• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryAI
Europe

The U.S. and China are leading the world in AI innovation–but the U.K. can punch above its weight. Here’s how

By
Victor Riparbelli
Victor Riparbelli
Down Arrow Button Icon
By
Victor Riparbelli
Victor Riparbelli
Down Arrow Button Icon
April 17, 2024, 12:18 PM ET
Prime Minister Rishi Sunak and OpenAI CEO Sam Altman meet at the AI Safety Summit hosted by the U.K. in November.
Prime Minister Rishi Sunak and OpenAI CEO Sam Altman meet at the AI Safety Summit hosted by the U.K. in November.Chris J. Ratcliffe - Bloomberg - Getty Images

Eight years ago, I moved from Denmark to the U.K. because I believed London was the best city in Europe for founders to start technology companies. I still think that’s true today: We have a thriving academic community, a strong tech talent and investment capital pool, and a government that recognizes the transformative power of AI.

Now more than ever, the U.K. has a real opportunity to be a world leader in the development and adoption of artificial intelligence. The National AI Strategy and the £1 billion AI Sector Deal have been positive signs. However, if we want to remain competitive with the United States and China, the U.K. government must consider updating its industrial strategy to better support British AI startups.

On Apr. 16, I had the pleasure of speaking in front of the U.K. Parliament’s Business and Trade Committee about how industrial policy can be used to build on the U.K.’s strengths and competitive advantages. Here are three key measures I highlighted to the committee that could turbocharge the UK’s AI industry.

Provide affordable access to computing power through GPU credits or cloud resources

Training cutting-edge AI models requires immense processing power in the form of high-performance GPUs. For example, it took 3 million GPU hours for an Nvidia A100 processor to train Meta’s Llama 2 models. Renting the equivalent cloud compute capacity of that would cost about 15 to 20 million dollars today, not to mention the storage and operational costs added on top. These are eye-watering amounts which can be prohibitive for most startups, even those like Synthesia who’ve achieved unicorn status.

The government could offer credits or subsidized rates for U.K. AI companies to access world-class cloud computing resources. However, it’s important to note that this access should not be via new supercomputers or national data centers as no one will use them. Instead, it needs to be made easy for any startup, through existing cloud providers such as Microsoft, Google, or AWS. India, Saudi Arabia or the United Arab Emirates are already taking this approach, recognizing the value of access to hardware for their AI ecosystems.

Open up public datasets for research and development

Data is the fuel that powers large AI models. The U.K. has a wealth of public data assets across domains like healthcare, transportation, and climate that could be opened up for startups and researchers to build powerful AI applications that benefit the public good.

Properly anonymized, these datasets are a competitive advantage the U.K. should leverage. For example, the NHS in England has recently faced the worst waiting times on record for cancer patients. There are several promising AI startups developing tools for cancer imaging and diagnostics and computational modelling for drug design and predictive therapies–access to anonymized healthcare data could drastically improve the accuracy of their machine learning models, leading to better resource allocation in hospitals or faster patient diagnosis and care.

Mandate AI adoption across public services to create a market

If the U.K. government committed to adopting AI across domains like healthcare delivery, education or smart city operations, it would create a built-in market and use cases for startups to build innovative solutions. This would spur further investment and create a virtuous cycle of AI growth and public impact.

In the U.S., President Biden ordered all federal agencies to name chief AI officers to oversee the federal government’s development and adoption of AI. The U.K. government could go further and set specific goals and metrics for AI use inside its departments, creating the kind of permanent and consistent demand that would motivate the private and public sectors to collaborate more efficiently. 

To its credit, the U.K. government has taken a balanced and pragmatic approach to AI to date, including proposing regulation focused on addressing real-world risks and encouraging socially beneficial innovation. Rather than preemptively banning certain uses of AI or getting lost in pointless debates around existential risks, the U.K.’s AI regulatory proposals aim to develop guardrails and best practices in areas such as transparency, human oversight, and ethical considerations.

This measured stance that embraces both innovation and responsible development is prudent. It recognizes that AI is too powerful an opportunity to squander with overly blunt restrictions. At the same time, proactive governance is needed to build trust and ensure AI systems remain aligned with our existing laws and ethical values.

Every day, I’m fortunate to speak to business leaders around the world, from small business owners to Fortune 100 executives, who are thinking about deploying AI at scale in their organizations. We all agree that AI will fundamentally transform every industry and sector of the economy, from healthcare and scientific research to transportation, manufacturing, and education. This in turn will fuel economic growth, create new jobs, and improve the standard of living for nations at the forefront of the global AI revolution.

By investing in affordable computing power, opening up data assets, and creating a robust market for AI services, the U.K. can establish itself as a true AI superpower. With balanced regulation and ecosystem support, Britain’s AI startups and entrepreneurs can cement the U.K.’s status as a global leader in this transformative technology.

Victor Riparbelli is the CEO and co-founder of Synthesia.

More must-read commentary published by Fortune:

  • Union leaders: Larry Fink is right about the retirement crisis Americans are facing–but he can’t tell the truth about the failure of the ‘401(k) revolution’
  • We analyzed 46 years of consumer sentiment data–and found that today’s ‘vibecession’ is just men starting to feel as bad about the economy as women historically have
  • 90% of homebuyers have historically opted to work with a real estate agent or broker. Here’s why that’s unlikely to change, according to the National Association of Realtors
  • Intel CEO: ‘Our goal is to have at least 50% of the world’s advanced semiconductors produced in the U.S. and Europe by the end of the decade’

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Victor Riparbelli
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Commentary

LI
CommentaryLinkedIn
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
21 hours ago
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
CommentarySilicon Valley
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
21 hours ago
messi
CommentaryFlorida
Apollo and FC Barcelona just proved legacy markets are losing their grip on business
By Mike SimasApril 2, 2026
2 days ago
kroenke
CommentarySoccer
Why American billionaires are abandoning Wall Street for English soccer clubs
By Andrés MartinezApril 2, 2026
2 days ago
wyle
CommentaryTV
What HBO’s ‘The Pitt’ gets right—and wrong—about treating alcohol use disorder
By Jonathan Hunt-GlassmanApril 2, 2026
2 days ago
nic
CommentaryInsider trading
Prediction markets caught insider traders in real time. Congress wants to shut them down anyway
By Nic PuckrinApril 2, 2026
2 days ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
1 day ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
21 hours ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
21 hours ago