SAN FRANCISCO, CA, March 24, 2026 (EZ Newswire) -- DOSS, the company building an AI-native Operations Cloud for physical-goods companies, today announced it has raised $55 million in Series B funding. The round was co-led by Madrona and Premji Invest. Intuit Ventures joined the round alongside new investors Greyhound Capital and Commerce Ventures, with continued support from Theory Ventures, General Catalyst, Contrary Capital, Mintaka, Pathlight VC, and 47th Street Partners. Madrona Managing Director Karan Mehandru will join the DOSS board.

The company was founded to solve a problem that has frustrated operators for decades across consumer goods, retail, wholesale, and manufacturing: ERP systems take years to deploy and fail to keep pace once live.

Most product companies today manage dozens of sales channels, complex supplier networks, and multiple fulfillment partners. But their applications were designed for a far less complex world. This forces teams into spreadsheets and manual workarounds, or costly re-implementations of their existing systems every time the business changes.

DOSS takes a different approach. Its Operations Cloud is a composable, extensible system built on a unified data model. It is designed so companies can deploy and adjust business modules for procurement, inventory, orders, and fulfillment to match how the company actually works, not the other way around.

Operations Cloud features an Adaptive Resource Platform (ARP) with modules across the value chain, a robust integration layer, a workflow engine, real-time business intelligence, and an AI copilot. This lets users make changes, fix errors, and pull reports through chat, all while keeping existing accounting software in place. As businesses grow, teams can add new channels, products, or processes and reconfigure operations without re-implementation.

“Traditional ERP deployments often take so long that by time they go live, the business has already fundamentally changed,” said Wiley Jones, co-founder and CEO of DOSS. “Worse, they lock teams into a way of working that no longer fits. Where legacy ERP locks in the entire operating model the moment it goes live, DOSS keeps changing. Every customer gets software that keeps rebuilding itself as their business changes.”

Enterprise resource planning systems have gone through three generations since the 1960s: mainframe (Gen1), client-server (Gen2), and cloud (Gen3). Each was defined by how applications were built, deployed, and changed. In every generation, implementation meant assembling the entire system at once. This took months or years of customization, integration, and configuration that locked teams into a rigid operating model.