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Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days

A new RTB House study flips the script on generational spending stereotypes, finding Gen Z lingers in the research phase far longer than older shoppers—even as they plan to spend more in the future.

By Jeena Sharma and Retail BrewApril 1, 2026
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
By The Associated Press and Dee-Ann DurbinApril 1, 2026
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
By Phil WahbaApril 1, 2026
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
Latest Stories
How AI will make your Shake Shack order even faster
NewslettersHow AI will make your Shake Shack order even faster
By John KellApril 1, 2026
Shayne Coplan sits.
InvestingNew top federal enforcer has his sights set on ending insider trading on prediction markets
By Jacqueline MunisApril 1, 2026
One humanoid robot handing shaking hands with another humanoid robotic hand. One robot on the left is lighter metal colored than the one on the right.
AIAI models will secretly scheme to protect other AI models from being shut down, researchers find
By Jeremy KahnApril 1, 2026
Chief human resource officer salaries have surged 30% at S&P 500 companies. Here’s why boards are opening the checkbook
C-SuiteChief human resource officer salaries have surged 30% at S&P 500 companies. Here’s why boards are opening the checkbook
By Courtney Vinopal and HR BrewApril 1, 2026
receipts
Economy‘Inflationary surge’: Fed economists warn AI hype is overheating the economy whether or not the technology ever delivers
By Jake AngeloApril 1, 2026
AI
AIAI is saving workers up to an hour a day — but Goldman Sachs says 80% of companies aren’t using it yet
By Nick LichtenbergApril 1, 2026
Nvidia CEO Jensen Huang
SuccessNvidia CEO Jensen Huang’s advice to workers scared of AI: You’re just confusing your job with the tools you use to do it
By Emma BurleighApril 1, 2026
Exclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
CryptoExclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
By Ben WeissApril 1, 2026
More RetailPage 96 of 100
Chick-fil-A is headed back to the U.K. after fleeing gay rights protests 4 years ago—and it’s planning a $100 million spending spree
FinanceChick-fil-A is headed back to the U.K. after fleeing gay rights protests 4 years ago—and it’s planning a $100 million spending spree
By Chris MorrisSeptember 15, 2023
Starbucks wants to eliminate its disposable cups by 2030—but last year only 1.2% of its sales were in reusable ones
EnvironmentStarbucks wants to eliminate its disposable cups by 2030—but last year only 1.2% of its sales were in reusable ones
By Peter Prengaman and The Associated PressSeptember 15, 2023
TikTok wants to become Amazon for Gen Z.  Cheap products and concerns about customer data are foiling the plan
LifestyleTikTok wants to become Amazon for Gen Z. Cheap products and concerns about customer data are foiling the plan
By Alexandra SternlichtSeptember 14, 2023
Shoppers walk through an empty Westfield San Francisco Centre on May 11, 2023 in San Francisco, California.
RetailAmerican Eagle staff were threatened with guns and a machete while working in San Francisco mall, new lawsuit says
By Eleanor PringleSeptember 14, 2023
Starbucks founder Howard Schultz cuts his last official ties to the company and takes the honorary role of ‘chairman emeritus’
RetailStarbucks founder Howard Schultz cuts his last official ties to the company and takes the honorary role of ‘chairman emeritus’
By Daniela Sirtori-Cortina and BloombergSeptember 13, 2023
Whole Foods argues it can ban BLM masks because the Supreme Court let a Christian business owner refuse same-sex couples
RetailWhole Foods argues it can ban BLM masks because the Supreme Court let a Christian business owner refuse same-sex couples
By Josh Eidelson and BloombergSeptember 13, 2023
Shawn Fain
RetailUAW chief Shawn Fain swats away Big 3 wage offers and vows carnage: ‘We are preparing to strike these companies in a way they’ve never seen before’
By Tom Krisher, David Koenig and The Associated PressSeptember 13, 2023
Ben Affleck
RetailDunkin’ just dropped a drink conceived by superfan Ben Affleck and rapper Ice Spice that is made with…doughnuts
By Chris MorrisSeptember 13, 2023
Shopper with a Zara bag
Finance$90 Barbie dress helps drive Zara growth in the inflation-hit fashion industry
By Orianna Rosa RoyleSeptember 13, 2023
Get ready to replace all your iPhone charging cables because Apple just officially killed the Lightning connector
EnvironmentGet ready to replace all your iPhone charging cables because Apple just officially killed the Lightning connector
By Rachyl JonesSeptember 12, 2023
