• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

The people who call the shots at Coinbase

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
April 16, 2024, 9:19 AM ET
Brian Armstrong, founder and CEO of Coinbase.
Brian Armstrong, founder and CEO of Coinbase.Victor J. Blue—Bloomberg/Getty Images
Add Fortune on Google for similar content.

Coinbase is a company I’ve reported on since 2013, back when it was a small start-up and Bitcoin sold for under $100. Unsurprisingly, it is a wildly different place today—a publicly traded Fortune 500 company with thousands of employees and far-flung operations across the globe. But one thing has remained constant: Founder and CEO Brian Armstrong remains very much in charge.

Like every chief executive, Armstrong has to rely on lieutenants not just to carry out his vision for the company but for advice and friendship. And while his own role at Coinbase has not changed, the team around him has evolved significantly—not only are the executives from the early days long gone, but their successors have come to their jobs with very different priorities. That’s why I decided to write an article called “7 People with power at Coinbase.”

Yes, these sort of lists are subjective, but they can still provide useful insight into a company. In the case of Coinbase, it’s notable that his two top lieutenants, COO Emilie Choi and CFO Alesia Haas, are women—a big departure from the all-male early days of Coinbase and one that’s coincided with the company enjoying a greater degree of stability than ever before.

Meanwhile, the people with influence at Coinbase today are nearly all pragmatists from the corporate world who came to crypto well into their careers. This is a far cry from Coinbase’s startup years, when true believers, who had lived and breathed Bitcoin since near the beginning, dominated the company. This has been a good thing for the most part. Elevating practical executives over ideologues allowed Coinbase to become a public company and to increase dramatically its reach and influence. Crypto purists might hate what Coinbase has become (though many of them also hated it from the start), but they can’t deny the firm has been a huge boon to the broader crypto industry.

The corporate nature of Armstrong’s executive team also comes with a drawback, though. Building a crypto firm is an act of faith, and it’s unclear whether someone who lacks the deep belief of Armstrong and those like him could preserve Coinbase’s capacity to innovate. That said, note that my list of people with power at Coinbase includes Jesse Pollak, a semiautonomous engineer who lives and breathes crypto and has been instrumental in building Base, a decentralized blockchain. It shows that, for now, some of Coinbase’s startup spirit remains intact.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Polychain, DCG, and others have quietly invested hundreds of millions into Bittensor, a startup that is using Bitcoin-style mining incentives to supply AI-related services. (Fortune)

The Justice Department has reportedly pulled back from its plan to select Sullivan & Cromwell to serve as the monitor in the Binance settlement because of FTX-related controversy. (Bloomberg)

Hong Kong regulators approved Bitcoin and groundbreaking Ether ETFs, but experts don't expect much demand since mainland Chinese can't buy them. (Fortune)

Sens. Elizabeth Warren and Chuck Grassley sent a letter to the head of the CFTC demanding he fully account for his email and text communications with FTX. (CoinDesk) 

The feds charged a Nebraska fan with fraud for “crypto-jacking” two large cloud providers in order to mine Ether, Litecoin, and other tokens. (The Block)

MEME O’ THE MOMENT

Crypto people on tax day:

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Image of colored bar charts with one being pushed up.
NewslettersEye on AI
AI is minting billion-dollar companies faster than before
By Beatrice NolanJune 30, 2026
7 hours ago
Meet the only Black woman chair of the board in the Fortune 500
NewslettersMPW Daily
Meet the only Black woman chair of the board in the Fortune 500
By Emma HinchliffeJune 30, 2026
9 hours ago
The VCs betting founders need a village, not a blank check
NewslettersTerm Sheet
The VCs betting founders need a village, not a blank check
By Allie GarfinkleJune 30, 2026
13 hours ago
Gulf bond markets extend their rally despite uncertain outlook
NewslettersFortune Gulf Brief
Gulf bond markets extend their rally despite uncertain outlook
By Melissa HancockJune 30, 2026
14 hours ago
A close-up view of a woman wearing a striped shirt and jeans, sitting and using a smartphone with one hand in a casual setting.
NewslettersFortune Tech
U.S. Supreme Court limits use of ‘geofence’ warrants
By Andrew NuscaJune 30, 2026
15 hours ago
Why Rivian CEO RJ Scaringe wants his EV company to be compared to Apple, not Tesla
NewslettersCEO Daily
Why Rivian CEO RJ Scaringe wants his EV company to be compared to Apple, not Tesla
By Diane BradyJune 30, 2026
15 hours ago

Most Popular

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
1 day ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago
Current price of oil as of June 29, 2026
Personal Finance
Current price of oil as of June 29, 2026
By Joseph HostetlerJune 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.