• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
LeadershipFortune The Good Life
Europe

Astrid & Miyu’s founder bought two flats in her 20s—one paid for her MBA and the other funded her $45 million-a-year jewelry brand

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
September 3, 2024, 1:00 AM ET
Astrid & Miyu's Connie Nam.
Astrid & Miyu's Connie Nam.Courtesy of Astrid & Miyu
Add Fortune on Google for similar content.

What would you do if you had a six-figure salary? Perhaps you’d never cook another meal again or indulge in a monthly Thai massage and a Soho House membership to unwind from the stress that comes with being at your A-game.

Here at The Good Life you don’t have to imagine what life at the top looks like anymore: Get real-life inspiration for how the most successful live their lives. 


Today Fortune meets Connie Nam, the brainchild behind London’s hottest jewelry chain right now, Astrid & Miyu.

A world away from the pink walls and bling-adorned stores she now runs, the 44-year-old London-based entrepreneur started out her career in investment banking. 

Burned out and over the rat race, Nam started making jewelry from the kitchen table of her flat in 2012—and from there, Astrid & Miyu was born. 

What started out as a passion project is now bringing in over £34 million a year and stocked in the iconic department stores Harrods and Selfridges.

179,363 pairs

The number of earring pairs sold by Astrid & Miyu in the last year.

The once small online business has rapidly spun into a chain with 23 stores across Britain and the U.S. that also offer tattoos to go with your new ear candy. 

Astrid & Miyu’s latest store in Carnaby, London:
Astrid & Miyu
Astrid & Miyu

And it’s not slowing down any time soon: In August, Nam cut the ribbon to Astrid & Miyu’s latest store in Carnaby, the heart of London, and it’s set to open its first European store in Amsterdam later this year.


The finances

Fortune: What has been the best investment you’ve ever bought?

While working in investment banking, I bought two flats in Hong Kong before the age of 27. I don’t have them anymore but they have been the best investments—I used one to fund my MBA and the other to fund the business.

The worst?  

A pair of Christian Louboutin sandals. They are so gorgeous but I regret every time I wear them as they’re so uncomfortable! 

“Save up and invest as much as you can.”

What do your childcare arrangements look like?

I have the most amazing housekeeper who lives with us. She does the drop-offs and pick-ups from school. Before children went to school, I always had a full-time nanny as both I and my husband have demanding jobs.

Connie with her partner and two children.
Connie with her partner and two children.
Courtesy of Astrid & Miyu

What personal finance advice would you give your 20-year-old self?

Save up and invest as much as you can. As well as the two flats I bought in my twenties I also made some good returns on my equity portfolio during that time, which gave me tremendous amount of freedom in my thirties to follow my passion.

What’s the one subscription you can’t live without?

Financial Times. I go through the FT app every morning to read the headlines.

The necessities

How do you get your daily coffee fix?

I have a bean-to-cup machine at home, so I normally make five cups of oat flat white at home. I am also into matcha these days.

What about eating on the go?

I always make sure I take one hour during the work day to have a proper sit-down lunch. When I am in the office, I try to use this time as one-on-one time with my team. When I am working from home, I make sure I take a walk after lunch. This is a sacred time for me, and I never eat at my desk, even when I am super busy.

The 44-year-old buys her usual groceries from Whole Foods Market in London, as well as Bayley & Sage and online retailer, Ocado.
Kirsty O’Connor—PA Images/Getty Images

Where do you buy groceries?

Ocado, Whole Foods, and Bayley & Sage.

How often in a week do you dine out versus cook at home?

Three times a week dine out and the rest at home.

“I always make sure I take one hour during the work day to have a proper sit-down lunch.”

Where do you shop for your work wardrobe?

Everywhere! I love to shop with local brands whenever I travel. But when in London, Sezane and Arket are my go-to for comfortable workwear.

The treats

How do you unwind from the top job?

With the occasional Peloton ride or weight training, fortnightly nail treatments, monthly massages, and date nights with my husband.

Close up of woman riding exercise bike in home gym
Nam unwinds from her job by enjoying the occasional Peloton ride.
Cavan Images/Getty Images

What’s the best bonus treat you’ve bought yourself?

The Celine classic bag.

Take us on holiday with you: What’s next on your vacation list?

In August I am going to Tuscany for two weeks with my family. We normally like to try different places but historically they’ve all been hotel resorts with kids’ clubs. This time, we are trialing one week in a villa and one week in a hotel.

Photo taken at the Sardinia in La Maddalena, Olbia-Tempio, Sardinia, Italy.
The London-based entrepreneur recommends Sardinia in Italy for a family holiday, appreciating its beautiful scenery and delicious food.
Ellen van Bodegom—Getty Images

The one place we have been to multiple times in Sardinia, it’s so beautiful and peaceful with gorgeous food. I’d recommend it to anyone planning a family holiday.

Here at The Good Life you don’t have to imagine what life at the top looks like anymore: Get real-life inspiration for how the most successful live life. Dive into our other The Good Life profiles.

About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
2 hours ago
Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
4 hours ago
Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
5 hours ago
Woman taking photo in scenic landscape
Successlifestyle
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
6 hours ago
Jason Lemkin
Successwork-life balance
This investor won’t back startups unless staff are in the office 6 days a week: ‘Not because I don’t have empathy, because they’re going to fail’
By Preston ForeJuly 2, 2026
6 hours ago
The true cost of Donald Trump’s $2.2 billion year
NewslettersCEO Daily
The true cost of Donald Trump’s $2.2 billion year
By Diane BradyJuly 2, 2026
11 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.