• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailHealth
Europe

So many Americans are using Novo Nordisk’s blockbuster weight loss-aiding Ozempic that Germany may ban exports of the drug

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
November 16, 2023, 7:27 AM ET
Ricardo Rubio—Europa Press/Getty Images

Drugs used to treat diabetes have exploded in popularity as Ozempic and Wegovy proved themselves highly effective in shrinking peoples’ waistlines. Unfortunately, that popularity proved to be greater than anyone could have imagined.

Now, Germany is considering joining a growing list of countries banning Ozempic’s export to shore up its own supply of the drug, as a shortage threatens the health of manufacturer Novo Nordisk’s diabetic customers.

Speaking to Der Spiegel magazine, Karl Broich, president of the German Federal Institute for Drugs and Medical Devices, said some of the country’s supply of drugs, which are cheaper in Germany, were being shipped to other EU countries and the U.S.

However, instances where it is being used to aid weight loss are now starting to impact its availability for those diabetic customers who are more reliant on the drug, forcing it to consider a ban.

“We need the drug for the care of diabetes patients and not as a lifestyle drug,” Broich told Der Spiegel. “You can see that things are being advertised on social media that are not at all in our interest.” 

Ozempic’s transformation

Ozempic was originally marketed by Novo Nordisk as a GLP-1 drug for patients suffering from type 2 diabetes, but it was later found to aid weight loss. Wegovy, directly marketed by Novo Nordisk as a weight-loss medication, was proven to reduce patients’ weight by 15% within 16 months. 

It was also found to cut heart-related deaths by 20%, according to a study in the New England Journal of Medicine.

Novo Nordisk’s drugs have since become hugely popular in the U.S., with North America accounting for 95% of Wegovy sales in the third quarter of 2023. 

That demand has caught producers, who had been manufacturing for a previously small customer base, off guard.

Novo CEO Lars Fruergaard Jørgensen said sales of Wegovy, which hit $900 million in the last quarter, would have been higher were it not for shortages of the drug, which costs uninsured patients $1,349 per month.

As a result, diabetic patients are observing dwindling supplies of GLP-1 drugs that used to be in healtjhy supply. Campaigners, including Diabetes U.K., have now urged clinicians only to prescribe the drugs to patients living with type 2 diabetes until supply shortages are fixed.

According to Novo’s Jørgensen, those shortages will likely stretch into 2024 in the U.S.

“I just have to acknowledge that the demand is so strong that despite the fact that we are ramping up manufacturing and producing more and more, there will be times where patients rush at the same time to the same pharmacies and there’ll be shortages,” Jørgensen told Reuters in August.

Last week, Novo said it planned to invest 42 billion kroner ($3.8 billion) to expand its manufacturing facilities at its Danish site of Kalundborg to help it continue to grow into a market that could reach $100 billion by 2035.

European countries clamping down

If Germany bans exports of Ozempic, it will continue a new trend of rationing the weight loss-aiding drug across Europe.

There are already several countries across the continent that have banned the export of Ozempic, including Austria and France, Reuters reported, citing Affordable Medicines data. The publication reported that other countries, including Portugal and Spain, have rules that make exporting the drug extremely difficult.

On Tuesday, Belgium moved to ban the prescription of Ozempic for weight loss until next summer, the Federal Agency for Medicines and Health Products said in a statement, as the country fights its own supply shortage.

Novo Nordisk has already moved to reduce the strength of dosage of its GLP-1 drugs so it can ramp up shipments.  

“We understand how frustrating this situation is for the communities we serve and appreciate everyone’s patience as we continue to navigate significant demand for Wegovy,” the company says on its website. 

“Please know our commitment to the obesity community is a long-term one and we are investing significantly to build capacity to meet this increasing demand.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

retail sales
EconomyConsumer Spending
Retail sales tick up 0.6% in February before Iran war, gas price spike
By Anne D'Innocenzio and The Associated PressApril 1, 2026
14 hours ago
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
RetailGen Z
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
By Jeena Sharma and Retail BrewApril 1, 2026
16 hours ago
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
Lawchocolate
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
By The Associated Press and Dee-Ann DurbinApril 1, 2026
17 hours ago
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
Retailchief executive officer (CEO)
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
By Phil WahbaApril 1, 2026
18 hours ago
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
RetailTikTok
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
2 days ago
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
Arts & EntertainmentUnilever
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
2 days ago

Most Popular

Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
20 hours ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
21 hours ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
3 days ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago