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Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale

For all the hype, the wool sneaker remained just a niche product popular within a tiny, well-heeled, slice of the U.S. sneaker market.

By Phil WahbaApril 1, 2026
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
By Phil WahbaMarch 31, 2026
Cargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
Cargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
By Jason MaMarch 30, 2026
Latest Stories
Nvidia CEO Jensen Huang
SuccessNvidia CEO Jensen Huang’s advice to workers scared of AI: You’re just confusing your job with the tools you use to do it
By Emma BurleighApril 1, 2026
Exclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
CryptoExclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
By Ben WeissApril 1, 2026
gary
CommentaryThe biggest mistake CEOs make with AI has nothing to do with the technology
By Gary ShapiroApril 1, 2026
gurley
Big TechSilicon Valley titan Bill Gurley: why your zip code could be the most underrated career decision you’ll ever make
By Bill GurleyApril 1, 2026
Current price of gold as of April 1, 2026
Personal FinanceCurrent price of gold as of April 1, 2026
By Danny BakstApril 1, 2026
Covid gave us hybrid work. The Iran War might give us a four-day week—and this time, experts say it could stick
SuccessCovid gave us hybrid work. The Iran War might give us a four-day week—and this time, experts say it could stick
By Orianna Rosa RoyleApril 1, 2026
Adobe faces an AI-era test of whether the creative economy still needs it
C-SuiteAdobe faces an AI-era test of whether the creative economy still needs it
By Ruth UmohApril 1, 2026
trump
CommentaryThe EPA just valued a human life at $0. That’s not just a moral crisis — it’s a market crisis
By Andrew BeharApril 1, 2026
More RetailPage 4 of 100
How Victoria’s Secret got its sexy back
MagazineHow Victoria’s Secret got its sexy back
By Emma HinchliffeFebruary 4, 2026
transformation
SuccessIn 250 years, the economy has gone from agrarian to industrial to service to experience. Now the transformation economy is here
By B. Joseph Pine IIFebruary 3, 2026
In his day one message, Target’s new CEO ignored the elephant in the room. People noticed
RetailIn his day one message, Target’s new CEO ignored the elephant in the room. People noticed
By Phil WahbaFebruary 3, 2026
Indonesia’s Danantara bets a new $6 billion SOE can save a textile industry from Trump tariffs and foreign competition
EconomyIndonesia’s Danantara bets a new $6 billion SOE can save a textile industry from Trump tariffs and foreign competition
By Angelica AngFebruary 2, 2026
imports
Economy‘The Chinese have invaded us in terms of merchandise’: Mexico and Argentina lead Latin America’s struggles with flood of imports
By Chan Ho-Him, Isabel Debre, Nayara Batschke, Fabiola Sánchez and The Associated PressFebruary 2, 2026
Meet Walmart’s new CEO, John Furner: Once an hourly worker, today he takes charge of the top company in the Fortune 500
C-SuiteMeet Walmart’s new CEO, John Furner: Once an hourly worker, today he takes charge of the top company in the Fortune 500
By Marco Quiroz-GutierrezFebruary 1, 2026
Mexico’s ban on vapes could give drug cartels more revenue — ‘those selling cocaine, fentanyl, marijuana are selling you vapes’
North AmericaMexico’s ban on vapes could give drug cartels more revenue — ‘those selling cocaine, fentanyl, marijuana are selling you vapes’
By María Verza and The Associated PressJanuary 31, 2026
coffee
RetailStarbucks battles the ‘polyamorous’ era of coffee as customers experiment: ‘they’re seeing what’s out there’
By Dee-Ann Durbin and The Associated PressJanuary 31, 2026
Gamestop
Big TechFive years after the short squeeze, GameStop’s CEO is betting on a ‘genius or totally foolish’ $100 billion-plus acquisition
By Jake AngeloJanuary 30, 2026
niccol
Workplace Culture‘What do you think is going on with the stock price?’: Starbucks CEO Brian Niccol says baristas’ market savvy makes him proud
By Jake AngeloJanuary 30, 2026
Walmart doubles down on health, promoting 3,000 pharmacy workers and upping earning potential—with no college degree required
Workplace CultureWalmart doubles down on health, promoting 3,000 pharmacy workers and upping earning potential—with no college degree required
By Sydney LakeJanuary 29, 2026
How stroopwafels and saffron tiramisu fit into Starbucks’ plan to get to 40,000 stores around the world
RetailHow stroopwafels and saffron tiramisu fit into Starbucks’ plan to get to 40,000 stores around the world
By Phil WahbaJanuary 29, 2026
Amazon is closing its futuristic Go and Fresh stores—showing logistics and tech aren’t enough to make old-school retail work
Big TechAmazon is closing its futuristic Go and Fresh stores—showing logistics and tech aren’t enough to make old-school retail work
By Phil WahbaJanuary 29, 2026
southwest
North America50-year tradition of Southwest Airlines letting you choose your own seat comes to an end
By Rio Yamat and The Associated PressJanuary 28, 2026
hanrahan
CommentaryHow social media upended the 75-year-old playbook of big CPG
By Oisín HanrahanJanuary 28, 2026
The British retailer riding the wave of America’s always booming sneaker market
RetailThe British retailer riding the wave of America’s always booming sneaker market
By Phil WahbaJanuary 27, 2026
Michael Fiddelke stands and talks.
