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Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale

For all the hype, the wool sneaker remained just a niche product popular within a tiny, well-heeled, slice of the U.S. sneaker market.

By Phil WahbaApril 1, 2026
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
By Phil WahbaMarch 31, 2026
Cargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
Cargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
By Jason MaMarch 30, 2026
Latest Stories
AI
AIAI is saving workers up to an hour a day — but Goldman Sachs says 80% of companies aren’t using it yet
By Nick LichtenbergApril 1, 2026
Nvidia CEO Jensen Huang
SuccessNvidia CEO Jensen Huang’s advice to workers scared of AI: You’re just confusing your job with the tools you use to do it
By Emma BurleighApril 1, 2026
Exclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
CryptoExclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
By Ben WeissApril 1, 2026
gary
CommentaryThe biggest mistake CEOs make with AI has nothing to do with the technology
By Gary ShapiroApril 1, 2026
gurley
Big TechSilicon Valley titan Bill Gurley: why your zip code could be the most underrated career decision you’ll ever make
By Bill GurleyApril 1, 2026
Current price of gold as of April 1, 2026
Personal FinanceCurrent price of gold as of April 1, 2026
By Danny BakstApril 1, 2026
Covid gave us hybrid work. The Iran War might give us a four-day week—and this time, experts say it could stick
SuccessCovid gave us hybrid work. The Iran War might give us a four-day week—and this time, experts say it could stick
By Orianna Rosa RoyleApril 1, 2026
Adobe faces an AI-era test of whether the creative economy still needs it
C-SuiteAdobe faces an AI-era test of whether the creative economy still needs it
By Ruth UmohApril 1, 2026
More RetailPage 2 of 100
trump
LawYes, judge tells Trump: you have to refund all the companies that you charged with illegal tariffs
By Paul Wiseman, Mae Anderson and The Associated PressMarch 4, 2026
Target is over being ‘an everything store,’ CEO says. It’s doubling down on baby items and groceries—and investing $1 billion in its supply chain
RetailTarget is over being ‘an everything store,’ CEO says. It’s doubling down on baby items and groceries—and investing $1 billion in its supply chain
By Molly Liebergall and Morning BrewMarch 4, 2026
Sea doubles annual earnings, yet profitability worries drag shares down in worst drop in 2 years
RetailSea doubles annual earnings, yet profitability worries drag shares down in worst drop in 2 years
By Angelica AngMarch 4, 2026
target
RetailTarget sales, profits decline for another quarter, but shares rise on solid outlook
By Anne D'Innocenzio and The Associated PressMarch 3, 2026
Chains like Sweetgreen and Chipotle are finally realizing they need to look beyond the ‘slop bowl’
HealthChains like Sweetgreen and Chipotle are finally realizing they need to look beyond the ‘slop bowl’
By Phil WahbaFebruary 27, 2026
burger king
AIBurger King tests OpenAI-powered headsets that will track the friendliness of drive-through workers
By Dee-Ann Durbin and The Associated PressFebruary 27, 2026
Two restaurant workers wearing black stand in front of a silver "Flippy" fry station.