Get your refills while they last: McDonald’s plans to get rid of self-serve soda in the coming years
RetailGet your refills while they last: McDonald’s plans to get rid of self-serve soda in the coming years
By The Associated PressSeptember 12, 2023
Here’s everything Apple unveiled at its product launch event, from the new iPhone 15 to new Watch models
TechHere’s everything Apple unveiled at its product launch event, from the new iPhone 15 to new Watch models
By Rachyl JonesSeptember 12, 2023
Coke introduces a new mystery flavor, made by AI
RetailCoke introduces a new mystery flavor, made by AI
By Chris MorrisSeptember 12, 2023
people walking out of a sainsbury's store
RetailBritain’s biggest retailers are teaming up to invest $750,000 in a new police project to stop shoplifters amid claims the crime is being ‘decriminalized’
By Prarthana PrakashSeptember 12, 2023
Apple’s iPhone launch is in less than 24 hours. Here’s what to expect as CEO Tim Cook tries to reverse three painful quarters of sales shrinkage
TechApple’s iPhone launch is in less than 24 hours. Here’s what to expect as CEO Tim Cook tries to reverse three painful quarters of sales shrinkage
By Rachyl JonesSeptember 11, 2023
Catan Cookbook
LifestyleA whole new meaning to trading you a sheep: ‘Catan: The Official Cookbook’ is here with board game-inspired meals
By Mark Kennedy and The Associated PressSeptember 11, 2023
Twinkie the Kid
RetailSmucker, the food giant that prides itself on modernizing brands, is buying Twinkies and other legendary snacks for $5.6 billion
By Fion Li, Deena Shanker and BloombergSeptember 11, 2023
Peloton
RetailMother sues Peloton, claiming her 32-year-old son’s bike fell on his neck and killed him during exercise routine in NYC apartment
By Karen Matthews and The Associated PressSeptember 8, 2023
Walmart CEO Doug McMillon
RetailRetail theft has gotten so bad Walmart is building a police station inside an Atlanta store
By Christiaan HetznerSeptember 8, 2023
Florida, Miami, Walmart discount department store, check out lines.
RetailWalmart is trimming its starting wage for some new employees in a sign the red-hot U.S. labor market is cooling off
By Chloe TaylorSeptember 8, 2023
TikTok’s new shopping hub and would-be rival to Amazon is filled with cheap goods from China and possible counterfeits
RetailTikTok’s new shopping hub and would-be rival to Amazon is filled with cheap goods from China and possible counterfeits
By Alex Barinka and BloombergSeptember 7, 2023
Amid plummeting sales and ‘toxic’ Jeffrey Epstein connections, Victoria’s Secret fashion catwalk returns after 4-year absence with embrace of all body types
RetailAmid plummeting sales and ‘toxic’ Jeffrey Epstein connections, Victoria’s Secret fashion catwalk returns after 4-year absence with embrace of all body types
By Anne D'Innocenzio and The Associated PressSeptember 7, 2023
Paqui's
Retail‘Deeply saddened’ Hershey’s unit asks stores to pull coffin-shaped ‘One Chip Challenge’ after death of Massachusetts teenager
By Michael Casey, Steve LeBlanc and The Associated PressSeptember 7, 2023
Woman staring at phone
RetailThe retail shortage you probably didn’t expect: Laxatives. Thank #GutTok
By Chris MorrisSeptember 7, 2023
Wendy’s jumps on board the $800 million pumpkin spice train, shaking up its popular Frosty drink
RetailWendy’s jumps on board the $800 million pumpkin spice train, shaking up its popular Frosty drink
By Chris MorrisSeptember 7, 2023
Portrait of Jacob Aarup-Andersen.
RetailCarlsberg’s new CEO bought $1.6 million shares in the company just days into the job—it’s his tried-and-tested tactic to boost stock prices
By Prarthana PrakashSeptember 6, 2023
DiGiorno is giving away its new Pineapple Pickle Pizza
RetailDiGiorno is giving away its new Pineapple Pickle Pizza
By Chris MorrisSeptember 6, 2023
a box of wegovy medication
RetailWegovy maker Novo Nordisk leapfrogs LVMH to become Europe’s most valuable company after it takes its ‘miracle’ weight loss drug to the U.K.
By Prarthana PrakashSeptember 5, 2023
person holding tesco bags
RetailStaff at Britain’s biggest grocery chain offered body cameras as abuse by customers climbs: ‘It should not have to be like this’
By Prarthana PrakashSeptember 4, 2023
Here’s what’s open (and closed) on Labor Day 2023
RetailHere’s what’s open (and closed) on Labor Day 2023
By Chris MorrisSeptember 4, 2023
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Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’placeholder alt text
By Fortune EditorsMarch 30, 2026
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’placeholder alt text
By Fortune EditorsMarch 31, 2026
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to competeplaceholder alt text
By Fortune EditorsMarch 30, 2026
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