge number of coins and tampered with its security features. (CoinDesk)

MEME O’ THE MOMENT

Keep grinding:

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Anthropic CEO Dario Amodei
AIEye on AI
Anthropic’s Fable model is back. But U.S. AI policy is still a mess
By Jeremy KahnJuly 2, 2026
3 days ago
From Dow to JPMorgan, these are the most important female exec moves to know
NewslettersMPW Daily
From Dow to JPMorgan, these are the most important female exec moves to know
By Emma HinchliffeJuly 2, 2026
3 days ago
A test of Anduril's Altius drone.
NewslettersTerm Sheet
Defense tech could be entering its awkward teenage years. Is the boom a bubble?
By Allie GarfinkleJuly 2, 2026
3 days ago
The true cost of Donald Trump’s $2.2 billion year
NewslettersCEO Daily
The true cost of Donald Trump’s $2.2 billion year
By Diane BradyJuly 2, 2026
3 days ago
Meta CEO Mark Zuckerberg (left) and CTO Andrew "Boz" Bosworth in Menlo Park, California, on Wednesday, Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta prepares to join the cloud infrastructure fray
By Andrew NuscaJuly 2, 2026
3 days ago
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
NewslettersCIO Intelligence
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
By John KellJuly 1, 2026
4 days ago

Most Popular

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
2 days ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
3 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
3 days ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
3 days ago
Russia's fuel crisis is so bad that a mom and her baby waited in line for 18 hours to get gas — 'Are we in the Soviet Union?'
Energy
Russia's fuel crisis is so bad that a mom and her baby waited in line for 18 hours to get gas — 'Are we in the Soviet Union?'
By Jason MaJuly 4, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.