AIMeet your new robot fry cooks: Inside the $28 billion race to disrupt White Castle and Jack in the Box
By Sasha RogelbergFebruary 26, 2026
Customers in the electronics section at Walmart on Black Friday in Columbus, Ohio, US, on Friday, Nov. 28, 2025. Americans are planning to spend more this holiday season than last year, according to credit reporting firm TransUnion. Photographer: Brian Kaiser/Bloomberg via Getty Images
C-SuiteMcKinsey studied 61 growth companies that outperformed their peers through COVID, inflation, and labor shocks. Here’s what they all had in common
By Geoff ColvinFebruary 26, 2026
The Home Depot storefront
InvestingHome Depot CEO says with the housing market stalemate, ‘our customers are telling us that they’re not investing’
By Jacqueline MunisFebruary 25, 2026
Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
CommentaryGen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
By Luba KassovaFebruary 24, 2026
A FedEx employee pushes a dolly with several boxes on it down a street
LawFedEx is the first major company to sue for a full tariff refund after Supreme Court leaves payback open-ended
By Jacqueline MunisFebruary 24, 2026
Hoping for a tariff refund? Trump officials say they are waiting for lower courts to provide instructions. ‘They created the situation’
LawHoping for a tariff refund? Trump officials say they are waiting for lower courts to provide instructions. ‘They created the situation’
By Jason MaFebruary 22, 2026
Fortune Archives: Amazon on top
NewslettersFortune Archives: Amazon on top
By Indrani SenFebruary 22, 2026
Trump’s plan B to impose new tariffs is also illegal because a balance-of-payments deficit doesn’t exist, trade experts say
PoliticsTrump’s plan B to impose new tariffs is also illegal because a balance-of-payments deficit doesn’t exist, trade experts say
By Jason MaFebruary 21, 2026
Despite tariff ruling, this U.S. coffee company doesn’t expect to ever get a refund. ‘It’s like a nightmare we just want to wake up from’
PoliticsDespite tariff ruling, this U.S. coffee company doesn’t expect to ever get a refund. ‘It’s like a nightmare we just want to wake up from’
By Mae Anderson and The Associated PressFebruary 21, 2026
taylor
CommentaryHow fandom became culture’s power center — and a blueprint for Gen Z’s economic influence
By Reid LitmanFebruary 21, 2026
With Trump’s tariffs deemed illegal by the Supreme Court, Costco stands to win big both financially and on reputation
LawWith Trump’s tariffs deemed illegal by the Supreme Court, Costco stands to win big both financially and on reputation
By Phil WahbaFebruary 20, 2026
reese
C-SuiteYou’re not imagining that Reese’s Peanut Butter Cup tasting different. Just ask the inventor’s grandson
By Dee-Ann Durbin and The Associated PressFebruary 19, 2026
Walmart employee scanning product
SuccessWalmart exec says it’s ‘unfortunate’ that other companies are slashing workforces in the name of AI—it’s offering training to 1.6 million workers instead
By Preston ForeFebruary 19, 2026
walmart
InvestingWalmart reveals that more wealthy Americans shopped there during the holidays than usual
By Anne D'Innocenzio and The Associated PressFebruary 19, 2026
Fortune 500 Amazon
RetailAmazon takes the No. 1 spot on the Fortune 500, ending Walmart’s 13-year run
By Phil WahbaFebruary 19, 2026
les wexner
LawRetail billionaire Les Wexner says he was ‘duped’ by adviser Jeffrey Epstein: ‘I was naive, foolish, and gullible’
By The Associated Press and Julie Carr SmythFebruary 18, 2026
Procter & Gamble thinks it’s unlocked the future of the $25 billion laundry industry. Meet the Tide evo tile, a waterless detergent pod
EnvironmentProcter & Gamble thinks it’s unlocked the future of the $25 billion laundry industry. Meet the Tide evo tile, a waterless detergent pod
By Matty Merritt and Morning BrewFebruary 18, 2026
Buffalo Wild Wings wins legal debate after a customer discovered his boneless wings contained no real wing meat at all
LawBuffalo Wild Wings wins legal debate after a customer discovered his boneless wings contained no real wing meat at all
By Jake AngeloFebruary 18, 2026
wendy's
BankingWendy’s closes hundreds of restaurants after plunge in same-store sales worse than Wall Street expected
By Dee-Ann Durbin and The Associated PressFebruary 16, 2026
Victoria’s Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a beige world for awhile’
RetailVictoria’s Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a beige world for awhile’
By Emma HinchliffeFebruary 16, 2026
white lotus
CommentaryElites are the villains we love to hate. It’s American culture’s most paradoxical obsession
By Alexa BeckFebruary 15, 2026
haque
CommentaryI’m the CEO of the 1980s most viral restaurant, Tony Roma’s. We’re still thriving but viral brands keep turning into pumpkins
By Mohaimina HaqueFebruary 15, 2026
America’s vanishing cattle herd drives 15% price hikes for beef
EconomyAmerica’s vanishing cattle herd drives 15% price hikes for beef
By Enda Curran, Ilena Peng and BloombergFebruary 14, 2026
costco
Workplace CultureCostco defied Trump’s DEI directive as Target and Walmart scaled back. Business is booming
By Nick LichtenbergFebruary 13, 2026
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Most Popular
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’placeholder alt text
By Fortune EditorsMarch 30, 2026
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’placeholder alt text
By Fortune EditorsMarch 31, 2026
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to competeplaceholder alt text
By Fortune EditorsMarch 30, 2026
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