RetailTarget’s incoming CEO breaks silence on Minneapolis violence near HQ—read his full statement 
By Jacqueline MunisJanuary 26, 2026
Photo of Doug McMillon
SuccessAfter 40 years of climbing the ladder, Walmart’s CEO Doug McMillon is retiring—his top tip for Gen Z is that ‘life is too short’ to hate their jobs
By Emma BurleighJanuary 26, 2026
A woman stands in a target with her fist in the air. A man behind her holds an "Abolish ICE" sign.
RetailTarget faces new backlash amid Minnesota ICE raids after boycotts over its DEI rollback. But don’t blame politics for falling profits, analyst says
By Jacqueline MunisJanuary 23, 2026
How Walmart is using AI to reroute essential supplies ahead of Winter Storm Fern
RetailHow Walmart is using AI to reroute essential supplies ahead of Winter Storm Fern
By Alex Vuocolo and Retail BrewJanuary 23, 2026
Walmart's CEO Doug McMillon
SuccessWalmart CEO started his career unloading trailers at the warehouse. He says he got promotion after promotion by raising his hand when his boss was out
By Orianna Rosa RoyleJanuary 23, 2026
A Danish app that helps consumers boycott U.S. products increased users by 1,400% as Trump resurrected the Greenland issue at Davos
EuropeA Danish app that helps consumers boycott U.S. products increased users by 1,400% as Trump resurrected the Greenland issue at Davos
By Marco Quiroz-GutierrezJanuary 23, 2026
The Walmart C-suite reshuffle shows how the retailer sees itself now: As a tech company
C-SuiteThe Walmart C-suite reshuffle shows how the retailer sees itself now: As a tech company
By Phil WahbaJanuary 21, 2026
nathan's
BankingNathan’s Famous goes from 5-cent hot dog stand in Coney Island to $450 million acquisition by Smithfield Foods over 100 years later
By Matt Ott and The Associated PressJanuary 21, 2026
Andy Jassy gestures while speaking at an event.
Economy6 months later, Amazon CEO Andy Jassy sings a different tune on tariffs, saying the pain of higher prices is coming soon in 2026
By Jacqueline MunisJanuary 21, 2026
target
CommentarySlipping on ICE: innocent retailers are the latest collateral damage from Trump’s perpetual noise machine
By Jeffrey Sonnenfeld and Steven TianJanuary 21, 2026
ICE
Politics‘We believe in Allah, but we can’t do anything’: Somali shops reel in Minneapolis because ICE is bad for business
By Sarah Raza and The Associated PressJanuary 18, 2026
Exterior view of a large building.
RetailFortune Archives: How Saks made luxury for the masses
By Indrani SenJanuary 18, 2026
Chubbies cofounder Kyle Hency is back—his new startup Good Day just raised $7 million in seed funding
RetailChubbies cofounder Kyle Hency is back—his new startup Good Day just raised $7 million in seed funding
By Allie GarfinkleJanuary 15, 2026
Federal Reserve Chairman Jerome Powell
EconomyEconomy is marginally improving but only because the rich are splurging on luxury items and holidays, the Fed says
By Eleanor PringleJanuary 15, 2026
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Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’placeholder alt text
By Fortune EditorsMarch 30, 2026
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’placeholder alt text
By Fortune EditorsMarch 31, 2026
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to competeplaceholder alt text
By Fortune EditorsMarch 30, 2026
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