• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
RetailCarlsberg
Europe

European brewing giant’s CEO on Russia stealing its flagship beer business: ‘A very, very sad and unfortunate turn of events’

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
October 31, 2023, 12:29 PM ET
picture of Jacob Aarup-Andersen
Jacob Aarup-Andersen became Carlsberg's CEO in September. Courtesy of Carlsberg

Danish brewer Carlsberg had a sprawling Russian business until the Kremlin seized its breweries earlier this year. Now, the company says it has had no choice but to “give up” on the operations and cut all ties from it.

Recommended Video

“We have taken the full hit of losing the ownership of the Russian business,” Jacob Aarup-Andersen, who took over as Carlsberg’s CEO in September, told Fortune in an interview Tuesday. 

Carlsberg’s Russian subsidiary Baltika employed over 8,000 workers across eight breweries comprising a lucrative part of Carlsberg’s business. Like several other conglomerates, it began retreating from Russia following the Ukraine invasion, and had finally announced a seller for Baltika in June. But in a surprise move, Russian authorities seized the operations and installed its own management. Aarup-Andersen told Reuters that Russia had “stolen” the business and that the company didn’t want to help the Kremlin make its takeover look legitimate.

“We are taking the full financial hit in this year’s financial accounts so we can, from next year onwards, move on without Russia on the books, which is [a] very, very sad and unfortunate turn of events,” Aarup-Andersen told Fortune, adding that the impact would be reflected in the company’s full-year results. 

The group reported strong revenue growth for the third quarter on Tuesday, although volumes were down 3%. Big drops were especially seen in the European region, but overall revenue increased 5.8% on an organic basis. 

“We delivered solid revenue growth in a challenging environment,” the Carlsberg chief said in a statement. “The company has a strong foundation and a healthy financial position.”

The maker of Tuborg beer maintained its full-year profit target of 4% to 7%, while also announcing a DKK 1 billion–share buyback program. Carlsberg, like many of its peers, has hiked prices in response to soaring ingredient and production costs which has helped negate the impact of falling volumes due to consumer pullback on spending. The company’s premium beverages have also lifted its growth in the last quarter. 

Carlsberg still hopes to end the year strong over the holiday season, as beer is seen as an “affordable luxury,” Aarup-Andersen said, although easing beer sales and sluggish consumer sentiment will continue to hold the business back.

Beers might get more expensive

With high inflation and interest rates, industries continue to grapple with high raw material and production costs—brewers are no exception. It has had the dual effect of helping beer makers offset a surge in costs while also helping negate the effect of weaker consumer demand.

According to Aarup-Andersen, the trend of price hikes are likely to continue through 2024.

“If we look at the total cost for the company, the total cost of producing beer, we’re seeing that costs continue to go up slightly,” he said on a call. “That also means my expectation is that there will be some level of price increase also in 2024, [but] not to the extent that we’ve seen in 2023.”

Some of the other brewing industry juggernauts have benefited from implementing price increases. Global giant AB InBev, the brewer behind Bud Light, Corona and Stella Artois, announced a 5% total revenue increase to $15.57 billion for the third quarter along with a whopping $1 billion–share buyback on Tuesday—a good sign for the company’s shareholders on its ability to meet debt-reduction targets. 

The Belgian group said it would stick to its full-year profit forecast even as its U.S. sales continued to lag in the fall out since its marketing campaign featuring transgender influencer Dylan Mulvaney went awry earlier this year, prompting conservative backlash on social media. Higher prices and consumers’ appetite for pricey brews have kept AB InBev’s results strong despite a fall in volumes. 

Similarly, the world’s second-largest beer company and the maker of Sol and Tiger beers, Heineken, said it would maintain its full-year outlook last week, despite economic volatility and slower demand weighing heavily on its business. The Dutch company’s organic volume growth in beers fell 4.2% although revenues for the third quarter grew 2%, which could be attributed to a combination of higher prices and stronger sales in its expensive lagers.  

“Whilst inflation-led pricing is tapering, we observe a slowdown of consumer demand in various markets facing challenging macroeconomic conditions,” Heineken CEO Dolf van den Brink said in a statement. “We will stay the course on executing our strategy, remain vigilant on costs and focus on rebalancing our growth.”

But the strategy of hiking prices can often be a hit or a miss. For instance, Heineken’s operating profits for the first half of 2023 plunged, as did volumes, because consumers weren’t too thrilled about price increases on their favorite beers. 

AB InBev declined to comment to Fortune on future pricing actions, while saying its long-term approach to pricing globally remains unchanged, “to price in-line with local inflation on average across our portfolio.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

delivery
Retailecommerce
Walmart’s upper hand over Amazon in the $1 trillion e-commerce race: 90% of Americans live within 10 miles of a superstore
By Anne D'Innocenzio and The Associated PressMay 16, 2026
21 hours ago
gamestop
RetailM&A
‘Neither credible or attractive’: eBay slaps down GameStop’s $56 billion takeover bid
By Michelle Chapman and The Associated PressMay 12, 2026
5 days ago
amazon
RetailAmazon
Amazon’s promise of 30-minute delivery collides with memories of Domino’s drivers crashing in the late 1980s
By Anne D'Innocenzio and The Associated PressMay 12, 2026
5 days ago
India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
Asiadiet coke
India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
By Brendan Cosgrove and Morning BrewMay 11, 2026
6 days ago
Content creator Logan Walter
SuccessJobs
This Gen Zer dropped out of college to become an influencer—now he’s a millionaire from selling products like Medicube and Neutrogena on TikTok Shop
By Emma BurleighMay 11, 2026
6 days ago
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
Real Estatebaby boomers
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
By Sydney LakeMay 9, 2026
8 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
23 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
13 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
23 hours ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.